Many food truck operators seem to neglect any type of online business marketing for their truck if it isn’t part of their social media strategy
on Twitter or Facebook. Unfortunately, those who do miss out on a fantastic way to be discovered outside of those channels, Google.
For those unaware, a first page listing on Google search results is the Holy Grail when it comes to search engine marketing. Many companies invest big dollars to appear on the first page by advertising through Google Adwords. For example, to achieve the top ad position when a user searches for “seafood New York,” the advertiser is paying $2.35 each time someone clicks on their ad. This can become very expensive very fast. Wouldn’t it be better if there was a way to appear on Google for Free? The good news is, there is, and Google wants you to do it.The Google Local Business Center is designed as a way for local business owners to provide information about their business, so Google Maps can deliver more relevant findings. But in the Google tradition of ‘more is better,’ it goes far beyond a simple location description. This is an essential online marketing tool that is provided to your food truck business for nothing.
Beyond listing your business, you can add important business information including your phone number, website, description, category, payment options, business hours and service area. But it doesn’t stop there. You can also add photos and videos, and now they also give you the option to provide both printable and mobile phone coupons. And here’s where it gets really interesting because they provide information on your results – how many viewed your listing, what actions did they take, and where did they come from. And did we mention this doesn’t cost you anything?
Here’s how to take advantage of this great Google resource:
1. Visit http://local.google.com
2. Click on “Put your business on Google Maps”
3. Sign In with your Google account. If you don’t have an account, it’s simple and Free to sign up for one.
4. Click on the “Add New Business” button.
5. From there, you start adding your information. It’s as easy as that. We suggest listing your food truck business’ mailing address because at this point there is no means to provide your mobile locations which may change daily.The results appear with the “Local Business Results” map that you often find at the top of a search. Take the few minutes it takes and add your food truck to Google Local. We promise, it is well worth the time spent.