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OUR LATEST POSTS

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get local media love

In numerous articles we have stressed the importance in building and maintaining relationships with your local media outs. Today we will look at how you can show reporters you respect them and, in turn, help to get local media love with you and your mobile food business.

Here are 10 steps to get local media love:

Invite Them To Eat Your Food

Nothing will endear you and your truck to a reporter’s heart more than offering them some of your delectable offerings.

Take note: Make sure you make it right. This type of peace offering can surely backfire if you hand a media member a food item that isn’t cooked properly or even gets them sick.

Help Them

This could include offering additional resources for a story such a customer or another local food truck reference, a link to a video explaining your truck, your background, the truck’s logo or compelling image, results from a survey with data on the food truck industry, and so on. This makes it easier for them to do a story. After all, if you make their jobs easier, they may keep coming back for more.

Rapid Response

We understand your schedule is always busy, but when the media asks for something, be ready to send it as soon as possible. Don’t make them wait three days for a photo or other request. Think and prepare ahead to be ready with whatever they may ask for. They’ll appreciate it and be more likely to turn to you in the future.

Be Yourself

Nothing will turn off a reporter more than if they feel you are not being sincere with them. Formulated answers and a fake bravado will certainly put you on their favorites list. Humility and sincerity are great traits to show the press especially if they come from the heart.

Get To Know Them

Do a little research to see the types of stories they write and the topics they cover. If you do this prior to initially introducing yourself, it will help you craft a better message and maybe even stand out in their crowded mailbox.

Email Email Email

According to the reporters we’ve spoken with, they prefer to be pitched via email vs. social media. So, why not go with that instead of trying to pitching them in 140 characters?

Please & Thank You

If they do respond to your pitch, make sure you thank them for their time and interest. Also, ask them what stood out in your pitch that attracted them to follow. Maybe it was a great subject line or perhaps it was simply good timing. That way, you can use the same type of approach in your next attempt.

Don’t Be A Pest

Sure, it’s alright to send a follow-up email. Wait a few days or a week after your initial message, but whatever you do, don’t pepper them with multiple emails, calls and social media messages? This is a quick way to find your messages in their email trash cans.

Build A Relationship

Make yourself a valuable resource for reporters; they’re more likely to turn to you in the future when they’re looking for help with another story.

Don’t Get Offended

Members of the media receive multiple pitches each day of the week. Sometimes, your story just isn’t going to get followed up on, no matter how hard you push it. You’re competing for their time with every other small business or food service establishment in your community. Just take solace in the fact that in some cases you’ll win and in others you’ll lose.

Be Likable

Showing respect for a reporter’s busy schedule and deadlines, thanking them for their time (see above), and keeping in touch all go a long way toward making them fall in love with you and your food truck business.

Related: Spread The Word About Your New Food Truck With Local Media

Have you used other approached to get local media love in your area? We’d love to hear your story. Feel free to share them in the comment section below, Tweet us or share it on our Facebook page.

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Mobilize Your Mobile Business

Advertising a food truck business has its advantages over those businesses more rooted to an actual building; however, getting the word out about your meals-on-wheels business can take some extra work. One great marketing strategy is to provide your employees with mobile technology.

You Want Me to Do What?!

Granted, providing mobile technology to your staff may seem extravagant. But, if you set up a network system and guidelines with these devices, then you’ll be able to enjoy a whole new kind of marketing department.

More likely than not, everyone on your staff already has a mobile device and is addicted to social media. You can bet that at least some of your staff is part of the 67 percent of mobile phone owners that constantly check their phones for incoming texts, calls and emails even when they don’t get an alert, notes Pew Research Internet Project. Additionally, Adinch states that people check their phones 150 times a day (that’s once every 6 to 7 minutes).

So, instead of scolding your staff for using their phones at work, encourage them to use them to advertise the business. They can spread the word about today’s specials, your location and any rewards or deals on social media platforms like Twitter, Facebook, Instagram and Snapchat. This gets your brand out there two to four times more over social media, and those little breaks won’t irritate you as much.

Mobilize Your Mobile Business

It is predicted that by 2018, 70 percent of mobile technology owners will do their work from their personal mobile devices, claims Ascent Data. Thus, it is advantageous for you to get your staff on board with mobile advertising. Consider keeping your employees on a basic BYOD (Bring Your Own Device) system, and offer to pay part of their phone bills in exchange for them implementing a certain amount of posts about the brand during their shifts.

If some of your employees aren’t equipped with mobile technology or have limited access to the Internet, one idea is to provide them with mobile phones. This benefits the workers because they receive a smartphone that can be used at work and at home, and it benefits you as the business owner because it enables them to do their job well and promote your business.

For example, the LG G Flex phone is a new smartphone that is ideal for mobile advertising. It features a 13-megapixel camera that can produce crisp shots at night and clear action shots, which makes for a great tool to capture an employee flipping your signature burger or posting a close-up of those awesome sweet potato fries. Photos and videos are proven gold mines with mobile advertising, and according to Social Media Examiner, posting a photo with your content over Twitter can boost your retweet potential by 35 percent. Furthermore, the G Flex is durable and flexes enough to withstand 88 pounds of pressure over 1,000 times, according to Consumer Report’s experiment. This makes it great for a chaotic work environment like a food truck where items may get dropped, knocked over or stepped on.

One caution, however, is that you’ll have to manage and monitor all of your business’ social media sites. You’ll need to watch for spam, negative feedback and inappropriate posts. Before adding your employees to the administrative list, set up guidelines as to what are acceptable and unacceptable posts.

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iowa state campus
Image Cradit: www.tailgatershandbook.com

AMES, IA – Iowa State University has announced that five food trucks will be operating on campus when students begin the fall semester on Monday.

The university said that two food trucks will be returning along with three new ones. Last year the university tested two trucks on campus.

Finley’s Curbsite Beastro and Indian Delights will be returning. Finley’s will be located near Kildee Hall and Indian Delights will be at a new location just south of Coover Hall.

Streets of Europe is new, and will be located south of Hoover Hall. The truck will serve Eurodogs, fish and chips, and Italian pripatta — a fried meatball and sausage patty dipped in red sauce and served on a bun with onions, peppers and cheese.

The Cheesesteak Factory is new and will be located between Beardshear and Carver Halls.

Also new is El Mexicano and it will be located near Kildee Hall.

Campus food trucks will operate from 11 a.m. to 2 p.m. Monday through Friday and accept cash and credit cards.

Find the original article at whotv.com <here>

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granville nj downtown

After a deluge of questions during a public hearing Wednesday, Village Council postponed action on legislation that would allow mobile food trucks to operate in six areas of town.

Council members agreed to continue the public hearing Sept. 3, and the legislation may be revised slightly to allow pulled food trailers in addition to trucks.

Although there were comments both for and against the proposal, it appeared many of those in attendance, both established restaurant owners and mobile food truck owners, wanted to see maps of where the mobile food vendors would be allowed.

Councilman Matt McGowan suggested tabling action “to allow more people to inquire and look at maps — allowing everyone to feel more comfortable.”

Village Law Director Michael King said he would check the Ohio Revised Code for clarification of the types of mobile apparatuses that are covered.

“We will be more specific about what is covered and what isn’t,” he said, adding, however, that units such as hot dog push carts would not be included.

The food trucks proposal came about after one vendor, Ray Ray’s Hog Pit, owned by Granville Township residents Jessica Collins and James Anderson, put in a request a year ago for a permit to operate in Granville.

King said that after a review of ordinances, there was no way to accommodate the request, which led to the new proposal.

Kara Gallagher, who with her husband Greg Tracey opened Moe’s Original Bar B Que downtown on April 1, expressed concern about bringing more competition to town.

“We were really excited to come to Granville. We love this town,” she said. “We’re really happy here. For a barbecue food truck to be in Granville would be possibly devastating to us. We’d like an opportunity to survive.

“This is a small town. Two barbecue places?” Gallagher said.

Jay Snyder of Granville, who in May opened the Steam Roller Bagel Sandwiches food truck, said his truck currently operates one day a week at the Beverage Source on Church Street, just outside of Granville.

“We would very much like to do more within Granville,” he said. “This (legislation) provides us with somewhat of an opportunity.”

Snyder said that 70 percent of his menu items come from growers within 30 miles of Granville, and his business regularly donates back to the community.

“I am excited to be a part of what we’re doing here and I understand the concerns of others,” he said, but added that sometimes food trucks are open when brick-and-mortar restaurants are closed. He said he does not yet have a Granville location picked out if food trucks are allowed.

Find the entire article at newarkadvocate.com <here>

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Brett Chiavari Cooking Quote

“There’s nothing like watching people eat your food. They take that first bite. Their eyes close. They nod their head, and then offer a bite to someone else because they “have to try it.” - Brett Chiavari

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    Tteokbokki

    So you want some Korean street food, but don’t have the time to jet over to Seoul. Why not give it a try in your own kitchen. Tteokbokki is a traditional Korean street food which can be usually purchased from street vendors.

    If you want to find a food truck truck that serves Tteokbokki, the next time you’re down in the Orlando, FL area, a food truck to track down is the Korean BBQ Taco BoxTteokbokki is a common side dish they offer with their fusion dishes.

    While the recipe I’m sharing with you today isn’t the Korean BBQ Taco Box Tteokbokki recipe, I’ve done a little work in the kitchen and came up with this variation. Once you’ve tried it out in your kitchen, let me know what you think in the comment section below, Tweet us or share it on our Facebook page.