WASHINGTON DC – It’s young, it’s hip, and it’s not coming to a street corner near you.
Restaurant mega-chain TGI Fridays rolled a 16-foot-long food truck into D.C. this week. Staffed by 20-somethings and stocked with free samples, the truck is traveling across the country to convince customers to “rethink” the Fridays they once knew.
The promotion promises: ‘The tank is full. The grill is hot. The road is open,” and that the truck is in town most of the week.
But you won’t find it parked during the lunchtime rush at Farragut Square or Union Station. The truck is 8 feet too long to comply with D.C. regulations and the company didn’t take the necessary steps to purchase a street vending permit.
Fridays’ food truck has been in the District since Monday, a restaurant spokesperson said, but is “parked at a secure location near a hotel.” It won’t serve any food until the Safeway Barbecue Battle downtown this weekend.
In a city where food truck culture is booming, Fridays on wheels is everything you want from a food truck: freshly made dishes, hand-written specials, enthusiastic servers praising whatever you’re about to taste. And it’s everything you’re trying to avoid by going to a food truck in the first place: a super-chain (with more than 900 locations), an expensive advertising campaign and standard American food.
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