Food Truck Upselling Tips That Won’t Turn Off Customers
Upselling is an important part of any food truck’s marketing and sales strategy and an obvious way to boost revenue. However, there’s a delicate balance between offering helpful suggestions to your customers and becoming an annoyance.
Every mobile food business strives to ensure its customers have the most enjoyable dining experience possible, and therefore, the last thing service staff should do is overly push them to order extra things they may not want. But, on the other hand, many times customers are very receptive to or even appreciative of a server who goes the extra mile to suggest additional menu items they may not have thought to order on their own.
So how should your food truck strike the right balance between too much upselling and not upselling enough?
Know the customer
Your service window staff should take the time to personally know their customers, especially loyal ones. To do so, train them to ask certain questions that will allow them to better understand their customers’ personal preferences and then offer particular menu suggestions, accordingly.
Make the upsell enticing
When upselling, customers will only be excited about their server’s suggestions if they are. To help service staff be more convincing upsellers, during your regular staff meetings try slotting out time for mock scenarios, whereby service staff can test and fine-tune their upselling techniques with each other. Another great way to do this is by regularly featuring different menu items with visual photos on your food truck’s Facebook page.
Look for queues from customers
Typically customers will let their server know, even if subtly, how they are feeling throughout the dining experience. By asking basic questions, such as: “Do you know about our specials today?” will let the server know whether or not their guests are receptive to additional menu suggestions.
Make sure service staff is knowledgeable about the menu at all times
Every member of your staff must know your menu inside and out to be effective upsellers. This includes making sure they have an opportunity to try different food/drink items as well as briefing them prior to their shift about any changes or specials that have been added to the menu. Knowledgeable staff and stellar server interaction is always a must.
With these basic tips and techniques, you can ensure that upselling provides your food truck with a nice additional revenue flow, without compromising the customer experience.