Today’s tip of the day is to use publicity stunts as a marketing tool for your food truck.
Publicity stunts have been a business even before P.T. Barnum who supposedly said, “The bigger the humbug, the better people will like it.”
Some of the biggest publicty stunts we’ve seen:
- Traveling in a barrel over Niagara Falls
- Walking on tightrope between the World Trade Towers
- Roaming streets in the costume of a cartoon character
- Tossing money from the observation platform of the Empire State Building.
- Using celebrity look-alikes.
- Posing nude for a magazine.
- Dressing a CEO in an absurd costume as Sam Walton of Wal-Mart and Richard Branson of Virgin both did.
- Conducting faux street demonstrations.
- Launching wacky contests such as burying prizes which people hunt or, in one gross case, having sex in risky places such as a cathedral.
- Conducting open auditions for a movie, play or other production.
Food Truck Publicity Stunts For Marketing
While some of the previous examples might not work that well for a food truck, they might give you a spark for your own publicity stunt.
Brainstorm an innovative idea that will draw customers to your truck and at the same time get you some free local press. For example, if you sell burgers from your truck, you can hold an event to break the record for the largest burger in your state.
You could hold a fundraiser to raise money for a cause that’s important to you, or, you can hold a cook-off for your customers and promise to feature the winning recipe on your menu.
Contact your local media outlets such as television and radio stations and newspapers to announce your event.
The challenge of publicity stunts is to preserve the message contained within it. This is not easy.