Tags Posts tagged with "Blogging"

Blogging

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Food Truck Blog Mistakes

We have shared numerous articles on food truck website development and more specifically how and why food truck owners should be posting in their site’s blog.

Simply posting a few short articles throughout the month about the things happening inside your mobile food business isn’t going to automatically bring you the 5-10 new customers a month your food truck needs for continued growth.There’s a bit more to this recipe than just the writing.

Have a food truck blog that isn’t gaining any traction? Feel like you’re wasting your time?

Here are some food truck blog mistakes you might be making:

Speaking to the wrong audience

Look over your content. Do you use a lot of culinary jargon that may confuse your non-foodie knowledgeable customers?

Your food truck customer is your target audience, not your culinary peers, so if this is you, simply try putting those ideas into words that someone who has never tuned into Food Network or taken a culinary class would understand.

Poor speeling

Are you taking enough time proofreading the first drafts of your posts? Are you showing personality in your writing? Just because you’re writing a blog post doesn’t mean you shouldn’t practice the kind of quality control you practice in your kitchen.

Boring your readers

Spice up your posts with images, videos, or audio clips. Think about the other food truck websites you and your audience visits, what kind of content do they create? What is engaging to them?

No clear goals

Your food truck blog should reflect you and your mobile food business. What do you hope stand for? Where did you come from and where are you going?

The passion you have for the mobile food industry and your local community is the best way to show your readers who you are. They will sense your energy and be brought back by it.

Focusing on the numbers too much

As I well know, it can be very easy to get obsessed with blogging statistics: how many daily readers we get, the bounce rate, the likes, the comments.  Sometimes it’s best to focus on the actual people we are connecting with, whether it’s five or 5000.  Your food truck blog must be about building your community, interacting online and creating relationships with your current and future customers.

Focus on interacting with your readers, responding to their comments and constantly asking for their feedback and your community will begin growing before you know it and your stats will benefit at the same time.

Poor website and post design

In order for all of the previous tips to work, you have to integrate them with a good looking and functional design.

Check out what other food truck blogs you read and enjoy are doing; find out what kinds of blogs your target audience is reading and what those look like.

Look at your blog and evaluate what changes you can make to make it more appealing to your customers. Most importantly, strive to have a design that is professional, easy to navigate, and easy on the eyes.

We hope you found this article helpful. If you have any suggestions to get past the food truck blog mistakes, please feel free to share it in the comment section below or Tweet us or post a comment on our Facebook page.

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As a food truck owner you understand the importance of a blog in today’s competitive environment (and if you don’t read this). So, to get the word out about your food truck, you assemble your blog and diligently begin the process of writing helpful, relevant and educational posts.

Every few days you dutifully post to your blog until the unthinkable happens: you run out of ideas, your creative well is dry and you’ve entered the dreaded land of “Blogger’s Block.”

beating-bloggers-block

Not to worry – help is on its way. Here are our 50 post ideas to help you overcome “Blogger’s Block” and bring about a whole new level of creativity on your food truck blog:

  1. Identify a pressing problem in the mobile food industry and provide the solution.
  2. Review a best-selling book about food trucks.
  3. Interview an expert food truck owner and post the interview.
  4. Write a tutorial or how-to article.
  5. Put together a list of people in mobile food industry that you recommend following on Twitter.
  6. Make a 3-5 minute video or screen cast and post it.
  7. Compile a top ten list of important resources for your readers.
  8. Illustrate how a current event relates back to food trucks.
  9. Assemble a list of the top 10 books about food trucks.
  10. Send out an invitation for guest blog posts.
  11. Ask your readers a question and answer it in a post.
  12. Highlight a successful customer.
  13. Expose a scam you’ve heard about in the industry.
  14. Post a poll on Facebook and blog about the results.
  15. Examine a “hot issue” in the food truck industry by debating the pros and cons.
  16. Ask your readers to send you new product/service ideas; compile the best ideas into a list and let your readers vote.
  17. Put together a “tip list.”
  18. Post a photo related to your truck and blog about it. (Remember, a picture is worth a thousand words.)
  19. Write about the advantages/disadvantages about a particular product.
  20. Write a post highlighting an upcoming menu special.
  21. Compile a list of the top 10 blogs in our industry.
  22. Feature causes and charities you support.
  23. Illustrate why your food truck is unique, distinctive and one of its kind.
  24. Relate your small business to a special event – Olympics, Valentine’s Day, Ground Hog’s Day, etc.
  25. Link to another blog post and offer your unique opinion.
  26. Predict trends in the mobile food industry.
  27. Blog about a small business mistake you made, what you learned from it and how your readers can avoid it.
  28. Write about how the industry has changed in the last 5 years.
  29. Compile your best 10 blog posts of the year.
  30. Put together a contest for you readers. Offer a fun prize.
  31. Debunk or challenge a common belief about food trucks.
  32. Find a free and valuable resource and post a link to it.
  33. Record a 3-5 minute podcast or audio and post it.
  34. Assemble a list of the best blog posts you have read this week.
  35. Search Digg and StumbleUpon and Google Alerts for hot topics in food trucking. Blog about them.
  36. Take an old blog post and update it.
  37. Find a popular topic in the industry and run a blog series about it.
  38. Share statistics and current research in your local market.
  39. Visit a quote site, find a quote that relates to the food service industry and write about it.
  40. Write a post that highlights the “best in the industry…”
  41. Write a post about the “biggest mistakes in the food truck industry…”
  42. Create a beginner’s guide for newbies in the mobile food industry.
  43. Send out a survey on Twitter and blog about the results.
  44. Blog about a day in your life (or a day in the life inside your truck).
  45. Tell your food truck story and why you are doing what you are doing.
  46. Put together a “dictionary of common culinary terms”.
  47. Blog about who you would love to serve and why.
  48. Write about what frustrates you about being a food truck owner.
  49. Talk about what you love about the mobile food industry.
  50. Write a press release and publish it on your blog.

So, there you have it, 50 post ideas to get your creative food truck juices flowing. Hopefully after reading this, you’ll never encounter Blogger’s Block again.

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Blogs are a great way to keep a food truck’s customers abreast of the latest business news much like many truck owners already use Facebook and Twitter. The major difference being, the blog posts are part of your food truck’s website which will draw more people in hopes of introducing yourself to locals who may not have heard of you.

food truck blogging

Over the next few months we will be covering more on this topic to give our readers more advice and help on how to bog. The areas we will cover will range from the software used for blogging down to the various styles you can use to attract even more people to your website. Some of you reading this may wonder why you might entertain the idea of adding blogging to your resume, well, it’s simple. As a business owner, you need to differentiate yourself from your competitors, and giving your customers and community a view into your life, you are separating yourself and letting the community know more about you.

There is no need to worry if you are not a professional writer, blogs are known for their casual writing and unpredictable subject material, but the best blogs have proven that — regardless of punctuation and spelling — even “novice” writers can be entertaining enough to attract a broad audience.

Blogging about yourself and the daily happenings around your food truck that your customers may never see is an engaging subject for foodies and those interested in your local food truck scene.

Here are three principles to follow when adding  a blog to your food truck website:

  • Develop a writing style and tone appropriate to your audience.
  • Post often, even if your posts are short.
  • Allow your readers to comment on your posts.

Develop your voice

A great site design and technical gimmicks are no replacement for developing an interesting, readable writing style. Most food truck owners don’t do much personal writing in their everyday lives or even keep a diary. Writing about yourself is never easy, and you may find yourself freezing up in front of the computer screen or becoming stilted and unnecessarily verbose.

Here are a few suggestions you can use to develop your own voice and style for your food truck blog. First, remember that a blog is a conversation. Try to write the way you speak. Avoid jargon and clichés and don’t overuse the thesaurus. It may be helpful to speak your entry out loud before trying to type it or to read it aloud after you’ve written it. If you find yourself struggling as you read aloud or speaking unnaturally, think about what you might have said if you were talking to a friend rather than writing.

Second, write your blog with your customers in mind. Thinking of someone you know well and who might want to read your blog will help you relax your writing style. Your goal is to get your writing to sound more like you and less like a lofty essay.

Finally, before you start blogging, spend some time visiting other food truck blogs that are like the one you’re thinking of starting. Read one or two for a few weeks and pay attention to things like the length of posts, frequency, writing style, and subject material. You can get some great ideas for your own blog by noting what you find interesting and compelling in other food truck owner’s blogs.

Update, a lot!

The blogs that attract the most readers are the ones with frequent updates. If you start a blog, be prepared to spend some time working on it every day or two. If you’re going to add blogging to your already busy schedule, you have to blog! It takes discipline for most of us to write, even conversationally, every day. If you find yourself dreading posting to your blog, maybe a blog isn’t for you.

Not that your day isn’t already busy, but as you go about your day, keep the blog in the back of your mind. You may even want to carry a notebook on the truck or in your kitchen where you can jot down reminders for topics you want to blog about later. Don’t be afraid to write about everyday activities — parking tickets and truck repairs — but don’t neglect to talk about what you’re thinking and feeling. All these areas will make it possible for you to update frequently.

Having one of your staff members act as a co-blogger can take some of the pressure off, especially if you all contribute regularly. If you’re going to be working with several people on the food truck’s blog, discuss how often you expect each other to post so that you can keep some focus and cohesion to your blog.

If you will be updating your blog on a weekly, biweekly, or monthly basis, try to be consistent about when you add new posts so that your readers know when to catch up. For example, you may choose to update your site every Sunday evening.

Invite readers to comment

An important aspect of blogs is that they feature the writing of the blogger as well as the comments of readers. When you visit a blog, you often find a comment link under the text of each blog posting. Clicking that link enables you to read comments from other people and submit your own. Usually bloggers make their own comments in the posts on their site, but sometimes a blogger adds a response in the comment section because it’s a more direct way to address someone else’s comment.

Not all bloggers choose to implement the comment feature, but if you want to develop a dialogue with your audience, comments are the best way to do so. The comment feature is an easy way to involve your audience and get valuable feedback about what you’re doing with your blog.

NOTE: If you do decide to allow comments on your blog, be sure to keep an eye on them. The comment feature makes it possible for anyone to add comments to your blog and you may not always like what they have to say. For example, spammers sometimes take advantage of inattentive bloggers to do some marketing that you may not want on your blog. All good blogging software makes it easy for the author to remove comments.

 

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