PLANTATION, FL – A food truck company with a loyal following in California for its grilled cheese sandwiches has moved its corporate headquarters to South Florida, with plans to begin serving the region via franchise partners.
The Grilled Cheese Truck, now based in Plantation, says it wants its first South Florida franchises to be run primarily by veterans.
Veterans — both as owners and employees — “know how to follow standard procedure. They understand service and discipline,” said Peter Goldstein, director, president and interim chief financial officer of The Grilled Cheese Truck. “We believe that training, leadership and skill-sets learned will help us grow the company by having good, long-term employees.”
The company is in the process of raising about $5 million to help fund its growth and franchise system, Goldstein said. It expects to have a set of accredited investors by the end of April. Franchise fees will be $25,000.
The business needs to take care of logistics and legal paperwork needed to set up franchises in South Florida, Goldstein said. Once all that is set, he said, it takes about 90 days for a franchisee to enter the market.
The food trucks should begin serving the area as early as this summer, he said.
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