When the head chef of a local restaurant in Oxfordshire, England was fired a week before Christmas, he wasted little time before heading to Twitter to share his anger with the situation. Unfortunately for the restaurant, he still had access to the company’s twitter account and decided to use the brand’s platform to share his story.
In just 7 tweets, chef Jim Knight’s rant gained nearly 12 000 retweets and 3500 favorites — an incredible number for the otherwise quiet Twitter account. To make matters worse, the tweets are still viewable, as the disgruntled chef was the only member of the restaurant that had access to the social media profile.
Many mobile food vendors don’t know exactly who has access to their Facebook and Twitter passwords, and if you don’t keep a tight rein on access info, you could be leaving yourself at risk.Whether your food truck is an organization of 2 employees or 25 you can never be too careful when it comes to the security and protection of your brand’s image.
Here are three ways to keep your organization’s social accounts safe and secure.
- Verify who the Administrators of your Facebook Page are, and remove everyone who no longer needs access (do this NOW).
- Change your Twitter password if you’ve ever shared it, and keep a log of who knows the new password so you can always be sure who has access to your account.
- And finally, if you do ever have to fire an employee who has had access to your social media accounts, change the password BEFORE you talk to them!