NEW YORK, NY - TRIG Acquisition 1, Inc., d/b/a The Grilled Cheese Truck, a fully reporting public company, announced today the training of its first class of prospective candidates for The Grilled Cheese Truck’s future franchise operations. Each of the prospective owners is a veteran that served in Iraq or Afghanistan. The initial rollout is expected to kick off in Phoenix, AZ in early first quarter 2013.
“The training of our initial class of franchise candidates is a significant development,” said Brian Pallas, President of Franchise Operations. “Phoenix now has facilities built to support our rollout of trucks for The Grilled Cheese Truck. As our vision for a national food chain begins to take hold, our team is working diligently to train qualified veterans that have the experience, ability and desire to become successful entrepreneurs.”
The Company’s veterans program provides qualified U.S. veterans from war zones, such as Iraq and Afghanistan, to be among the first 100 franchisees of The Grilled Cheese Truck, which has been ranked the #1 most influential food truck in America by Klout.com. General Wesley Clark, a highly decorated retired four-star general and former Supreme Allied Commander Europe of NATO, is supervising the implementation of The Grilled Cheese Truck’s veteran franchise program.
Dave Danhi, CEO of The Grilled Cheese Truck, added, “We couldn’t be more pleased with our veteran candidates. Having built upon the great success of our initial trucks in Los Angeles, our impressive social media following, and our exposure on networks like the Cooking Channel and Food Network, we look forward to expanding our operations through future franchise opportunities and becoming a national brand.”
The rollout strategy for The Grilled Cheese Truck in Phoenix and other cities in America provides qualified veterans with an established brand, a low cost of entry and a universally appealing product line as the Company prepares to expand its presence through franchise opportunities across the United States.
About TRIG Acquisition 1, Inc.
TRIG Acquisition 1, Inc. is an SEC-reporting Nevada corporation d/b/a The Grilled Cheese Truck. The Grilled Cheese Truck business plan is being launched as what management believes to be the first grilled cheese franchise operation and the first public gourmet food truck company in America. The Grilled Cheese Truck intends to capitalize on the burgeoning food truck industry through its established operations and social media strategy, with nearly 100,000 combined followers on Facebook and Twitter. The Grilled Cheese Truck was listed as the “most influential food truck in the country” by Klout.com, and the 3rd most influential “tweeter” in Los Angeles in 2012, behind the LA Times and LA Weekly, according to WeFollow.com. Included in the local, regional and national media coverage is The Grilled Cheese Truck’s exposure on The Rachel Ray Show, The Price is Right, NBC News, The Travel Channel, USA Today, The Los Angeles Times, The Cooking Channel, BBC Travel, and more.
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