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OUR LATEST POSTS

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Tara Food Truck Quote

“Coming face to face with our customers and seeing them smile when they get our food is worth every minute to us. We love feeding people,” – Tara Love

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AUSTIN, TX - Police have charged a teenager and a man accused of burglarizing three food trailers at the Barton Springs Picnic food court in June.

According to an arrest affidavit, in the early morning hours of June 14, 17-year-old Yale Gerstein cut open padlocks at the Ms. P’s Electric Cock Fried Chicken, The Seedling Truck and Hey!…You Gonna Eat or What? food trailers with bolt cutters.

The affidavit says $1,000 was stolen from the Ms. P’s truck, but the other businesses reported nothing was taken.

Surveillance camera images captured two different people the night of the burglary, according to police. On July 3, police arrested Gerstein for theft in the Zilker Park area, and 24-year-old Lonnie Whitaker was also detained.

Gerstein told police that Whitaker burglarized a smoke shop and two food trailers on Barton Springs Road. Gerstein also told police he didn’t participate in the crime, but watched from across the street. Later, Whitaker told police that Gerstein and a third person were involved. He identified himself and Gerstein in the surveillance photos.

Whitaker and Gerstein are charged with burglary of a building.

Find the original article at kvue.com <here>

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Bangor Pickering Square

BANGOR, ME - With city officials starting to think about a major overhaul of Pickering Square, the idea of allowing a food truck to move into the downtown landmark area has been put on the back burner.

During a Tuesday night meeting with the city’s Business and Economic Development Committee, Tanya Emery, Bangor’s director of community and economic development, recommended that the city delay permitting a food truck in Pickering Square until a major renovation of the public space is planned and completed.

“At the end of the day, we feel it’s best to hold off on changing the use of Pickering Square for now,” Emery said.

Last month, a vendor reached out to the city, expressing interest in setting up shopyear-round in a truck in the square. The city has not said who the vendor is. The committee asked city staff to sit down and craft policies mirroring those it placed on the Bangor Waterfront in a parking lot two food truck vendors call home.

City staff talked it over and decided now is not a good time to establish a new enterprise in Pickering Square. The committee agreed.

The vendor, and any other vendors who might want to set up a food truck in town, could be redirected to one of the other spaces in which the city permits food trucks, including the Bangor Waterfront or the Kmart, Emery added.

The owners of Cielos and Schnitzel’s, two seasonal food trucks that set up in the Kmart lot, announced earlier this month that they were moving their businesses to California so they can have a longer operational season and won’t lose months of revenue to winter weather.

Find the entire article at bangordailynews.com <here>

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brand audit

Your food truck’s brand is the mental image that sticks in the minds of your customers as well as the consumers in the markets your food truck operates in. We’ve stressed this in numerous articles over the years, but for good reason.

Food truck vendors need to look at their brands as the sum of everything they and their staff does that relates back to their mobile food businesses.

Ultimately, it’s the culmination of your actions, communications and how the public perceives your menu and the experience they receive while at your food truck.

Because of the importance of branding to every food truck on the streets today, we put together a short list of five questions to ask yourself. By answering these questions, you will be conducting a quick food truck brand audit.

5 Food Truck Brand Audit Questions:
  1. A huge convention is scheduled to come to one of the cities you operate in; did other food trucks get invited to serve the attendees? Did yours?
  2. If you asked your staff members to describe your food truck in 5 words, would each description sound similar, or would each one say something completely different?
  3. Do all of your food truck’s customer touch points (web site, menu, truck wrap, and social media) use the same style of graphics, colors and typefaces?
  4. Have you reached out to a local food blogger, or local news media to have lunch from your food truck in the last 6 months?
  5. If your food truck was accused of food poisoning one or more of your customers do you have a crisis action plan in place?

If you answered no to 4 or more of these questions, you’ve got some work to do to correct these answers. Each of these questions relates directly to the branding opportunities you have control of and if handled correctly will take your food truck’s brand to the next level.

Do you have additional questions you think would work well in a food truck brand audit? We’d love to hear them. Feel free to share them in the comment section below, Tweet us or share them on our Facebook page.

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traverse city food truck fleet

TRAVERSE CITY, MI - 2014 was a banner year for Traverse City food trucks. Now, with the winter season approaching, vendors are exploring options for the long off-season – from putting trucks into storage to focusing on brick-and-mortar restaurants to serving up fare in a new indoor pop-up space planned for downtown TC.

At The Little Fleet on East Front Street, eight full-time food trucks that occupied the bar’s parking lot this summer will vacate the property by the end of this week. Owner Gary Jonas says that while his original vision was to keep the trucks open during winter months, attempts to do so last season “made it clear it wasn’t going to work.”

“By December, the trucks’ pipes were all frozen,” Jonas says. “Then, when the trucks were closed (but still in the lot), people were confused. They kept asking when they would open. So this year it’s a hard out for the trucks, and we’ll use the lot for customers coming to the bar.”

Several vendors plan to put their trucks in storage for the winter, according to Jonas, with most expected to return next spring to either The Little Fleet or other Traverse City locations. (Jonas plans to rotate the lot’s lineup on an annual basis to “keep things fresh.”)

Other area vendors say they plan to brave the cold for special occasions: Roaming Harvest’s Simon Joseph will be “sneaking around for some of the (local) winter events,” while Sombrero Verde’s Spencer Boyles says his Latin cuisine may appear “at occasional events or catering jobs” throughout the winter before he reopens full time in the spring outside InsideOut Gallery.

It’s a plan that also suits toy and t-shirt vendor Beau Warren of TNT Truck. “I’m definitely going to try and get to some events this winter,” he says. “There’s a lot less competition (during the off-season).” On quieter days, Warren has another use in mind for the vehicle: “We’re going to use it for (merchandise) storage, because there’s so much space in there,” he laughs.

Find the entire article at traverseticker.com <here>