TODAY WE’LL SHARE OUR 2017 FOOD TRUCK MARKETING TIPS FOR NEW AND EXISTING VENDORS TO USE TO TAKE THEIR FOOD TRUCK OPERATIONS TO THE NEW LEVELS.
When you own a food truck, you wear multiple hats. Your primary concern is ensuring your customers are served a high quality meal and leave to share their experience with their family and friends. Other job requirements include:
- Managing your employees.
- Preparing the food.
- Doing the books.
- Handling inventory and supply.
- Interacting with customers.
When you return to the commissary after a long shift, the last thing you have time to do is develop and maintain a strategic marketing plan. Maybe you’ve ignored social media, or once loyal customers aren’t returning as often as you would like.
This may sound like a lot to balance, and it is, but today there are marketing techniques that won’t break the bank and will help you save time. Use these 2017 food truck marketing ideas to take your mobile food business to the next level.
2017 Food Truck Marketing Tips
Gather more positive customer reviews
Your food truck’s reputation can make or break your business. The number of reviews doesn’t matter. Instead, the number of positive reviews becomes your food truck’s lifeblood. Sites such as Food Truck Reviewz and Yelp provide a medium for customers to express their likes and dislikes about your food and customer service. In 2017 be sure to stay on top of your food truck’s reputation by responding publicly to all reviews.
Keep up on social media
I can’t believe that in 2017 I have to continue to stress the importance of social media for food truck vendors. Unfortunately, I do. Once you’ve created a Facebook page and Twitter account for your food truck, focus on earning more “Likes” and “Tweets” by encouraging customers to talk about their visit online.
Gather data on your customers
Gathering data about your customers is no longer optional in today’s highly competitive food industry. Offering a digital loyalty program provides traditional offline data-gathering methods online by allowing your food truck to collect actionable data on your customers and make decisions that positively impact your mobile food business.
Farm to truck and local fresh
Don’t miss out on a major advantage your competition is capitalizing on. From a food perspective, providing locally sourced ingredients means you’re offering customers fresh, high quality ingredients that generally command higher prices and better margins. From a marketability perspective, offering farm to truck ingredients means the perception of your food quality is much higher. You also create the perception that you’re building goodwill within the local community by supporting local small farms.
Offer online ordering
If you currently don’t offer a way for customers to order online, you should. In 2017 consider setting up an online ording system. Online ordering tools provide new and existing customers with a fast and easy way to order from your truck without braving the elements.
The point to this 2017 food truck marketing tip is to expand your customer base. Continue catering to the majority of consumers without food allergies, but now find select partners to source allergen-friendly options that make it possible for the family who has a child with celiac disease to enjoy food at your food truck.