As a food truck owner, it’s important to set goals; achieve a sales target, grow the company by X%; and lay out the strategies you believe will get you there. A clear food truck strategy that dictates the process for achieving goals can be comforting, but be careful not to let it distract you from the rest of your food truck business.

How Not To Get Distracted By Your Food Truck Strategy

Focus your attention and intention on why the food truck strategy matters to you, and keep moving.  You can adjust your pace, direction, and stride as needed.  Stay alert and look for next best steps to become clear, and keep moving toward your goal. With practice comes familiarity and confidence.

Don’t keep your head so focused on the process that you lose sight of the bigger picture. Look up every once in a while and remind yourself what you are trying to achieve.

While small issues can add up, it is important to keep focused on the end result. If that is important enough to achieve, then the small things can wait, but they cannot be totally ignored. Markets change, customers change, and even your mobile food business will change. Looking up ensures that you don’t miss new and important opportunities for your food truck business.

How you keep from becoming distracted by your food truck strategy? Share your thoughts on this topic in the comment section below or on social media. Facebook | Twitter