Richard Myrick’s new book Running a Food Truck For Dummies is the easy way to drive your food truck business to success

A new generation of street food lovers are lining up at food trucks and food carts. With lower start-up costs than traditional “store front” restaurants, food trucks offer a unique opportunity to entrepreneurs in a business climate where credit is tight and capital is scarce. In Running a Food Truck For Dummies, you’ll get all the delicious details needed to start your own food truck business quickly, affordably, and successfully.

Whether you’re one for the nearly 3 million owners and operators of existing food truck businesses or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies helps you find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more.

From choosing and outfitting a business vehicle to franchising and everything in between, Running a Food Truck For Dummies shows foodies everything they need to know to get their business moving toward success!

Whether you’re the owner of an existing food truck business, a chef or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies helps you find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more.

• Get a crash course on starting a food truck business, with advice on deciding which kind of truck to run and researching your local marketplace
• Discover all the steps of developing your idea and turning it into a reality, from writing a business plan to presenting your truck — and everything in between
• Create your menu, stock your truck, find (and train) the best employees, and set up an office that’ll keep your business running
• Find out how to harness public relations and social media to share your message and build your following

Open the book and find:

• Advice on choosing the type of food truck to run
• The 4-1-1 on researching the food truck marketplace
• Legal information to help you play by the rules
• Tips on finding a location to park your truck and sell your food
• Guidance on logo design and vehicle presentation
• The scoop on menu creation, layout, and pricing
• Hints for public relations and social media
• How to build and retain a following

A recent review: 

I got this book because a friend has been talking up the idea of opening a food truck as a small business. Of course, he knows nothing about starting up a food truck or opening a small business of any kind, so seeing this book seemed providential. I have to say this book was a comprehensive introduction to the complicated reality of establishing a food truck and reading it certainly opened both out eyes about the need to give this process a LOT more thought and research. Highly recommended for anyone considering capitalizing on the recent food truck boon. -C. Quinn (Washington, DC)

You can purchase Running a Food Truck for Dummies from most online distributors as well as Barnes and Noble

or if you have any questions from the author Richard Myrick, feel free to send them to rmyrick@mobile-cuisine.com.