tip of the dayTwitter is an important way for food truck owners to learn about the mobile food industry, build relationships, and extend the impact of their work.

Even Twitter enthusiasts can be overwhelmed by the sheer volume of tweets and the velocity of conversations, but Twitter lists (groups of individual Twitter accounts) can help focus your attention.

By building Twitter lists food truck vendors can quickly focus in on updates from the people you really want to hear from industry experts, well-networked colleagues, and customers simply by looking at your two or three most crucial Twitter lists.

Separate your incoming stream into Twitter lists by thinking about:
  • Development: Who do you want to learn from? Section out the smartest people you know or want to know in one of your Twitter lists.
  • Interactions: Which relationships do you want to initiate or strengthen? Engage with the people who will have the greatest impact on your effectiveness by mentioning and retweeting them.
  • Goals: What goals do you want to accomplish? Tune into the people and conversations that support your food truck business aspirations.
Some suggested Twitter lists for your food truck account:
  • Food Trucks in your Market (could be the members of your food truck organization)
  • Nationally Recognized Food Trucks (those known for their social media talents)
  • Your VIP Customers
  • Local News Personalities (including food truck bloggers)

Please note: You can either create your own Twitter lists or subscribe to Twitter lists created by someone else. Creating or subscribing to a list allows you to see only Tweets from users on that list. Lists are not a way to send Tweets to a select group, just to read them.

Do you have any additional advice for those interested in creating Twitter lists for their food truck Twitter account? We’d love to hear your thoughts. You can share them via email, Tweet us or share them on our Facebook page.