Yesterday we dove into the topic of finding relevant Twitter followers for your mobile food business. Today we’ll expand on that thought and discuss how to keep your new followers.
While having fantastic food coming from your service window with great service will get customers to keep coming back, the same type of strategy needs to be used when using Twitter. Your followers aren’t going to keep tracking your tweets if the content is the equivalent of an unpleasant server presenting them with bland, non-innovative food.
So how do you keep your followers coming back for more?
Tweet Interesting Content
If you are new to Twitter, this task may seem easier said than done. Even if you aren’t an investigative journalist there are a number of ways to share interesting content? Here are some ideas.
Use Google Alerts
Set up Google Alerts to get daily email updates about all of the things that are of interest to your audience—from “vegan recipes” to “food truck industry news”—and share them through Twitter.
Photos and videos are a proven way to engage your audience. Use photos to share your menu items or events you take part in so your food truck business will get click-throughs and comments.
You may have just come up with a great new recipe, take a picture of it and ask “what do you think?” Photos engage, especially if you tie them into a giveaway.
Engage With The Crowd
Mobile food business’ on Twitter who don’t talk to other people are significantly less engaging and less likely to get followers. Just because someone hasn’t followed you back doesn’t mean that you can’t engage them. Check out their conversations and see if you can jump in with relevant comments, or retweet some of their links.
Join The Conversation
Chances are, what is of interest to your followers is what they’re already talking about! Rather than trying to start a new discussion, why not join an existing? See what your audience is talking about and engage them in that conversation. Ask questions, answer them, retweet and respond.
Also, being part of conversations will get you in front of more people, increasing your chances of being followed.
Get involved with #chats
Anyone can start a chat on Twitter by using a hashtag. By joining the conversation at appropriate chats, you can quickly build your relevant followers; assuming you have something valuable to add!
If you’re looking to engage other local merchants, you could chime in at a chat set up by your local chamber of commerce. If you are looking to talk about the national food truck scene, please feel free to join #FoodTruckChat. Although we have been lax in operating this chat, we do plan to pick it back up shortly.
Promote Your Twitter Account Through Other Channels
Leverage the following you’ve built elsewhere by promoting your Twitter account. Talk up Twitter at your website, blog or through email.
Leverage your social media platforms
Likewise, include links (and calls to action) on Facebook, LinkedIn, Google+ and YouTube.
You may be tempted to sync all of your updates and tweets together using a tool like HootSuite or TweetDeck. While there’s nothing wrong with this, use this technique cautiously.
Certain platforms may not be as “conversational” as Twitter, and if you’re already connected on Facebook and you’re syncing all of your tweets and Facebook posts, what’s the value to your fans of getting the same content on Twitter?
What do you think? What tips, tools or tactics have you been using to build your own relevant Twitter following? Share something in the comments box below and include your Twitter handle and you’ll be sure to pick up a few new followers.