Authors Posts by Richard Myrick

Richard Myrick

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Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.

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accounting basics

The key to any successful mobile food business is simple: profits. As a food truck owner, you need to make money to survive, and in order to make money, you need to know accounting basics and systems to control cash flow, reduce losses and maximize your profits. Keeping track of your finances will put you in a good place to monitor your cash flow and make the most of your business in the long run.

Accounting Basics: Cash Flow

Managing cash flow means tracking all the cash that is coming in and leaving your food truck business. With sales and expenses always playing a balancing act, estimating future cash flow can be a guessing game until you get the feel for your roaming restaurant’s business patterns, or when the money comes in versus when it goes out. Essentially, you want to strive for more income than expenses. When you are able to bring in more money than you spend, you are maximizing your net income, and overall your profits will grow.

Accounting Basics: Record Keeping

Recording your cash flow, including income and expenses, is critical to your food truck’s accounting procedures. Your income includes all cash and credit card sales received. Outgoing expenses should be recorded with the help of receipts and invoices. Your Point of Sale (POS) system typically keeps track of all credit card and cash sales, and all receipts should be filed and recorded in a Profit and Loss document (P&L). It is also essential to keep a close eye on your inventory counts.

Accounting Basics: Taking Inventory

Your mobile food business’ inventory includes the supplies, products and ingredients you have on hand to prepare and serve food and beverages. Inventory is an important factor in managing business accounting, because it represents an investment in food and supplies that are needed for you to make a profit. You should always consider your inventory as cash in a different form, and count it consistently and thoroughly.

Accounting Basics: Profit and Loss Statement (P&L)

Your profit and loss statement, or P&L, is much like an income statement for the food truck. This document serves as a report to summarize income, expenses and inventory, illustrating your business’ total profits and losses over a specific period of time. It is best to prepare a P&L each week if at all possible. This will make it easier to track numbers and comparing reports from month to month and even year to year. A P&L statement includes information relevant to your cash flow, including sales and labor expenses.

Accounting Basics: Software

Most food truck operations do not have in-house staff of accountants available to do their accounting leg-work, so many use computer programs to help record their financial information. The best software includes a Point of Sale (POS) system, financial software, and the software to integrate the two. Fully-integrated systems like these can take the burden off you and help you fully analyze your financials by running comprehensive reports.

Do you have any suggestions for our accounting basics list? We’d love to hear your thoughts. Feel free to share them in the comment section below, Tweet us or add them to our Facebook page.

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Online Business Directories

With the continual increase in Internet accessibility, business marketing and advertising online has proven to be more effective than other media avenues. Online business directories have become the go to source for supplier research, so much so that statistics show that nearly 8 in 10 people will head to the Internet to research suppliers and vendors.

The Importance Of Getting Listed On Online Business Directories

A great part of showcasing your business online is that when someone uses an online business directory as a means of searching for certain products or services, they already have an idea of making a purchase and only are looking for a local provider of that product or service.

On top of that, the reviews that people are able to read about the businesses they found in the directories will adds a certain amount of social clout which will further influence their purchasing decisions.

This is why local market business listing is crucial to finding more targeted customers. Aside from building reviews that adds credibility, businesses being included in business listing directories is a sure fire way for even more visibility in your local market and around the country.

It’s not only people who are doing online business directory research, but businesses have more reasons to build partnerships with other businesses who are looking into business listings.

This means that being listed in the online business directories will give start-ups and small business an edge against their competitors who are not listed. The more the name of a business is seen online, the more your sales should increases.

To make your businesses online visibility successful, you need to make sure you provide unique content in each of your business description as well as your listings need to be continually maintained and updated.

If you include online business listing maintenance in your business marketing plan you will be assured that your listings on online business directories don’t get out of date and provide possible customers with information that is no longer useful for them…or for you.

We have created a food truck supplier directory for food truck service providers to show off their wares and services to food truck vendors.

Our online business directories provide access to:
  • Food truck Dealers, Rentals, Builders, Commercial kitchen and Commissaries
  • Mechanics that provide Food Truck Repairs
  • Vehicle Transport companies and Vehicle Wraps & Graphics
  • Business related services such as Accounting, Food Truck Associations, Insurance and Legal Services
  • If you are looking for Education we allow listings of Culinary Schools and Small Business Educators such as SCORE
  • Looking for a Local Farm or Farmers Market, we provide for those services to be advertised

If we don’t have a category that doesn’t fit your business, let us know and we’ll be sure to add it as long as the services or products they provide are directly related to the mobile food industry.

Are you a food truck service or product supplier, make sure to head over to foodtrucksupplier.mobile-cuisine.com today and submit your business. We offer a whole range of options for ads including a FREE listing.

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relevant twitter following

Is Twitter working for your food truck business the way you thought it would? Are you looking to grow a larger and more relevant Twitter following for your truck?

Early on Roy Choi discovered how powerful Twitter was for finding and engaging an audience for his Kogi BBQ. Not only was it a low cost marketing tool, but the speed it delivered his message and its viral nature made it a favorite tool for advertising his next stop.

Yet when some food truck owners jump on Twitter for the first time, they wonder why they don’t get an overwhelming response to their initial tweet. Soon they learn that they must develop a following.

They see other trucks with followings of 500, 5,000 or 50,000 and they want some of that. So they head over to Google “how to get more followers on Twitter” or falling for tweets advertising different ways to buy followers.

Well, I’m here to tell you that it can be very easy to build a following on Twitter if you’re willing to try tactics such as following and un-following people, creating fake accounts that follow you and retweet everything you say or even buying followers.

Although you may be able to build up your food truck’s following quickly using these shady tactics, very few of those followers will provide your business any value.

So the basic premise of this article is to let new food truck owners know that it’s not how many followers your food truck has, but how many relevant followers you have. Having 1,000 followers who don’t respond to anything you share is equivalent to shouting from your service window and claiming that the entire city is your audience.

With that said; more engaged followers are better than fewer engaged followers. So, let’s focus on getting your food truck more engaged followers.

Building a relevant Twitter following comes down to four basic principles:
  • Find and follow prospective customers
  • Tweet content that interests your target audience
  • Engaging with your audience
  • Promote your Twitter account

Today I’ll discuss the some tips, tools and tactics to attract relevant followers on Twitter and follow up tomorrow with the other three.

Find and Follow Prospective Customers

The audience you want to be able to convert into food truck sales is out there, it’s just up to you to find them.

Build a Strong Profile

Because most people will check out your profile before following you, it is important to put your account settings in order and present your food truck business in the most engaging way possible.

Profile photo: Make sure you’re using a photo of your truck or your logo for your account. Let people know what type of business you are and what tells them more than showing off your truck.

Background Photo: Use this large area to help show potential customers what’s on your menu…show off a single item or collage of images of the food you serve.

Detailed Bio: You’ve got 160 characters, so get creative. Let people know what type of food you sell and where you sell it. If your tag line explains this and fits…use it here to keep a consistent marketing message across all media platforms.

Location: Because the food truck industry is so hyper local, make sure you include the city you operate in. If you are like most trucks and work in multiple cities or counties, put the general region and state you park your truck in. This can be the make it or break for some people to follow your mobile food business.

Third-party Tools

One of the first places to start your search for relevant people is at one of the many Twitter directories out there. Over the years a lot of these directories have come and gone but these are our favorites:

Use these tools to search your area for your ideal customers.

Leverage other Truck’s Twitter Lists

A great source for finding a relevant Twitter following and new people to connect with is other food truck’s Twitter lists. As long as the lists are made public, you are free to subscribe to them, quickly getting access to dozens or hundreds of vetted Twitter users.

Search Twitter

You can use Twitter’s search functionality to find relevant people and engage with them. For example, let’s say you are launching in Cleveland. Start by doing searches on #Cleveland #Foodtruck on Twitter.

Once you find people discussing food trucks in your area, you can join the conversation by @ (mentioning) them, answering their questions and otherwise engaging them.

Since your truck’s customers will normally be local, run a search to see if you can who’s hungry and close to your next stop. Then reach out directly to those starving members of your community on Twitter and offer them a discount or free drink if they show up to your service window and mention “Twitter” as they place their order.

If you enjoyed this article, please feel free to retweet it or add us at twitter.com/mobilecuisine. Also, if you have additional tips to finding a relevant Twitter following for food trucks, please feel free to share them in the comment section below.

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restaurant equipment

When outfitting their food truck kitchens most mobile food vendors have a multitude of options. Before you head out to start shopping, you’ll need to create a full list of the restaurant equipment your truck will require.

Once you have made a list of everything you think you will need to open your food truck. Run through your business plan, your food truck concept and any preliminary menus you’ve created in your head. This will help you with as complete as possible list of restaurant equipment your food truck will need.

No matter what option you choose for acquiring this equipment: lease, or buy  it new or used, here are:

3 tips for outfitting your food truck with restaurant equipment:
  1. Research your options. Besides finding local food trucks or restaurants that have recently closed, check out online restaurant retailers for deals. Look up auction houses that sell used kitchen equipment to find upcoming auctions
  2. You don’t need all the bells and whistles. Select simple pieces of restaurant equipment. If you pick up one of the high end options, they just present more opportunities for something to break. A simple gas oven may not sound as fancy as a dual convection oven with internal thermal sensors, but consider waiting until you have established your brand and have a good cash reserve to upgrade in the future.
  3. Learn how to haggle. Unlike original equipment manufacturers, dealers who sell used restaurant equipment are willing to negotiate prices just to get an item off their sales floor. Also, don’t be afraid to ask for freebies. If you end up purchasing multiple pieces of restaurant equipment from the same place,  if you ask, there’s a chance they will toss in something like a prep table if you are buying several larger pieces of equipment.

If you are looking to purchase restaurant equipment, please check out our Food Truck Supplier Directory to find someone near you.

Restaurant equipment dealers can list their business FREE in this same directory so feel free to pass this link around to friends and family who might be a great fit to help the continuing growth of the mobile food industry.

Do you have any additional tips for purchasing new or used restaurant equipment to pass along to our readers? If so, please add them to the comment section below, Tweet us or share them on our Facebook page.

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food truck tip of the day

Every food truck owner I’ve spoken with always comments on the amount of time they spend managing their food truck. Since there are only 24 hours a day, you can always get better at managing the time you have. The best way to do this is to figure out what’s eating too much of it – and what could use more attention.

Break down your work responsibilities into categories, and track how much time you spend in each every day:

  • Primary duties: Day-to-day tasks that define your job.
  • Managing: Have you hired employees for your food truck? Do you work collaboratively with them or do you have a manager? Log how much time this takes out of your schedule.
  • Admin tasks: The little things that seem to take too much of your time – emails, time sheets, event planning, etc.
  • Putting out fires: Interruptions. Urgent matters. Any last-minute issues that end up sabotaging even the best time-management plans.

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start your own food truck business

If you’re currently sitting at your desk or at home sitting on the couch, daydreaming about how to start your own food truck business, this is the article for you.

You already know that to start your own food truck business can be an intimidating process requiring a lot of hard work. But the idea has been with you day and night. Maybe you’re just unhappy with your current job or position in life. Or maybe you’ve always dreamed of opening your own restaurant.

Regardless of the reason, here are our…

20 signs that you may need to start your own food truck business:
  1. You’re a thinker. Food truck owners never seem to stop thinking, to some it’s both a blessing and a curse. Is this you? If so, maybe it’s time to stop thinking for others and do something to put your thoughts in motion.
  2. You have passion. If there’s one food truck concept that stays with you that you’ve completely fallen in love with, perhaps you could turn it into a reality. Food truck owners are truly passionate about what they do and will do everything possible they can to share their concept with the rest of the world.
  3. You’re independent. Are you a problem solver who will try to figure out most problems on your own? If so, then you may feel independent enough to build a food truck empire.
  4. You’re motivated. You don’t always need someone over your shoulder to get you motivated. Self-motivation is what you’ll need to help convert your food truck ideas into reality.
  5. You’re organized. Running a food truck requires an owner with great organizational skills. At some point you may want or need to hire some help (accountant or lawyer), but in the beginning you’ll probably rely on yourself to track finances and create your own business. You’ll never get that done if you aren’t organized.
  6. You feel stuck at your current job. If you hate waking up every day, then you’re probably unfulfilled. The idea of the standard 9-to-5 job just doesn’t do it for you. Determine if you need to change things up or if  you need to be your own boss.
  7. You feel a need to prove your concept. Let’s say you have a great concept for a food truck but everyone is telling you it can’t be done. What are you going to do about it? This might be just enough motivation for you to prove them wrong.
  8. You want to be the boss. Whether you just need to be in control or just don’t like taking directions from others, you have already shown you want to be the boss.
  9. You have a great work ethic. If you don’t mind putting in 12 to 18 hour work days multiple times a week, then why not put that to work for yourself?
  10. You hate working for others. If you seriously can’t stand taking orders and hate your boss; start planning your food truck exit strategy.
  11. You can’t stand being in white collar job. If you feel restricted at your current position, you could set yourself free and work where you want to work: in your own rolling restaurant.
  12. You’re creative. If you’re tired of having your creative food and business ideas go to waste, then maybe it’s time to get into a food truck kitchen and express yourself.
  13. You don’t mind getting your hands dirty. You’ll have to do plenty of grunt work as a food truck owner. And a lot of it isn’t going to be enjoyable. If that doesn’t bother you, then why not do these tasks for your own business?
  14. You’re a problem solver. Are you the type of person who takes responsibility for problem solving? Let’s say the generator on your truck breaks down would you be the person who not only fixes it but gets it running better than before? If so, chalk this one up as a sign that you can start your own mobile food business.
  15. You’re not afraid of failure. As a food truck vendor, you’re probably going to encounter a failure along the way. If the thought of failure doesn’t you, then this line of work could be for you.
  16. There’s a gap to fill. If you notice that there’s a market and no one else is capitalizing on your concept, then maybe you’re the one to do bring it to market.
  17. You’re a leader. Having a great concept is one thing. Being able to communicate it, develop it and follow through with it is one thing but being able to convince others to join you in your vision is another. If you have the leadership skills to rally the staff and motivate them, consider starting your own food truck empire.
  18. You’re a thrill seeker. While most people play it safe in life, you are the adventurous type. Nothing is more thrilling than coming up with a food truck concept and seeing it through.
  19. You have street smarts. If you’re one those unique people with street smarts as well as professional skills, then you might put those talents to work in your own food truck.
  20. You’ve always wanted to do something you enjoy. Cooking for others has always made your day, so instead of merely thinking about it, take a leap of faith and pursue your own food truck business. If you follow your dream, everything else could fall into place.

Yes, you can start your own food truck business without some of these, but it will be a harder journey.

A question for current food truck owners, how many of these 20 signs did you show before you opened up your truck? We’d love to hear from you. You can use the comment section below, Tweet us or share your answer on our Facebook page.

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sustainable shopping tips

sustainable shopping tipsShopping for organically grown foods can be as confusing for food truck owners as it is for anybody else. The different legal terms and jargon that companies use to market their foods can make it seem like their products are sustainable and humane, but it takes a detective to really figure out whether the food is what the farms say it is.

We put together this handy list to help you be as educated a shopper as possible.

Natural for non-meat products (FDA): In 1989, the FDA issued a definition for natural, stating that it meant nothing artificial or synthetic has been included in or added to a food that would not normally be expected to be in the food.

Natural for meat products (USDA FSIS)
: Can’t contain any artificial flavor or flavoring, coloring ingredient, chemical preservative or any other artificial or synthetic ingredient. In addition, the product could only be minimally processed (FSIS, 2006). Under this ruling, the definition of minimally processed includes: a) Traditional processes used to make food edible or to preserve it or make it safe for human consumption, or b) Physical processes that do not fundamentally alter the raw product and/or that only separate a whole, intact food into component parts, e.g., grinding meat, separating eggs into albumen and yolk, and pressing fruits to produce juices.

Naturally Raised (USDA AMS): Naturally raised on livestock and meat derived from livestock would mean that (1) no growth hormones were administered to the animals; (2) no antibiotics were administered to the animal; and (3) no animal by-products were fed to the animals.

Free-Range Eggs: There are no legal standards in free-range egg production. Typically, free-range hens are uncaged inside barns or warehouses and have some degree of outdoor access, but there are no requirements for the amount, duration or quality of outdoor access. Since they are not caged, they can engage in many natural behaviors such as nesting and foraging. There are no restrictions regarding what the birds can be fed. Beak cutting and forced molting through starvation are permitted. There is no third-party auditing.

Free-Range Chicken: The USDA allows for any chicken raised with access to the outdoors to be labeled free-range. Nowhere does it state that the chickens have to actually go outdoors; access is the only legal binding verbiage of that rule. They may still be raised in the same overpopulated poultry house-type production and be labeled free-range. Certified organic chickens may also be raised like this.

Cage-Free: As the term implies, hens laying eggs labeled as cage-free are uncaged inside barns or warehouses, but they generally do not have access to the outdoors. They can engage in many of their natural behaviors such as walking, nesting and spreading their wings. Beak cutting is permitted. There is no third-party auditing.

Knowing these terms will help you navigate through product purchasing and help you decide what’s worth paying extra for, and what’s worth avoiding.

5 Sustainable Shopping Tips For Farmers Markets

More and more food truck owners are going straight to the source to get their produce, meats, breads, and herbs. Farmers markets are one of the easiest ways to assess the quality of several farms in one morning. Here’re some tips for those of you first-timers.

sustainable shopping tips

Get there early. Check the farmer’s market website to see what time the market opens. Good farmers have very devoted fans and may sell out of food.

Ask questions. Get to know your farmer, and don’t hesitate to ask about his or her farming methods, tips for cooking or chemicals they may or may not use.

Look for certified organic or certified sustainable farmers. Certification means the farmers use natural methods to avoid chemicals that could harm your health and the environment. Learn more about what organic means here, and why organic foods are better for you here.

Bring your own reusable bags. Most farmers markets don’t have grocery bags. Don’t forget the chilled bags for your meats.

Check out what’s in season. Consult with a harvest calendar to see what’s in season, and then plan your menu accordingly. But don’t be afraid to try new things. Farmers are helping to keep heirloom varieties around, most of which aren’t sold at a typical grocery store anymore, so they may look weird at first glance.

If you have any sustainable shopping tips you think we missed, please feel free to share them in the comment section below, Tweet us or add them to our Facebook page.

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get more online customer reviews

For the average consumer, nothing eases their concerns about purchasing from a food truck than reading reviews from one of their other customers. With the advent of the internet, social proof is the new word of mouth proof needed to sway prospective customers into showing up at your service window.

It’s great when loyal customers take it upon themselves to give your truck a glowing online review, but did you know that statistically, most of your loyal customers will never leave a written review unless you ask for one?

All too often I hear food truck vendors say that, “If I provide great food and service, people will recommend me to their friends and family.”  While referrals are great, most of the time they only come when they are asked for.  Wouldn’t it be great if you could use that good will and put it online so hundreds of prospective local customers can read the social proof that you truly own an awesome food truck business?

Getting your customers to leave online reviews for your food truck can be difficult, but we’ve put together some steps that will help you attain a much better success rate in generating great online reviews.

4 Steps To Get More Online Customer Reviews

Make requests personal

If you want your customers to take action, take the time to ask them directly, and in a personal way.  By making the interaction one on one and personal you will increase the likelihood of getting a review.

Have a plan

When a customer starts raving to you about what great food you serve and you sense an opportunity, are you prepared?  Can you immediately direct them to take action?   Assemble an email template that direct people to one of several review sites for your food truck business.  When the time is right, you can open the template, write a quick personal note and hit send.

Time it right

If you just served what a customer considers to be the best meal of their lives and they are declaring their undying devotion to you and your menu, thank them and ask for a review.  Tell them you would greatly appreciate it.  People always seem to look to reciprocate when you do something nice for them.

Make it easy

To greatly increase the likelihood of getting reviews online, you have to make it super easy for them to leave one.  Nothing is more frustrating for a reviewer than having to jump a bunch of hoops just to register at some review sites.  Many customers will quit the process if it starts to get complicated.

Here are a few tips to follow to make it easier for your customers:

Yelp.  While Yelp has it’s many detractors, it can be a powerful source of reviews for your food truck business. To make it easy, upload your customer email list (you have one right?) to your email account as contacts.

Once you sign into your personal Yelp account, click on the “Invite Friends” tab on the menu bar.  Here Yelp will scan your contact list to see who has an existing Yelp account.  Those customers who have already registered on Yelp are more likely to understand review righting process and won’t have to go through the registration process to write a review.

Facebook Fan Pages.  Most people are on Facebook already so this should be easy.  Scan your Fan Page to see who would be a good candidate for a review request.

Google Places.  Though many people have Google accounts these days, many still do not.  Look through your contact list and see who is using Gmail and start with them first.

The key to get more online customer reviews is to make the request personal. Ask when it makes sense and to make the whole review process as easy as possible.  Obtaining good customer reviews is a long term benefit for your food truck business. Remember that if you can get just one review a week, you will have more reviews than most of your competitors.

Do you have additional tips on how to get more online customer reviews for food truck owners? If so, please feel free to share them in the comment section below, Tweet us or share them on our Facebook page.

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food truck instagram account
Image credit: wildheartwhispers.com

If you haven’t created a food truck Instagram account yet, pause your reading and get over there to get that step out of the way and come back to finish this article.

All you will need is a username that ties into your food truck brand (hopefully it matches your Facebook and Twitter user names), and a few photos to get started. One of the things food truck vendors need to understand is that more and more consumers are paying attention to social media while they are outside their homes and offices, so nothing will grab their attention and draw them to your service window than some perfectly timed photos of your business and the food you offer.

You may be wondering how to market to your customers solely through images, but don’t worry, this article has that covered.

4 Steps To Properly Using Your Food Truck Instagram Account

You need to look at your food truck Instagram account as a means to provide your customers with exclusive access to special deals and an insider’s view of your mobile food business. Just as your other social media accounts, your food truck Instagram account should be engaging while at the same time should be operated in moderation .

Provide Exclusivity

Today’s social media society thrives on exclusivity. Not only do customers want what everyone else has, but they want it before everyone else.

Followers yearn for VIP treatment and first class service, in whatever form we can get it. Those on Instagram are no different. One of the best ways to provide exclusivity to your Instagram followers is posting a special code in the form of a photo and letting your followers share it at your service window to get a discount.

Giving them, and only them (don’t post it on any other social media platforms), this special attention is what will keep them coming back. Just make sure that posting these types of deals doesn’t become an everyday occurrence. Not only is it showing appreciation to your food truck Instagram account followers, but the lines at your food truck should also see a spike in traffic.

Give An Insider View

Instagram hasn’t always been about marketing and advertising for brands. In fact, most people view Instagram as a private place to share photos of themselves, their friends, and family. So make sure your food truck Instagram account isn’t strictly setup to sell.

Most people following your truck are going to want an insider’s view on what’s really going on behind the scenes.

Show your followers what it looks like in your commissary, the inside of your truck and introduce them to your staff.

Engage With Followers

Now that you understand what your customers want to know about your food truck business, let’s talk about the engagement of your food truck Instagram account.

You should follow your followers back (we suggest the same on Twitter). For that matter, don’t just follow them, but share the love and like their posts every once and a while.

As you should already understand, appreciation of customers (and potential customers) is very important. Following your customers back will also give you a better understanding of who they are. This will help you understand what types of posts capture their interest.

Post In Moderation

Everything in moderation is a phrase you need to apply to your food truck Instagram account. While you can get away with almost hourly updates on social media channels like Twitter; Instagram is a different animal.

Instagram posts are much more in the face of your followers. Posting too often is a the fasted way to get bounced off someone’s follower list.

So, have you already created a food truck Instagram account to promote your business? We’d love to hear how. If you have share your experiences in the comment section below, Tweet us or share them on our Facebook page.

Related: If you want to promote special social media messages, head over to Social Surge to get access to our Free tool that helps amplify a food truck’s social media message.

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product portioning

tip of the dayProduct portioning is one of the most important facets of developing a profitable food truck. Not only does it affect your food truck’s bottom line, but it also helps build a stronger customer experience.

It affects your guests’ experience, food quality and food cost.

When someone receives a smaller portion of as particular ingredient amount in a menu item (say the protein in a sandwich) as the person standing next to them, customers usually take notice and many will get upset.

During your food prep process, inaccurate quantities of ingredients in recipes will change the food’s flavor and texture. Have you ever heard a regular customer ask, “What did you change in your sauce?”

Now you need to look at the issue of food cost. Consistently over portioning a $5.00 per pound product just half an ounce adds almost 16 cents to the serving cost. Now let’s say you serve 50 or those items a day, that’s $55 lost per week or almost $3,000 in a year and that’s with just ONE product.

Anything you can do to help you and your food truck staff do a better job of portioning is usually money well spent. Do you or your commercial kitchen supply your staff with the appropriate sized cups, scoops and scales? If so, do they consistently use them?

The new scales and slicing equipment that is on the market helps make it easier for faster portioning with much greater accuracy.

Make sure you conduct random testing. If you don’t do this already pull one item off the line each shift and weigh the key ingredients. If something’s not right, you will know right away that something is wrong and you can address the issue immediately.

So how’s the product portioning on your food truck? Any improvement in this area will give you great results in the areas of happy customers, lower food cost and ultimately a healthier bottom line.

Did we miss any areas where product portioning affects a food truck business in today’s Tip of the Day?

If so, please feel free to share them in the comment section below or leave us a message on Twitter or Facebook.

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