Use Your Customer Passions to Grow Your Food Truck Sales

Have you ever loved a product or service so much that you couldn’t wait to tell everyone you know about it? All over the web, customer passions for brands and products have led them to share their love via YouTube videos, blog posts, and Facebook groups.

These natural spokespeople have created valuable buzz and initiated sales growth; all for free. Find your most devout food truck customers and ask them to rave on their blogs or create Facebook groups in support of your food products. If there are already natural spokespeople out there singing your truck’s praises, harness that passion for free. Just don’t forget, the best marketing won’t be focused on your menu, it will be focused on your customer passions.

Marketing To Your Food Truck Customer Passions

It’s not about marketing the menu. It’s about marketing the larger passion that your menu is a part of. That larger passion is what customers care about. Customers don’t care about your menu until you help them realize how your menu connects to the customer passions.

To uncover these customer passions and needs by asking questions such as:

What are local consumers naturally most passionate about?
Where are consumers engaging when not at your truck?
How do current lifestyles create opportunities to connect with new customers?

Analysis of social and behavioral data, for example, finds that health-conscious consumers are driven by a deep need for self-improvement. Connecting to that need through relevant content on your website is just one way you can start to make a meaningful difference in customer retention.

The Bottom Line

If you want to grab the attention of your customers, stop focusing on marketing your menu and instead focus on their beliefs. More specifically, craft your marketing messages so you explain how your menu relates to the ideas, beliefs and themes that they are already passionate about.

How do you use customer passions to benefit your food truck? Share your thoughts on this topic in the comment section or on social media. Facebook | Twitter

By Richard Myrick|2017-12-20T08:27:17-05:00Dec 20, 2016|Growth|

About the Author: Richard Myrick

Richard Myrick is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born. Richard also wrote the "Running a Food Truck for Dummies" available in bookstores everywhere and Amazon. You can reach out to Richard by email at: [email protected].