What someone else says about the quality of the catering your food truck provides is far more believable to a customer than what you can say about your own mobile food business. For most people, buying catering services from a food truck is a relatively option and can be filled with anxiety.
Unlike your Yelp listing, there are no “rating” services for food truck caterers for individuals to gain confidence in your catering quality or level of service before they buy.
Food truck catering is a major purchase for most people. A lot of money is spent without any real assurance the catering will be as it’s promised to be. This is why testimonials from previous clients are extremely crucial for the success of your food truck catering especially when buyers fear making a mistake they might regret.
Testimonials are important because shoppers gain confidence to buy and then are able to assess blame to others if something goes wrong with the event.
Think about why you ask others for recommendations before you buy or don’t buy an expensive or important product or service. It’s because you are in search of the good, bad or inside tips on the product or service.
Here are three ways to use testimonials to improve your chances of closing your next catering gig:
- Place testimonials throughout your food truck website, not just in a special separate section. Spread them throughout your site and mix them in with your other content. If possible add a photo from the event the happy client is referring to and label it as such.
- If you use a large photo album or portfolio to show clients your past events, don’t hesitate to place testimonials in this album in such a way that they will see them as they turn the pages in the photo album. Don’t put testimonials in a special section in the back of the album. Mix them in with the photos. Also, take time to talk about them in the same way as you do about the photos. Every testimonial has a story behind it.
- If prospects come to your office, (if you have one), you should have your walls flooded with framed letters and notes from happy clients. Take time to talk about these testimonials or take one down from the wall for the prospect to read before you start your sales presentation. Also, don’t be afraid to place testimonials you received via email on the wall for all to see.
Do you show off testimonials to sell your food truck catering? How do you do it if different from these suggestions? We’d love to share with our readers.