Tags Posts tagged with "Australia"


To open our October coverage we at MCM are happy to announce the results of our Punniest Food Truck Name Poll. This contest allowed our readers to submit their choices for food trucks that showed creativity in explaining their food truck businesses with a humorous twist.

wienerbago food trailer

The Top 10 that made the final poll:

  • Baked & Loaded – St. Louis, MO
  • C’est Cheese Food Truck – Cincinnati, OH
  • The Eatsie Boys – Houston, TX
  • Franks Anatra – Rochester, MI
  • God Save The Cuisine – San Diego, CA
  • Grillenium Falcon – Fayetteville, AR
  • How Pickle Got Out Of The Jam – Seattle, WA
  • I Don’t Give a Fork – Newark, DE
  • Kommie Pig – Baltimore, MD
  • Wienerbago– Adelaide, Australia

Without further ado, we would like to announce, that the winner of the MCM 2013 Punniest Food Truck Name Poll; The Wienerbago food truck from Adelaide, Australia. With nearly 40% of the votes received, this vendor was our clear winner.

You can find them on Facebook <here> or follow them on Twitter.

Keep an eye out on for a featured article on this vendor and how they came up with the concept of their mobile food business.

In our quest to keep our readers up to date with the latest stories relating to the food truck industry has compiled a list of the stories that hit the wire this weekend from Reno, Napa Valley, New York City, San Francisco and Australia.

GourMelt Reno Food truck

Jan 6

Food Truck Owners to Meet With Reno City Council – Reno, NV – Last month, mobile, food vendors in our area received a proposed food ordinance from the City of Reno, but some local food truck owners have written a counterproposal.

Nancy Horn, with Dish Café said she and her husband are opening a food truck this spring. She said when they received the food ordinance proposed by the City, they decided to round up other mobile, food vendors.

Find the entire article <here>

Planners seek more time to chew on sandwich truck proposal – Napa Valley, CA – A well-cured pastrami sandwich can seemingly melt in the mouth. But whether to allow a delicatessen on wheels in downtown Napa is proving a tough matter for city planners to chew on.

On Thursday night, the Planning Commission delayed a decision on granting a use permit to Pastranomy, a food truck whose owners hope to set up shop in a private parking lot at the northeast corner of Main and Clinton streets.

Find the entire article <here>

Jan 7

Japadog takes a bite out of Big Apple – New York City, NY – Japadog, Vancouver’s outrageously quirky hotdog chain, has opened a storefront restaurant in New York City.

Noriki Tamura, a former Tokyo ad salesman, and his wife Misa started their first Japadog food cart in Vancouver at the corner of Burrard Street and Smithe within a year of immigrating to Canada in 2005.

Find the entire article <here>

Food Fights and Free Enterprise – It is sometimes said, following Milton Friedman’s insight, that business is not a friend to the free market, and the truth of this is no more evident than in recent battles between established restaurateurs and operators of mobile eateries.

Find the entire article <here>

Jan 8

Mobile food craze clashes with Bay Area brick-and-mortar restaurants – SF Bay Area, CA – From Alice Waters to Michael Mina, the San Francisco Bay Area has become a mecca for innovative chefs and the food connoisseurs who follow them. But when it comes to one culinary trend, the area is still catching up.

Food trucks — already popular alternatives to brick-and-mortar restaurants in cities such as Los Angeles, Portland and Washington, D.C. — are rolling into parking lots and plazas in San Francisco and across the Peninsula in increasing numbers.

Find the entire article <here>

Jamie Oliver food truck rolls out in Queensland – Australia – As Jamie Oliver’s Australian PRs prepare to announce the timing of an Australian visit by the pukka chef later this year his presence will be felt soon in Queensland with the kick off of his Ministry of Food program next week.

A 14 metre truck containing the Ministry of Food mobile kitchen and classroom on wheels will begin operation on January 20 with the city of Logan the first to be visited.

Find the entire article <here>


Sydneysiders will soon be able to enjoy a greater variety of late night meals, with food trucks scheduled to hit our streets for the first time next year.

SIDNEY, AUSTRALIA – The City of Sydney is inviting expressions of interest from operators who can deliver gourmet-style take-away food from vehicles that will move between different locations in the city.

The pilot program is one of several measures the city is taking to improve and diversify its nightlife offering.

“People have been telling us it’s hard to get a restaurant-quality meal in Sydney after 10pm, and they want more access to quality casual dining,” Sydney Lord Mayor Clover Moore said. “Mobile food trucks can help fill the role of providing high quality food at different places throughout the night.”

Food trucks have become a sensation in U.S. cities like New York, LA and Portland, where some of them have built a cult following with highly-decorated trucks and signature dishes such as tacos, pancakes and Korean BBQs.

“These businesses offer good quality food and a welcoming vibe. They’ve generated a real sense of excitement around their businesses and we want to bring that excitement to Sydney,” Moore said.

The city hosted workshops recently that attracted more than 30 participants keen to trial food truck ideas. Ten of the most interesting and innovative ideas will be picked for the pilot program, which will start next January 2012 and run for a year.

“We want to hear from sole traders, companies and registered food businesses that can prepare, cook and sell high-quality away food that captures the essence of Sydney as an exciting street food destination,” Moore added.

The City will help those taking part in the trial by slashing red tape that can currently make it hard for permanent mobile food businesses to get established, including making spaces in the city available for the food trucks, and helping operators toensure all health and worker safety requirements are met.

While sites where thetrucks will operate are yet to be determined, they will deliberately not include areas close to existing cafes and restaurants.

“This is not about driving away customers from existing food outlets. It’s about increasing options where none currently exist. We want to encourage new and innovative ideas that will add life to the city, while also supporting existing businesses. This is about diversity, but we also fully support existing operators and businesses,” said City of Sydney’s Night Time Economy manager, Suzie Matthews.

Expressions of interest are invited until 6 December. They should be placed in the Tender Box at Level 2, Town Hall House, 456 Kent Street, Sydney between 8am and 6pm Monday to Friday.

Find the original article <here>

AUSTRALIA – Food trucks are proving an ideal outlet for farms who don’t want to send their products through conventional supply chains.
Small quantities of seasonal produce are a disadvantage in traditional supply chains, but that flips to being an advantage for the supplier of gourmet food trucks.

“Food trucks are most certainly creating a new conduit for farm produce,” said Kevin Higar of the US situation.

“One of the huge draws and business models for many of these food truck operators is they offer a dynamic daily menu that is really based on what the food truck operators find available at the local farmers markets, where they shop several times a week, or with specific farmers.”

A growing number of food trucks are operated as a shopfront for individual farms, which shandy their own produce with other ingredients to make a well-rounded menu.

Adelaide food truck startup Burger Theory is still working on the logistics of local food, but it uses mince from Richard Gunner’s Coorong Angus Beef program, and has just contracted a grower to produce Russet Burbank potatoes for its chips.

The Coorong Angus deal cuts several ways. Mr Gunner gets an outlet for his less valuable meat; Burger Theory gets meat from well-marbled grass-fed cattle, giving their customers a more satisfying taste than the lean, low-grade mince used in an everyday burger.

As Burger Theory’s Dan Mendelson puts it, for an $8-$10 investment in a Burger Theory burger, their customers are getting some of the same taste experience that restaurant customers enjoy when they sit down to a much more expensive Coorong Angus steak.

Mr Mendelson scoured South Australia for Russet Burbank potatoes, without luck, and although he found some in Victoria, they were all contracted to big customers.

He eventually found a potato enthusiast who is as keen to see his potatoes appreciated as Burger Theory is to make top-notch chips.

They also use free-range eggs from Kangaroo Island, and Paris Creek butter.

Burger Theory’s runaway success has given Mr Mendelson cause for concern, though. If the food truck phenomenon proves as big here as it has in the US, he is worried that as has happened in the US, high-quality ingredients will end up being either in short supply, or priced out of the reach of the burger market.

Or both.

Find the original article <here>

In Mobile Cuisine Magazine’s quest to keep our readers up to date with the latest stories relating to the food truck industry has compiled a list of the stories that hit the wire this weekend.

Oct 14

Distribution boon for farmers – THE first waves of the food truck movement sweeping the United States are lapping at Australian cities, promising new ways of presenting food and new sales avenues for farmers.

Find the entire article <here>

Ice cream food trucks are on a roll: Forget the kitschy kids music, these rides are gourmet – HOUSTON, TX – Whether you prefer a Drumstick or the Bomb Pop Flag Pop, everyone has an ice cream truck fave, as familiar as the tinny, repetitive tune that lets you know it’s on its way. But two new ice cream stands are on the move in Houston and they’re shaking up expectations.

Find the entire article <here>


Oct 15

Council to weigh food-truck rules – CHAPEL HILL, NC – Food trucks will be up for debate when the Town Council holds a public hearing during its 7 p.m. Monday meeting in Town Hall.

Find the entire article <here>


Putting Burger Theory into practice – ADELAIDE, AUSTRALIA – WHEN a couple of young blokes studying theoretical sociology in Adelaide decided to start a burger joint, they didn’t dream that within six months they would be wondering how to manage the business’s growth.

Find the entire article <here>

Oct 16

More parking enforcement to come – HOBOKEN, NJ – City working on related agreement with food truck owners

Find entire article <here>



Call it Food Truck Friday. At the end of the week, Melbourne inner-city foodies refresh their Twitter feeds and Facebook updates to find out where the Taco Truck and the Beat Box Burger are going to park. That night, between 300 and 500 fans – bearded hipsters, local families and iPhone-wielding bloggers – line up until the food runs out, usually about 8pm.

Brunswick resident Rafael Rashid was inspired to take his custom-built gourmet food trucks on the road by the thriving phenomenon in the United States.

But while more than 1000 fancy food trucks compete for business in the vacant lots and car parks of Los Angeles – the centre of the scene – Mr Rashid has discovered the hard way that council bylaws throughout Melbourne prevent him from moving around.

This week, he received a warning to move on from the City of Yarra, after a Friday night session in Collingwood attracted noise complaints from residents.

He has never received permission to trade from the south suburban councils of Port Phillip or Stonnington. The City of Melbourne has just approved two new fixed-location food van sites from 2014 – taking the total number to 11 – but makes no provisions for mobile food trucks.

The City of Yarra doesn’t allow any mobile food vans on public land, the city’s mayor, Alison Clarke, told The Age. ”We are concerned about the disruption they may cause to local residents, and the potential impact on local food businesses. Supporting mobile food vans who move in and out of our community wouldn’t really be fair on our local traders, who pay significant rent for their shopfronts.”

Find the entire article <here>

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