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OUR LATEST POSTS

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    bacon onion jam
    image credit: hauteapplepie.com

    So what exactly is bacon onion jam?

    According to Josh Henderson the owner of the Seattle food truck Skillet, it’s comprised of bacon, onions, balsamic, and brown sugar.

    I’ve heard it called Bacon Jam, Bacon Onion Jam, Bacon Onion Relish whatever it’s known as in your part of the world this sweet, salty, bacon spread will be a hit.

    This spreadable jam is an instant hit when used as a topping for burgers or hot dogs. If you are looking for other uses, consider it on toast or crostini, fresh vegetables, pita bread… the list goes on and on!

    While this isn’t Skillet’s recipe for bacon onion jam, I’ve done a little work in the kitchen and came up with my own variation. Once you’ve tried it out in your kitchen, let me know what you think in the comment section below, Tweet us or share it on our Facebook page.

    0 37
    Trader-Joes-Almond-Butter
    Image credit: kissmybroccoliblog.com

    To Our Valued Customers: 

    We have been alerted by our supplier of Trader Joe’s Raw Almond Butters that there is a possibility that product with the specified date codes may be contaminated with Salmonella:

    Raw Crunchy Unsalted Almond Butter
    SKU 91989 
    USE BY 28DEC14 thru 18JUN15 

    Raw Creamy Unsalted Almond Butter 
    SKU 56995
    USE BY 27DEC14 thru 18JUL15

    In accordance with our stringent health and safety standards, and as an extreme precaution, all of the potentially affected product has been removed from sale and destroyed.

    Customers who have purchased any of these items with the specified code dates are urged to not eat them and to dispose of them or return them to any Trader Joe’s for a full refund. 

    No other Trader Joe’s products are included in this recall.

    Customers with questions may contact Trader Joe’s Customer Relations at (626) 599-3817 [Monday through Friday, 6:00 am to 6:00 pm Pacific Time]. 

    We sincerely apologize for the inconvenience.

    0 121
    inbound marketing strategy

    Food truck owners have always been required to wear a lot of hats. Menu creation, food prep, cooking, HR, public relations, accountant and we could go on. With so many things plates to spin, marketing their trucks can often get put on the backburner.  Unfortunately, too many vendors miss out on the growth that marketing can provide their mobile food businesses.

    A great way to generate new faces at your service window is called inbound marketing. While you may not be familiar with this term, it’s a technique that some food truck owners are already using. Inbound marketing shares your food truck brand with local consumers through blogs, email newsletters and social-media marketing, to name a few. These platforms bring customers to you instead of trying to draw them in with the use of advertising purchases, or in technical jargon…outbound marketing.

    Try to incorporate one or more of these four easy steps into your inbound marketing strategy to increase the size of your customer lines and sales figures.

    4 Steps To Building Your Food Truck Inbound Marketing Strategy

    Leverage The Web

    Don’t assume that once you have created your food truck website that your time online is done. Get your brand out on the web, link up all of the social networks you use back to your website. This will help drive traffic from a wider spectrum of sites and increases the potential reach for your brand.

    Make sure that you check the “About” section at Twitter, Facebook, Pinterest and LinkedIn to make sure you have your elevator pitch about who you and your food truck business are, what you cook and why someone should take the time to track your truck down.

    If You Build It, They Will Come

    Creating a blog isn’t an easy task, but there is a tremendous upside to providing your customers with great content. Not only does it help establish you as a food truck business expert, but it also helps to boost your website’s search ranking.

    Related: Developing a Blog for Your Food Truck Website

    Contribute To Local and Industry Websites

    Just as writing a blog for your food truck business, this involves some writing on your part, but it’s well worth the investment. Find local and mobile food industry websites that accept guest posts written by vendors. Getting your name out there will get you established as a thought leader and help will help generate business leads.

    Related: Contribute to Mobile Cuisine

    Provide Testimonials

    The best way to build confidence in the food and service you provide is through testimonials from people who have eaten from your truck or had your food truck cater one of their events. This can be done in a number of ways thanks to all of the social networking platforms available.

    Don’t forget to share the positive media coverage that your food truck receives. There’s nothing like giving potential customers an outside look into your food truck business.

    Related: Build Your Business With Food Truck Catering Testimonials

    We hope this article helped shed the light on creating an inbound marketing strategy for your food truck business. If you have any additional tips you would like to share feel free to share them in the comment section below, Tweet them to us or post them on our Facebook page.

    0 112
    houston food trucks

    HOUSTON, TX - The food truck fad may prove to be a phase, but good governance never goes out of style. So whether you’re a fan of waiting in a parking lot to eat a Frito pie pizza from a truck, all Houstonians should support City Hall’s proposal to eliminate unnecessary regulations on mobile food units.

    The proposed changes, which are on the agenda for today’s City Council’s Quality of Life Committee meeting, include removing the mandatory minimum 60 feet between food trucks, removing the minimum 100 feet between food trucks and tables and chairs and removing the ban on propane in the Texas Medical Center and downtown.

    Houston is supposed to be a business-friendly city that goes light on regulation, but our food truck rules are among the strictest in the nation. These burdensome regulations should have been struck from the books back in 2012, when they were addressed by City Council, but lobbying by the Greater Houston Restaurant Association and fear-mongering by council members postponed a vote until after the 2013 city elections.

    The concerns at the time? One council member worried that propane-powered trucks in dense areas would be too dangerous, despite the fact that places like New York City and Washington, D.C., allow it. Another council member implied that food trucks may be selling drugs, with little evidence to back his speculation or reason to think that these regulations would stop it. A third council member focused on the ratio of health inspectors to food trucks, despite the fact that, at the time, there were more food truck inspectors per truck than restaurant inspectors per restaurant.

    The food truck debate isn’t about safety, it is about entrenched industry trying to protect itself through government regulation. Houston recently witnessed this tactic during the vehicle-for-hire fight that just wrapped up at City Hall, and we’re going to see it again with food trucks.

    Find the entire article at chron.com <here>

    0 110
    wright patterson afb

    DAYTON, OH - Wright-Patterson Air Force Base is opening its doors to food trucks of the Miami Valley.

    The base already has held several food truck rallies on Area B, which saw great support from the 27,000 employees, and Area A will host its first rally on Aug. 20, base officials announced Monday.

    Following that, the base plans to hold regular rallies every other Wednesday starting Aug. 27 from 11 a.m. to 2 p.m. through October.

    The Dayton region has seen dozens of food trucks pop up in the last two years, but some retail areas have been reluctant to embrace them. The exposure at Wright-Patt could help incubate a food truck from idea to the point of needing to set up a brick-and-mortar location.

    Find the original article at bizjournals.com <here>

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    Abigail Fallon Food Truck Quote

    “It is one thing for cities and counties to place limits on where a truck can park in the interest of traffic movement and safety. It is quite another to place unnecessary restrictions that limit consumer choice in order to protect old business from new competition.” – Abigail J. Fallon