In any business, it’s important to set goals; achieve a sales target, grow the company by X%; and lay out the strategies you believe will get you there.

A clear strategy that dictates the process for achieving goals can be comforting, but be careful not to let it distract you from the rest of your food truck business. Don’t keep your head so focused on the process that you lose sight of the bigger picture. Look up every once in a while and remind yourself what you are trying to achieve.

Markets change, customers change, and even your mobile food business will change. Looking up ensures that you don’t miss new and important opportunities.