Home Off the Wire Minnesota Twins Plan Food Truck to Bring Brand to the Street

Minnesota Twins Plan Food Truck to Bring Brand to the Street

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twins-logoMINNEAPOLIS, MN - The Minnesota Twins are getting in on the food-truck craze, building one of their own to round the bases in Minneapolis and St. Paul.

Tentatively named “Taste of Target Field,” the food truck will sell ballpark food such as Twins Dogs, bratwursts and Polish sausages as soon as August, Twins Senior Vice President of Operations Matt Hoy said.

Chili from The Loon Café and nachos could also make the lineup, which is still under development.

The ballclub is working to get the truck designed and licensed, Hoy said. Plymouth-based Chameleon Concessions owner Mark Palm is outfitting the truck.

Twins players and mascot T.C. Bear are expected to pay visits. An on-board radio will broadcast games, and a digital menu will double as a television.

Delaware North Companies Inc., the concessions company that heads food operations in the stadium, will operate the truck.

“We’re trying to get into the food truck business and spread the word on our brand,” Hoy said.

Find the original article by Urmila Ramakrishnan at bizjournals.com <here>

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