Get New Customers With These Food Truck Twitter Tips
Twitter is a great way for food truck vendors to stay connected with your diners — and, unlike other social media platforms, it facilitates direct contact between individuals.
Let’s take a look at tips you can use Twitter to drive more repeat customers and even some new ones, to your food truck.
Get the chef involved
Food truck customers appreciate the opportunity to speak directly with the person making their food. Seeing the chef’s passion for their work can get potential diners excited about eating at your truck. What’s more, getting you or your chef on Twitter can provide a direct line of communication that may help prevent negative reviews on sites like Yelp.
Track your food truck’s mentions
Use a tool like HootSuite to track when people mention your food truck on Twitter. If it’s appropriate, you can engage in the conversation. If a customer takes a photo of your food, for example, you might want to retweet or reply. On the other hand, if a diner had a negative experience, responsiveness again might help convince that diner to visit your truck again.
Post specials often
New specials can be a big driver in getting repeat diners to your food truck’s service window. Posting those specials on Twitter makes sharing them easy, and it also allows you to get feedback and ideas on what dishes appeal most to your diners.
Respond to tweets
Twitter isn’t a one-way street. It’s important to be responsive to both praise and criticism. Of course, it’s important to be mindful of the reality that anything you post there is viewable publicly by anyone, but you can use that to your advantage. Encouraging positive feedback will bring you more — and handling complaints graciously will help potential diners sympathize with your side of the story.