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Add Soup to Your Food Truck Menu to Warm Up Your Profits and Customers

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Food truck owners are consistently looking for a ways to get their customers to spend a little bit more cash with each of their orders. A study by Technomic suggests that adding soup to your food truck menu, or, if you already have it on your menu, promoting it more is the way to accomplish this task. According to the study, the percentage of respondents who occasionally order soup is up to 62% from 43% just two years ago.

soup to nuts orlando soup

A bowl of warm soup from The Soup to Nuts Truck in Orlando, FL

Need more convincing? Here are four more reasons to add soup to your food truck menu:

  • Consumers also report that they will be looking for healthier options in 2013, so providing soup as a possible substitute for a side can be very profitable and also satisfy their demands.
  • Soup is cheap to produce and a good way to reuse ingredients that you already stock in your kitchen.
  • Soup is a versatile dish that can range in flavor from the more traditional and comforting to new, exotic and daring.
  • Soup can increase guest checks by up to 15%.

Winter is the perfect time to add soup. Colder weather means everyone is trying to warm up and it is time to innovate and try to cater to customers’ tastes even more.

Wondering how to market your new soup items? Here are some tips:

Go local. Making your soups from local, in-season vegetables will not only make them taste better, it will be better for the environment AND force you to get creative.

Make it from scratch. Making your soups without the help of bouillon or boxed broth will ensure that it has a depth of flavor as well as your food truck’s own unique taste.

Try unique garnishes. Garnishes can be an easy and inexpensive way to upgrade your soup from a traditional staple to that unusual dish your customer has been craving.

Goto the next page to find a full list of traditional regional soup varieties any food truck can use to find a fit for their concept and warm their customers during the coldest times of the year.


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