tip of the day

For food truck owners, an effective marketing plan is crucial. Culinary entrepreneurs need to determine who’s going to buy their product and how to let those customers know that you have what they want. In today’s tip of the day, we provide you with a quick guide to setting up a marketing plan for your food truck business:

List your options. Brainstorm all the possible ways you can make customers aware of your food truck business and what your truck has to offer. Get ideas from customers, suppliers, other food truck owners, books, magazines, and Web sites (like this one).

Think like a customer. Put yourself in the customer’s shoes. What does the customer want to see from your mobile food business?

Scrutinize the competition. What makes competing food trucks or fast casual restaurant successful? What are their marketing strategies, and how can you improve on them? Where do your competitors fail to satisfy customers? (Make that part of your niche.)

Analyze your options and rank them. Scratch options that don’t meet your customers’ needs or are not feasible at this time. Rank your choices and start writing your plan.