How to Get Your Food Truck Found by Search Engines
Everyone seems to know the impact that search engines such as Google and Bing can have for your mobile food business website. However understanding how to get your food truck site in search results can be a mystery. In this article we’ll shed some light on this subject and discuss the three primary factors that affect your website’s search ranking and what you can do to improve it.
If your website was built using the best standards and practices for a fast-loading, optimized website, then you’ll be in good shape when it comes to Google. WordPress-powered websites are particularly well-optimized for search engines.
Flash-based websites are bad! If your website was built using Flash, it’s basically invisible to Google, so avoid using Flash.
The text included in your website heavily impacts which keywords your website will rank for. The more relevant keywords you include in your website, the more likely your site will show up when someone types those keywords into Google.
For example, if you include “Your Cuisine in Your City, Your State” a few times throughout your website, there’s a good chance your site will begin ranking for this term and ones like it.
The third factor is off-site optimization, which includes things that happen outside of your website itself. A key factor is the number of links from other websites that point to yours. So it’s a good idea to make sure your site is listed in all of the key food truck websites or directories, with links pointing to your website.
Another form of off-site optimization is social media activity. Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so as we also explain; it’s a good idea to be active on at least a few social networks.
Improving your search engine results
Now that you understand the factors that affect your ranking in Google and other search engines, let’s look at how you can start seeing results:
Think about key search terms that people might search for that should lead them to your food truck. Key search terms would probably be the type of cuisine you serve, your city name, and of course your truck’s name.
Be sure to include these terms within the pages of your website, so that Google will detect and index your site.
Title tag optimization
The title tag contains the text shown at the top of the web browser. Your homepage title tag should include your food truck name, the city you’re located in, and perhaps the type of cuisine you serve.
For example, a good title for a food truck’s homepage would be: Your Food Truck | Gourmet Italian Cuisine in Your City, Your State.
Please note that editing the title tags of your website may require some code editing on your website, so you might need to ask your developer about this.
Fresh, new content
When it comes to your food truck website, don’t “set it and forget it.” Google rewards websites that come out with fresh new content on a weekly or monthly basis. Use your Content Management System (WordPress is what we and many truck owners use) to regularly post new content like blogs, upcoming events, or even just a couple new photos each month.
Be sure to register your food truck with Google Places so that you show up both in search results as well as in Google Maps. It goes without saying that you should include your website URL and contact info in this listing.
Food truck directories
Mobile Cuisine, Yelp, Roaming Hunger, Urbanspoon, as well as local food truck directories — not only do these provide great exposure to your target audience, they’re a great source of off-site links pointing to your website, which will help your ranking in Google.
The Bottom Line
To be completely honest, getting your food truck to show up on the first page of Google results for relevant keywords is no simple task and can take weeks, if not months, to achieve (this is why there are so many SEO consultants these days). It’s not a simple switch that can be turned on overnight.
But with the use of the easy-to-implement tactics we’ve shared in this article, coupled with a well-optimized website design, new and existing customers will be able to find your food truck on Google or Bing in no time.