Top Chef Launches NYC Food Truck to Mark Start of Season 11
To celebrate the season 11 premiere of “Top Chef,” set in New Orleans on Wednesday, Bravo has teamed up with Grub Street to roll out a Top Chef food truck serving Big Easy specialties throughout the city from beignets for breakfast to po’ boys for lunch.
“Top Chef” judges Tom Colicchio, Padma Lakshmi and Gail Simmons were on site at select locations serving up Southern specialties straight from Domilise’s Po-Boy and Bar in New Orleans. The menu featured beignets, fried shrimp po’ boys, roast beef po’ boys, jambalaya and red beans with rice.
“We were throwing around ideas and said, ‘What’s the one thing New Yorkers can’t get here? And we thought, po’boys from Domilise’s,” Grubstreet editor Alan Sytsma told the Daily News of the delicious collaboration.
To get in on the free lunch, eaters followed their taste buds to Twitter via @BravoTopChef along with their Facebook page where times and locations were announced throughout the day. The truck made stops outside the New York Times Building, Columbus Circle, Time Inc. and Union Square luring in lines of hungry foodies willing to wait up to two and a half hours.
Find the entire article by Jeanette Settembre at nydailynews.com <here>