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Food Truck Blog Mistakes

We have shared numerous articles on food truck website development and more specifically how and why food truck owners should be posting in their site’s blog.

Simply posting a few short articles throughout the month about the things happening inside your mobile food business isn’t going to automatically bring you the 5-10 new customers a month your food truck needs for continued growth.There’s a bit more to this recipe than just the writing.

Have a food truck blog that isn’t gaining any traction? Feel like you’re wasting your time?

Here are some food truck blog mistakes you might be making:

Speaking to the wrong audience

Look over your content. Do you use a lot of culinary jargon that may confuse your non-foodie knowledgeable customers?

Your food truck customer is your target audience, not your culinary peers, so if this is you, simply try putting those ideas into words that someone who has never tuned into Food Network or taken a culinary class would understand.

Poor speeling

Are you taking enough time proofreading the first drafts of your posts? Are you showing personality in your writing? Just because you’re writing a blog post doesn’t mean you shouldn’t practice the kind of quality control you practice in your kitchen.

Boring your readers

Spice up your posts with images, videos, or audio clips. Think about the other food truck websites you and your audience visits, what kind of content do they create? What is engaging to them?

No clear goals

Your food truck blog should reflect you and your mobile food business. What do you hope stand for? Where did you come from and where are you going?

The passion you have for the mobile food industry and your local community is the best way to show your readers who you are. They will sense your energy and be brought back by it.

Focusing on the numbers too much

As I well know, it can be very easy to get obsessed with blogging statistics: how many daily readers we get, the bounce rate, the likes, the comments.  Sometimes it’s best to focus on the actual people we are connecting with, whether it’s five or 5000.  Your food truck blog must be about building your community, interacting online and creating relationships with your current and future customers.

Focus on interacting with your readers, responding to their comments and constantly asking for their feedback and your community will begin growing before you know it and your stats will benefit at the same time.

Poor website and post design

In order for all of the previous tips to work, you have to integrate them with a good looking and functional design.

Check out what other food truck blogs you read and enjoy are doing; find out what kinds of blogs your target audience is reading and what those look like.

Look at your blog and evaluate what changes you can make to make it more appealing to your customers. Most importantly, strive to have a design that is professional, easy to navigate, and easy on the eyes.

We hope you found this article helpful. If you have any suggestions to get past the food truck blog mistakes, please feel free to share it in the comment section below or Tweet us or post a comment on our Facebook page.

At its core, the whole point of your food truck blog is to provide your readers with valuable content.  A food truck blog is supposed to fill in those gaps related to your mobile food business that cannot be found on the internet even though people are looking for it. It strengthens your customers’ relationships with your business.  So what are those gaps? What should you write about for your food truck blog?


Your Cuisine

You think about your food and drink differently than your average customer. Parts of this greater knowledge should be shared. If the concept of your food truck is centered on ethnic food, you can tell your customers how your cuisine is served in its native country. What are the circumstances in which they eat it? Why did this food become popular there? You can talk about regional differences and give them access to information that few know about.

Every type of food or drink has a story. You might ask: how do you find the best ingredients? Customers do prepare food too and giving them a little inside knowledge won’t change how often they eat out. If you do something special preparation wise, this is a good place to include it.


People are always looking for things to do. You can mention your food truck and try to put in the center of the life of the neighborhoods you operate in. You obviously don’t want to mention the specific competitors, but let locals know the community better. You can create a list of things to do. Or set up a self-guided tour for a weekend. Customers respect businesses that acknowledge the quality in other establishments in the same area and industry.  Besides, when customers want a sit down meal, they are not normally also considering a meal from a food truck.

History and Customs

Sites like Wikipedia leaves gaps, especially information that is based on unconfirmed histories. You would be surprised at how many of your customers look for these histories. They are unsatisfied with Wikipedia because it doesn’t provide much of a frame for information. You don’t need to do that. You can claim that your region of Thailand is where so and so dish comes from even if others dispute this. You don’t want to seem prejudiced but you don’t have to be impartial either. Your histories can be a story. With firsthand experience you can make distinctions that others miss.


There always seems to be a debate revolving around the food truck industry. The press covers them all the time. While still being fair, you can take a side. This may get some comments and settle peoples’ opinion on an issue. If you are clear, giving a position will help. It will get comments and maybe even cause a little stir. You shouldn’t write something that makes any enemies but gaining a higher profile comes from taking small calculated risks.

Tell Your Story

If you can tell your story without selling, you should include this. Remember you provide food and drink, one of the most basic human needs. Tell your story. Why are you passionate about your food truck? What inspired you?

Being Fun, Interesting and Accurate

We covered what to write about. The ‘how’ is a little more related to your food truck’s concept and brand. The one thing I’d suggest is to be fun. For some trucks, that may mean humor. If you need a little help, look around the internet. You can find some good sources for information and also ideas for specific articles. Take that information and give it a twist. With interesting articles and a sense of excitement, your food truck blog can be a crucial part of your online marketing plan.

Mobile Cuisine is an online trade magazine that covers the mobile food industry; we cover the industry as a whole and have strayed away from covering one specific region of the country.

With that said, there are numerous blogs across the country that cover specific cities and regions where food trucks operate. From New York to Miami and Toronto to Dallas there are bloggers that cover the gamut of mobile food businesses. This poll has been set up to find out which local mobile food blog is the favorite in North America.

Last year, our winner was Alex Levine’s Food Truck Freak out of Chicago. Can she retain her title or will another blogger be able to take the title from her?

Favorite Food Truck Blog 2012

To find out, we have listed the Top 17 local food truck blogs. Your job is to vote for your favorite.

This poll will run through Friday, November 8th (11:59 PM Central Time). Once the votes have been tabulated, the winner will be announced. The winner will be able to claim the title of Favorite Local Mobile Food Truck Blog as well as have the chance to be part of a feature story here at Mobile Cuisine that delves into the individuals who run these blogs and why they write what they do.

So help us spread the word for your favorites.

List of local mobile food blogs as well as links to their sites:

Atlanta Street Food Coalition – Atlanta, GA

Austin Food Carts – Austin, TX

DFW Food Truck Foodie – Dallas/Fort Worth, TX

Food Carts Portland – Portland, OR

Food Trailers Austin – Austin, TX

Food Truck Fiesta – Washington DC

Food Truck Freak – Chicago, IL

Hub Food Trucks – Boston, MA

Looking for Food Trucks – Los Angeles/Orange County, CA

Miami Food Trucks – Miami, FL

Nashville Food Truck Junkie – Nashville, TN

New York Street Food – New York, NY

San Diego Food Trucks – San Diego, CA

Seattle Food Truck – Seattle, WA

Street Food Columbus – Columbus, OH

Street Grindz – Hawaii

Toronto Food Trucks – Toronto, Canada

The Poll is Closed!!!

We apologize to those bloggers we may have missed. There are many mobile food blogs that didn’t meet our criteria for this contest as many bloggers cover other topics than mobile food, have not posted in the last month, or have their blog solely set up as a Facebook page.

As a food truck owner you understand the importance of a blog in today’s competitive environment (and if you don’t read this). So, to get the word out about your food truck, you assemble your blog and diligently begin the process of writing helpful, relevant and educational posts.

Every few days you dutifully post to your blog until the unthinkable happens: you run out of ideas, your creative well is dry and you’ve entered the dreaded land of “Blogger’s Block.”


Not to worry – help is on its way. Here are our 50 post ideas to help you overcome “Blogger’s Block” and bring about a whole new level of creativity on your food truck blog:

  1. Identify a pressing problem in the mobile food industry and provide the solution.
  2. Review a best-selling book about food trucks.
  3. Interview an expert food truck owner and post the interview.
  4. Write a tutorial or how-to article.
  5. Put together a list of people in mobile food industry that you recommend following on Twitter.
  6. Make a 3-5 minute video or screen cast and post it.
  7. Compile a top ten list of important resources for your readers.
  8. Illustrate how a current event relates back to food trucks.
  9. Assemble a list of the top 10 books about food trucks.
  10. Send out an invitation for guest blog posts.
  11. Ask your readers a question and answer it in a post.
  12. Highlight a successful customer.
  13. Expose a scam you’ve heard about in the industry.
  14. Post a poll on Facebook and blog about the results.
  15. Examine a “hot issue” in the food truck industry by debating the pros and cons.
  16. Ask your readers to send you new product/service ideas; compile the best ideas into a list and let your readers vote.
  17. Put together a “tip list.”
  18. Post a photo related to your truck and blog about it. (Remember, a picture is worth a thousand words.)
  19. Write about the advantages/disadvantages about a particular product.
  20. Write a post highlighting an upcoming menu special.
  21. Compile a list of the top 10 blogs in our industry.
  22. Feature causes and charities you support.
  23. Illustrate why your food truck is unique, distinctive and one of its kind.
  24. Relate your small business to a special event – Olympics, Valentine’s Day, Ground Hog’s Day, etc.
  25. Link to another blog post and offer your unique opinion.
  26. Predict trends in the mobile food industry.
  27. Blog about a small business mistake you made, what you learned from it and how your readers can avoid it.
  28. Write about how the industry has changed in the last 5 years.
  29. Compile your best 10 blog posts of the year.
  30. Put together a contest for you readers. Offer a fun prize.
  31. Debunk or challenge a common belief about food trucks.
  32. Find a free and valuable resource and post a link to it.
  33. Record a 3-5 minute podcast or audio and post it.
  34. Assemble a list of the best blog posts you have read this week.
  35. Search Digg and StumbleUpon and Google Alerts for hot topics in food trucking. Blog about them.
  36. Take an old blog post and update it.
  37. Find a popular topic in the industry and run a blog series about it.
  38. Share statistics and current research in your local market.
  39. Visit a quote site, find a quote that relates to the food service industry and write about it.
  40. Write a post that highlights the “best in the industry…”
  41. Write a post about the “biggest mistakes in the food truck industry…”
  42. Create a beginner’s guide for newbies in the mobile food industry.
  43. Send out a survey on Twitter and blog about the results.
  44. Blog about a day in your life (or a day in the life inside your truck).
  45. Tell your food truck story and why you are doing what you are doing.
  46. Put together a “dictionary of common culinary terms”.
  47. Blog about who you would love to serve and why.
  48. Write about what frustrates you about being a food truck owner.
  49. Talk about what you love about the mobile food industry.
  50. Write a press release and publish it on your blog.

So, there you have it, 50 post ideas to get your creative food truck juices flowing. Hopefully after reading this, you’ll never encounter Blogger’s Block again.

The mobile food industry has been growing in cities across the world since 2008. With this growth, a group of bloggers have been covering their local food truck scene and providing news, review and updates to their readers. As each new food truck city starts up, it usually has someone that wants to cover this trend for the people of their community. Outside of creating their blogs, many of them have also gotten involved in their food truck communities by hosting or organizing food truck events, or have gone a step further and created smart phone applications for local foodies to track their favorite local trucks.

Because of all of the blood, seat and tears these writers/journalists/foodies put in, we thought we would create a way for our readers to select their favorites and give them recognition for their hard work. Over the last couple of weeks we ran a poll to give you a chance to submit your choice. In that time, nearly 2,000 of you cast your vote and today, Mobile Cuisine is proud to announce the results of this contest to determine our Favorite Local Food Truck Blog for 2012.

In first place with 26% of the votes:

Food Truck Freak

1 Favorite Food Truck Blog 2012

In second place with 20% of the votes:

DFW Food Truck Foodie

2 Favorite Food Truck Blog 2012

3rd Place with 19% of the votes:

Stitches ‘n Dishes

3 Favorite Food Truck Blog 2012

The other competitors who combined for the remaining 35% of the votes submitted by you (alphabetically ordered):

Atlanta Street Food Coalition – Atlanta, GA

Burger Beast – Miami, FL

Food Carts Portland – Portland, OR

Food Trailers Austin – Austin, TX

Food Truck Fiesta – Washington DC

Food Truck Nerd – Silicon Valley, CA

Hub Food Trucks – Boston, MA

Looking for Food Trucks – Los Angeles/Orange County, CA

New York Street Food – New York, NY

Orlando’s Food Trucks – Orlando, FL

San Diego Food Trucks – San Diego, CA

Saturday Night Foodies – Los Angeles/Orange County, CA

Seattle Food Truck – Seattle, WA

Stitches ‘n Dishes – Bay Area, CA

Toronto Food Trucks – Toronto, Canada

Keep an eye open for our feature article in which we delve into the background of the Food Truck Freak, and why she does what she does for the Chicago food truck scene. Again, we would like to thank all of you that voted in this contest. It is our readers are what let Mobile Cuisine continue to be the complete online resource destination for the mobile food industry.


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