tip of the day

Advances in technology and pressure to cut costs have molded the way that customer’s experience the food products and service in the mobile food industry. Of course, this allows food truck owners can now extract far more help from their customers while returning the favor. Here are three ways to support and involve your customers in this mobile food service paradigm:

  • Be transparent. While it is easy for a truck with an open to kitchen to do this, some do not. Show your customers what happens in your kitchen so they feel part of the experience, not separated from it.
  • Convert or capitalize on tribes. There are groups of people who are going to blog, tweet, and find other ways to praise or complain about your menu and services. Find your food truck’s tribe and make it an ally in delivering a positive message to the rest of your community.
  • Open the door to new talent. Some of your customers may be so enthusiastic about your food that they can sell it better than you. Find ways to discover (Facebook and Twitter is a great starting point) who these customers are and capitalize on their talents, and passions.