Overloaded and overwhelmed is the norm in the mobile food industry these days, and with the rapid industry growth and acceptance, this isn’t going to change anytime soon. Most food truck owners feel they have too many opportunities coming at them that conflict with their priorities. This has been proven through research that has shown that the more these vendors have to do, the less their mobile bistro earns.
In fact, high-performing food trucks have owners who focus on high-priority opportunities, not everything under the sun.
How To Stop Chasing Too Many Opportunities
- Stop asking: How can I find more opportunities for my food truck?
- Instead try: How can I focus on opportunities that will help my food truck business excel?
Vendors need to learn to know what they are best at (daily truck stops, catering, etc.) the capabilities they have that others don’t, and focus where they can succeed.
Learn to say no when an invitation to new parking location or to cater an event may seem appealing, but does offer you a real chance to win.
Everyone knows that we cannot do everything, this goes for your food truck business as well. The key to success is choosing the opportunities that are best for you. Learn how to turn down those that seem appealing on the surface, but do not offer you a real chance for success.
In today’s growing food truck industry, competition levels will continue to increase, but the strongest will survive and prosper. If your growth strategy is sound, you stay focused, invest, and do not become distracted by too many opportunities, you will succeed.