- The price sensitive. Discount vouchers allow you to offer price breaks to customers who value your products less than ordinary customers do. Once in the door, their valuation may increase and they may return and pay full price.
- The unfamiliar. Vouchers can create “buzz” by announcing your company’s existence to thousands of consumers en masse.
If you decide to make the leap into the discount voucher world with your food truck business, be sure to measure the effects and analyze whether you reached who you wanted to.