Boost Your Food Truck's Menu Search Ranking

Food trucks have become some of the most-searched types of businesses across the internet. Because of this, search engines such as Google look for specific types of content for their rankings for mobile food businesses.

The number one content topic for mobile food industry websites is your menu. Menus are so important for food truck websites that you need to optimize yours so these search engines can use this content to improve your rankings.

For the few food truck sites that don’t have menus available, these mobile food vendors are missing out on their best way to get higher rankings in local searches. Beside getting hurt in your search ranking even if your website is found, since most consumers are seeking a menu on a truck’s site, you’re letting them down before they even have a chance to find your next location.

So now that we’ve determined that your food truck’s website needs a menu…how do you format it to maximize your menu search ranking? Keep reading to find out.

Here Are A Few Tips To Boost Your Food Truck’s Menu Search Ranking:

So now that we’ve determined that your food truck’s website needs a menu…how do you format it to maximize your menu search ranking? Keep reading to find out.

Homepage Link

This part is simple. Name your homepage “Menu.” This should be a simple HTML link in your navigation bar directly to your menu page.

Avoid Flash

Having a Flash animated website may seem cool, but it creates issues for search engines to find you.

Display Prices

Failure to display menu prices can make some potential customers run from your website. We’ve heard some food truck owners are concerned about changing prices, however this can be remedied by adding a notice that online prices should not be considered always up-to-date. Google Maps and other local search engines provide rough price ranges for food truck profiles, and they might even consider it less-optimal if they can’t locate price values.

Avoid Small Fonts

Use 16 to 24 point fonts for your item names. Then use a standard 12-14 point font for your menu item descriptions. Just like offline menus, fine print or small fonts make for a bad user experience.

Use English

Even if you’re food truck’s concept is Asian or Latin based, if you’re operating in an American city, you should provide English in addition to the country of origin menu names for entrees or it will not be as effective for both search engines and consumers.

Avoid Image Only Menus

Even though Google has improved their technology to index text in images, some search engines are not as effective. This matters because all of the text may not be made available for keyword searches.

Your food truck website has plenty of room to provide multiple menu pages so don’t worry if you get wordy in your menu descriptions.

Providing more detailed information can only help your menu search ranking. If you focus on locally-grown food, organics, special diets and more, provide this info in your online menu. By publishing this information, you have provided more information for search engines to index. This will expand the number of keyword terms interested foodies might come to find your website and your food truck.

The Bottom Line

Use these tips we’ve provided to give your menu search ranking a leg up on your competition. Help spread and expand your visibility for the foodies who are trying to find you.

Have you used other steps to improve your food truck menu search ranking? We’d love to hear what’s worked for you. You can share them in comment section or social media. Facebook | Twitter