Using Comment Cards to Keep Your Food Truck Customers
Did you know that it costs three times more to acquire a new customer than to keep an existing customer happy? Customer Comment Cards can help you keep your food truck customers. Customers don’t speak with their mouths, they speak with their feet. When they’re unhappy, they simply don’t come back. Why? Could be bad service, price More...
10 Tips for New Exhibitors to Make Their Mark at Trade Shows
It’s May again, and the 2013 National Restaurant Association Show is set to begin next weekend here in Chicago. Despite the popularity of these types of trade shows, there are no guarantees of success when More...
Co-Branding in the Mobile Food Industry
Would Starbucks coffee ice cream add to your food truck’s dessert list? Would Billy Bob’s local barbecue sauce boost the sales of your BBQ menu items? Would an Oreo crust make your cheesecake sound more appealing More...
Top 10 Tips for Food Truck Event Marketing
Being part of a local food truck event is a great way to maintain or attract the interest of existing and potential customers. A food truck event can be a venue for all kinds of occasions, including live concerts More...
Yelp Launches New ‘Revenue Estimator’ For Food Truck Owners
Yelp announced earlier in the week that they have a new feature intended to highlight and quantify the value that the listing and review site provides for food truck owners and other small businesses. A company More...
Creative and Inexpensive Marketing Ideas for Your Food Truck
Recently, a new food truck owner approached us to give them a list of easy to use marketing strategies to help them get the word out about their new mobile food venture. After numerous budget discussions and reworking More...
Selecting the Proper Color for Your Food Truck Branding
Have you ever considered the importance of color in branding your food truck business? Coke is known for the color red. UPS is brown. IBM is blue. These corporations understand the proper use of color is vital to More...
Emails Your Food Truck Customers Love to Receive
Most people in today’s electronic age start out our day with a cup of coffee and our email inbox. Emails are read, forwarded to friends, filed away, or deleted – many times from the palm of our hands on More...
Make Your Food Truck More Social This Year
We’re almost one month into the New Year which means a number of different opportunities for your food truck business. The question is, will you take advantage of them? Photo-illustration by Erik Peterson As many More...
10 Ways to Promote Your Food Truck
The promotion of your food truck requires personal interaction with potential customers to create interest in your mobile food business. Since “potential customers” include current customers that may become More...
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