Finding Future Food Truck Customers With Social Media
Does your food truck need a strategy to reach your ideal prospects with social media? Are you (like many other food truck owners) overwhelmed by all of your social media options?
If so, you’re not alone. Social media overwhelm is one of the biggest challenges mobile food businesses face.
In this article, we’ll show you three strategies so you can focus your efforts on the channels that best align with your food truck business objective and target audience.
The Simple Solution
Fortunately, there’s a simple solution for it: only focus on where your customers are. Where are your customers on social media?
Once you find out where your customers are on social media, it becomes easier to come up with a strategy that will help you find your future customers.
So how do you find your customers?
Ask Your Customers
Asking is the low-hanging fruit that’s easy for mobile food vendors to overlook. It’s such a simple thing to do and allows you to further cement the personal connection you have with your customers.
When your customers visit your location, ask whether they use social media.
If they do use social media, ask them what channels they spend their time on. Is it Twitter? Facebook? Pinterest? Maybe it’s LinkedIn.
Maybe they don’t even use social media. By asking, you’d know.
If your customers are using social media, take it a step further and ask them how they like to be engaged on those channels. This will give you invaluable insight into how you can best add value in a way they’ll find useful.
You can also take the same approach through your website.
Most food trucks with websites have an email list. Send your customer contacts an email and ask the same questions. It doesn’t have to be the subject of an entire email, necessarily; just a simple “P.S.” at the end of your weekly newsletter or part of a quarterly survey you send out should work wonders.
This is an easy way to get the important information you need to set up a successful social media strategy for your business.
Finding Your Customers Doesn’t Have to Be Complicated
Use this simple, effective idea to find which social channels your customers are using.
As a business, if you’re not engaging with your customers on their terms, you’re missing a huge opportunity to add value and ultimately grow your food truck empire.
Focus your efforts on the few channels that align with your customers and business objectives and let your competitors be overwhelmed by thinking they need to be on every social media platform.
What do you think? Have you used this or any other simple strategies to find out which social channels your customers are using? Let us know in the comment section below.