As the craze of the mobile food industry continues to grow nationally, food trucks are being spotlighted throughout the country in various ways. In 2010, the Food Network produced the first television series which highlighted various food trucks from around the country.
Host Tyler Florence led the teams on a cross country tour in which seven specialty food trucks competed against each other for the next six weeks in different cities. The competition started in Los Angeles and ended in New York City. The goal was to make the most money by selling food. The food truck that made the most money won the competition and advanced to the next city. The team with the most money also won a round trip to the city in which they won. Although runner-ups did not win anything, they still advanced to the next city. The team which made the least amount of money and did not hold immunity were eliminated from the competition. The overall winner of the final competition (Grill ‘em All) was awarded $50,000.
The nominees for Best New Series were:
- MasterChef with Gordon Ramsay (FOX)
- Top Chef: Just Desserts (Bravo)
- FoodCrafters (Cooking Channel)
- The Great Food Truck Race (Food Network)
- Cupcake Wars (Food Network)
- Private Chefs of Beverly Hills (Food Network)
2nd Annual TASTY Awards are presented in the following categories for programs, series or films on the Internet, on television, on mobile, and in theaters. Finalist Nominees were selected from programs submitted for consideration between July 19th and September 5th, 2010. Submissions were voted upon by an A-List Panel of over 200 industry experts, media outlets, etc.
You can find all of the category winners <here>
We at Mobile Cuisine Magazine would like to congratulate Food Network for winning this award, and hope we will be hearing shortly about the start of season two.