Write Emails That Your Food Truck Customers Will Read

Considering that there were 2.5 billion email users in 2015 and 205 billion emails were sent every day last year, it only goes to say that competition for readers’ attention is fierce. Luckily, learning how to write emails that encourage your food truck customers to read and act is relatively easy. Before you start typing…

How To Write Emails That Your Food Truck Customers Will Read

Put the subject line to work. Most of us already use our subject line to predict the “what” of the email. But it’s also the place to build a personal bridge with your customers.
Visually highlight the key message. Clear structure and formatting such as boldface and bullet points, will boost the odds that your food truck’s customer will get your message quickly and respond in ways that meets your goal.
Time the delivery for maximum impact. Never send an email at the end of the day or the start of a weekend. Make sure people are opening it at a time when they’re at their desks or phones and have time to read it.

Check out these previous figures from 2015:

2.5 billion – Number of email users worldwide.
205 billion – Total email traffic per day worldwide.
61% – Share of emails that were considered non-essential.
68.8% – Percentage of all email traffic that was spam.

Also consider that by the end of 2020, the number of worldwide email users will increase to over 2.9 billion. Over one-third of the worldwide population will be using email by year-end 2019. And the average number of email accounts per user ratio will grow from an average of 1.7 accounts per user to an average of 1.9 accounts per user.

If you aren’t currently including email in your food truck’s marketing strategy (newsletters), you are losing out on a great way of getting the word out to your current and future food truck customers.

The Bottom Line

It doesn’t matter how good the information in your emails is if nobody is reading them. Do you you have any tips to help write emails from the prospective of a food truck owner? Share your ideas in the comment section, our food truck forum or social media. Facebook | Twitter

By Richard Myrick|2020-10-23T08:15:24-04:00Oct 23, 2020|Marketing|

About the Author: Richard Myrick

Richard Myrick is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born. Richard also wrote the "Running a Food Truck for Dummies" available in bookstores everywhere and Amazon. You can reach out to Richard by email at: [email protected].