Rounding Up Sponsors for Your Food Truck Event
Food truck events provide a great opportunity to introduce your community to the mobile food industry as well as bring in funds for charitable organizations. However, organizing an food truck event also costs money to produce, as well as resources to manage all the details. To help offset these costs, you may want to consider soliciting event sponsors. There are two major forms of sponsorship event organizers can use.
Local businesses often look for opportunities to give-back to their community. The great thing about these event sponsorships is that not only do companies receive tax benefits (as their sponsorship fee is considered a donation), but they also receive exposure through presence at the event.
This allows them to reach out to new potential customers, and receive free publicity through media coverage. Sponsoring an event also gives employers an opportunity to engage employees and business partners in a social setting outside of the workplace, while encouraging teamwork and goodwill.
Another integral part of creating the right kind of exposure for your food truck event is through the use of media. This use of media as a medium for event dissemination is called media sponsorship. The challenge of setting up and publicizing your event are what organizers always face. With limited budgets, the reality of buying airtime can exhaust your resources.
It is through media sponsorship that your event gains the opportunity to get aired through media forms. This kind of support allows for stretching your marketing budget, print placement and more commercial airing coverage. Most often, media sponsorship is applied through the following – radio, print, television, outdoor advertising and now social media/Internet advertising.
How to Land Food Truck Event Sponsors
Remember that each form of sponsorship has its own goals – the media and local businesses will use sponsorship for their own gain. They both realize that their participation in event earns them a good image/reputation in the community. This is a win/win situation. While the sponsor is helping you, they also recognize that the more successful your event is, the more publicity they will receive as your sponsor.
The advantages for you will be numerous. Media sponsorship helps save money for your business since advertising will be taken care of through radio, television and/or print. This will also give your event more credibility since it is sponsored with a public organization. People will come to associate one with the other…another reason to choose your sponsor carefully.
Continue to the next page to get 25 tips on what to offer your food truck event sponsors…