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food truck website features

Your food truck’s website design matters. In the days before the Internet a printed menu was usually the first point of contact between a food service business and its potential customers. Today, however, a food truck is more likely to make its first impression via its website. When people hear about, read about, or drive past your truck and become curious, they will likely pay a visit to your website before ever showing up at your service window.

The following is our list of food truck website features that every mobile food business website should have in order to provide customers with the information they’re seeking.

10 Must Have Food Truck Website Features

Make It Mobile

Step number one is to make sure your food truck website can be found by everyone no matter what type of device they are using to track down your truck. Not only should your website be designed to show well on a pc or laptop, but you need to make sure the millions of smart phone users get the same experience.

Related: Top Responsive Food Truck WordPress Themes

A General Overview

A basic introduction to you and your food truck is an absolute must. Even if you think the name of your mobile food business is self-explanatory, people still seem to appreciate how you describe yourself. If you have any unique selling points (locally sourced or seasonal ingredients, vegetarian options, etc.) now is a great time to mention them.

Locations

While food trucks don’t normally have permanent locations, consumers need to know where you are, and how to get there. You don’t need to provide directions from every part of town, but an address, or intersection, and link to a direction-giving site like Google Maps is very helpful indeed. As if you didn’t know this already, you need to include a photograph your truck, so first-time visitors will recognize it easily from the street.

Hours

Basic stuff, here. If a diner is looking for the location your truck is parked a particular day, they need to know what time you’ll actually be there. Make it a priority to stick to your schedule to avoid upsetting customers who attempt to track you down to find your truck isn’t there when your website told them you would be.

Menu

The food you serve from your truck is your business. If ever there were an influential and unique selling point, it would be a mouth-watering menu. Words and images will paint a picture, here. Don’t just scan a paper menu into an annoying PDF file, either – invest in having a digital menu designed to complement your physical one.

Photos

A picture speaks a thousand words. Show what you’ve described in your menu, and make the imagery so vivid that it wants to track you down ASAP. Show off your food; show the inside of your truck, your staff, and your baby…the truck itself. The food is the star, but give prospective customers a preview of the experience they can expect.

Social Media Accounts

Another no-brainer. Food trucks can live or die with the proper social media marketing strategy. Why not make it easy for your customers to find your social media accounts so they can follow any updates you may provide along those channels.

Catering & Contact Info

If you make it easy and painless for people to book your truck for a catering event they’ll be more likely to do it. Provide an easy-to-find phone number, of course, include an email contact form.

Tesimonials

As I’ve discussed before, nothing gives a wavering customer a little nudge more than seeing that a friend or neighbor that had given a truck a glowing review online. Take your positive reviews from sites such as Yelp or social media platforms like Facebook and Twitter and transfer them to your website for all to see.

Related: Embedding Twitter Testimonials on Your Food Truck Website

New Content

If you have each of the items above you are going to have a very informative website, but the last ingredient I feel food truck owners need to add to the mix is not just having a static website that only is changed with monthly calendar or menu changes. Provide your customers a reason to keep coming back. Run a blog on your site to share the news of your business and let the community get to know you better.

Related: Developing a Blog for Your Food Truck Website

Did we miss an item that you feel is important to any food truck website? If so, please share them in the content section below, Tweet us or on our Facebook page.

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SEWICKLEY PA

SEWICKLEY, PA - There will be food trucks at Friday’s final summer Night Mart after all.

But Sewickley Council President Susan Aleshire said if Night Mart organizers plan the event next year, “we don’t want just any kind of food truck.”

Council members last week rescinded a July vote to ban the popular restaurant-on-wheels concept for Night Mart events planned for July and August. Aleshire was the only council member who voted last week not to rescind the previous vote. The measure passed 8-1.

Organizer Rhonda McFarland said July’s event was disappointing because brick-and-mortar restaurants were jammed and patrons had nowhere else to go for food.

“A lot of families were very disappointed on the last Night Mart,” said McFarland, who owns Threadz Boutique and works with Sewickley Shops — a group of business owners who planned this summer’s Night Marts. “A lot of them walk in with their children and they’re not going to sit down at a restaurant, they’re not going to drink. They want a place where they can come with their children and just get a bite to eat and then walk back home. There were a lot of very disappointed residents.”

McFarland said she met with several restaurant owners — many of whom signed a petition saying they were agreeable to allowing food trucks during the event. She presented the petition to council.

Three food trucks are scheduled to be part of Friday’s final event: Oh My Grill, Fourth Street Barbeque and Food Fight.

Council banned food trucks after June’s Night Mart because organizers had not presented insurance information from food vendors, Aleshire said.

“We had decided as council and sent a letter out saying that because you did not have insurances and they were here, that was not good,” she said. “We don’t want to be held liable for that. So that’s why council said for this year, we’re not going to do that anymore.

Aleshire said she thought organizers undermined council’s previous vote “to go ahead and get the people, and that’s great that you have them and you have their insurances, but we already said not to do that.”

Find the entire article at triblive.com <here>

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New-Iberia-Main-Street

NEW IBERIA, LA - New Iberia food truck vendors will be heading to city hall next week. Vendors said they’re losing money and they have city council members to blame.

Food truck vendors Ashley Maillet and Elizabeth Shensky have been throwing out their gourmet coffee and European pastries every afternoon. Not from a lack of customers, they said, but lack of support from the city of New Iberia.

Compared with traditional restaurants that can set their own hours of operation. Food trucks in the City of New Iberia, according to an ordinance adopted last year, can only operate between the hours of 10 a.m. and 2:30 a.m.

“[The ordinance has hurt sales] tremendously. About ninety percent of sales. I’ve invested a lot of money into this business,” said Maillet.

Maillet, 24, said coffee, cups and equipment have cost her about $1,000. She began selling her gourmet coffee out of Chef Gregory’s food truck on Iberia Street last week. After three days of selling coffee and pastries before 10 a.m., she and Shensky, 19, were told to stop.

“A local business owner around here called in and he called one of the council members,” said Shensky.

It was city Councilwoman Natialie Robin, who drafted the food truck ordinance.

“I didn’t want to disrupt the regular work flow and the business people who have had businesses here forever with too many trucks being parked out here in the morning and setting up too early,” said Robin.

Councilwoman Robin said a public meeting will be held to discuss changing the ordinance and the food truck hours of operation.

The meeting will be on Sept. 2 at 5:30 p.m. on the third floor of city hall.

Find the original article with video at klfy.com <here>

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food truck insurance checklist

When you’re in an auto accident in your food truck, it can be easy to forget what information you need — you’re shaken up and rattled and in many cases wondering how the accident will affect your mobile food business.

But for your insurance company and that of any other people involved, carry a copy of the following list in your glove compartment so that you get all the information you need to protect yourself and expedite your insurance claim to assure you are back on the road with your mobile bistro as quickly as possible.

Food Truck Insurance Checklist

  • Date and time of accident
  • Accident location (take photos if you have a cellphone with a camera)
  • Name, address, phone number, and driver’s license number of the driver of the other vehicle
  • Injuries (for each person)
  • Name, address, and phone number of each witness
  • Police department responding, including phone number
  • Police case number
  • Police officer’s name
  • Tickets issued (if any)
  • Name, address, and phone number of each passenger in your vehicle
  • Name, address, and phone number of each passenger in the other vehicle
  • Name, address, phone number, and driver’s license number of the owner of the other vehicle (if different from driver)
  • The year, make, model, license plate number, and vehicle identification number (VIN) of the other vehicle
  • The insurance company, insurance agent (name and phone number), and policy number of the other vehicle’s driver
  • The insurance company, insurance agent (name and phone number), and policy number of the other vehicle’s owner (if different from driver)

We hope this food truck insurance checklist will help you in a time of need. If there are any additional items you feel are important but have been left off our list, please share them in the comment section below, Tweet us or share it on our Facebook page.

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chicago food kiosk

CHICAGO, IL - When the city announced this week that a nonprofit organization had been granted permission to sell Asian kale salad and other “healthy, local food” out of repurposed newsstands downtown, Mayor Rahm Emanuel heralded the agreement as evidence of his commitment to create jobs by allowing businesses to innovate.

But an activist who has been working unsuccessfully for years to get the city to allow food carts to sell tamales and other humble snacks throughout Chicago neighborhoods greeted the business permit — granted to e.a.t. spots — as an example of the Emanuel administration playing favorites with an upstart business serving upscale food while working-class entrepreneurs can’t get City Hall to act.

Beth Kregor, director of the University of Chicago’s Institute for Justice Clinic on Entrepreneurship, said she was struck by the optics of e.a.t. spots getting the go-ahead to sell items like tofu scramble wraps and gluten-free muffins at four shuttered newsstands that the city said were “located throughout the central business district.”

If it investigated by the media I am sure we will find out its another typical Emanuel pay toplay deal. His only loyalty is to the almighty dollar. The only reason he has been against foood trucks is to protect his donors.He has given miilions of tax dollars to contributors and thats all he…

Meanwhile, Kregor said, independent cart operators in neighborhoods like Little Village still have to worry they will get ticketed or even arrested because it is illegal for them to sell corn and cut-up fruit.

“It’s astounding that this very traditional business that’s really pulsing at the heart of many of our communities remains outlawed,” Kregor said.

Ald. Roberto Maldonado, 26th, introduced an ordinance in May to license food carts, saying the vendors now found all over his Northwest Side ward are desperate to come into compliance so they don’t have to constantly worry about getting hassled by police.

“Why shouldn’t we embrace this entrepreneurship that’s been going on in Chicago for decades?” Maldonado said at the time.

Maldonado’s proposal, which would require cart operators to pay a $100 annual licensing fee and prepare food in licensed kitchens, has not received a City Council hearing. Maldonado said calling e.a.t. spots an emerging business is “a stretch,” but that he thinks it means his own plan has a good chance of success. He said he expects to get a hearing soon on his food cart ordinance soon “so that we can bring these businesses out of the shadows.”

Find the entire article at chicagotribune.com <here>

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bento box rochester

ROCHESTER, NY - There is no denying, a quick lunch from a food truck can really hit the spot. The Bento Box has set up shop in downtown Rochester for a couple of months. They say business is good.

“We work hard, everybody works hard to be where they are at. So, we’re just trying to make a living and trying to make some money,” said Mike Siharath of the Bento Box.

People who cook their food inside buildings have a problem with the food trucks.

Mikie Nash owns Cravings on Main, a small breakfast and lunch cafe in the Cascade District. Summer is Nash’s busy time, but this summer is different.

“I attribute that a lot to having a very strange weather summer and also I attribute it to the food trucks being around the corner from me,” said Nash.

A food truck parked near Nash’s business can make or break her day.

“On a given day, they can affect me $125 to $200, which I cannot afford to have happen,” added Nash.

Nash is teaming up with other downtown restaurant owners to let the city know their concerns. She gathered 400 signatures from restaurant owners and workers to show city council not everyone is welcoming food trucks.

Nash isn’t against competition in her neighborhood. She wants more restaurants and retail, just not on wheels.

“They pull up and they take our customers and then they leave,” said Nash.

Find the entire article with video at rochesterhomepage.net <here>