Most people in today’s electronic age start out our day with a cup of coffee and our email inbox. Emails are read, forwarded to friends, filed away, or deleted – many times from the palm of our hands on a mobile phone. Yet, when it’s time to assume the role of “Sender,” even the most accomplished food truck owner can be left wondering, “What do my customers want to hear?”
Here are two emailing ideas that are sure to be a hit with your food truck customers and followers:
Special promotions, sales, & discounts
67% of US internet users say the motivation behind giving their email address to a company is to receive discounts and promotions. These types of offers are well-received for the same reason that coupon websites thrive in a down economy. People love to save money and feel as though they’re receiving the best deal possible. Exclusive promotions and limited-time offers that are aimed toward your email subscribers will make them feel valued and keep them on the lookout for opportunities to save on, and consequently purchase, items from your business.
When it comes to building your food truck customer relationships and having some flexibility in what and when you’d like to communicate, email newsletters are tough to beat. Your customers will appreciate receiving information on your mobile business, new menu items, or special announcements. Newsletters are also an excellent forum to show your customers appreciation by featuring them by sharing their testimonials, having a customer of the month, or presenting the winner of a contest or promotion you’ve run. If you aren’t on the receiving end of any newsletters yourself – seek some out and subscribe. Seeing what others are doing is a great opportunity to get ideas and find inspiration that you can then use with your unique business.