Having menu specials on your food truck menu is a great idea for a lot of reasons. Not only does it give regular customers a reason to track down your truck but it gives you something to do with ingredients that would otherwise go to waste, and thus improving food costs. It also gives you the chance to to increase check averages and keeps your kitchen staff’s creative juices flowing.
Why Create Menu Specials For Your Food Truck?
- Menu specials can be used to showcase an item you have limited availability to. Maybe it’s a specific type of vegetable or fish which are only available a few months of the year.
- Menu specials also create efficiency within your inventory by allowing you to reduce waste from particular items from going bad before they are sold. Your specials can re-purpose these items at a discounted price while cutting back on the amount of food you have to throw away.
Warning: Never use food that has passed its usable time. Yes you may be able to cut down on your waste; however you also risk making one of your customers sick while at the same time, damaging your reputation. If an item is bad…pitch it.
- Menu specials allow you to promote high profit margin items from your menu and give you the chance to offer them at a discount, or even create a regular weekly menu special (Tuesday is Taco Day!). Your customers will appreciate knowing that you are offering these specials and may even make your food truck a regular stop on the days you offer menu specials.
- Consider giving your cooks or staff an opportunity to create items when you plan on offering specials by doing this they will have the chance to be creative, which usually increases morale.