Food Truck Owners, It’s Movember – The Month Formally Known as November
It’s Movember, time to grow a mo or a support a bro as “a gentleman is, after all, still a man no matter how gentle he is.” The Movember movement started 7 years ago by 30 mates in Australia and the phenomena has grown worldwide; now 9 other countries are on board including New Zealand, USA & Canada.
Last year over 128 000 Mo Bro & Mo Sistas participated in earning 21 million dollars for men’s health charities. Participants begin clean shaven on November 1st then proceed to grow a Mo until the campaign closes on 10th December, using this as an opportunity to promote the cause and acquire nominee sponsorship.
The face of men’s health in terms of public awareness and charitable funding is pale in comparison to that of women’s health, though the moustache symbol is becoming iconic, easily recognizable as a cause worthy of donation. This is especially the case in Australia, though fund raising endeavors are now occurring throughout November across the globe.
Sporting the Stash for Cash & the Cause
Movember 2010 Campaign’s slogan is “Every Man Deserves a Bit of Luxury” and their official Australian Foundation site explains, “As a result of a lack of awareness around men’s health issues in the past, many men today do not fully understand or know about the risks they face.” The luxury of awareness, education and funding is being afforded to men with this effective campaign.
It is a fact that cancer occurs more frequently in men and research shows men require resources in identifying issues, seeking treatment and looking out for one another in terms of health. The moustache symbol is a comedic spin and a humorous catalyst for behavioural change regarding serious matters. Part of the intention of this campaign is to “give men the opportunity and confidence to talk about their health.”
The Movember Foundation Register
The premise behind Movember is simple in that participants begin with an online registration: If you’re back for 2010, you login and reactivate your account or if you’re new to Movember you sign up and begin. From there participants campaign either individually or on a team, earning support through nominations and the possibility of receiving some prestige such as Man of Movember, Miss Movember or Team Mo, meaning the campaign is open for everyone to participate, including women in support of their men.
The moustache is now iconic with this international campaign aiming in large part to break down the barriers and taboos surrounding the men’s health movement. Movember United States is a distinguished foundation and the iconic moustache is held in high esteem. The international organization originated in Australia which speaks to the campaign’s cleverly designed nature whereby public awareness and funding is raised for serious men’s health issues addressed with a vital sense of humor; therein lies the secret of this greatly successful, ever growing campaign.
Do your part today, sign up for Team Mobile Cuisine and donate to this great cause. If you are already a member and belong to another team, feel free to just donate.