Tags Posts tagged with "Convoy of Hope"

Convoy of Hope

Grilled Cheese Truck Give Mobi

We’ve all heard of THE Grilled Cheese Truck of Los Angeles.  It’s been everywhere in the media over the years.  It’s one of those success stories that America loves to hear – “Local guy makes good.”

Well, “makes good” is an understatement for sure.  Dave Danhi started The Grilled Cheese Truck in 2009.  Danhi is a professional chef that just wanted his life back.  He created the truck’s signature sandwich, the Cheesy Mac ‘N Rib, and a new chapter to his story began.

In this new chapter of his life, he’s done something he never dreamed of — creating a new American iconic brand.  The Grilled Cheese Truck is the only verified food truck on Twitter (that little blue check mark) and is the most followed food truck on Facebook.

Not wanting to stop the momentum, Danhi added more trucks to his fleet in Southern California and expanded into Arizona. Wanting to do “more,” Danhi’s expansion plan includes reaching out to returning U.S. veterans from Iraq and Afghanistan.  Danhi is thrilled to be working with General Wesley Clark on this endeavor.

Despite his amazing success, Danhi has always kept an eye out to give back to his community.  He recently teamed up with the Orange County Rescue Mission to assist veterans.  Most recently he’s joined the food truck initiative Fighting Hunger In America.

Mobile Cuisine has partnered with the GiveNetwork to promote the food truck initiative Fighting Hunger In America.  This initiative allows trucks to facilitate donations by their customers.  While using their smartphones, customers scan unique QR codes posted on trucks that will allow them to easily donate.  The proceeds are split between two great non-profit organizations, Meals On Wheels Association of America and Convoy Of Hope.

At the close of every month, food trucks will receive by email a list of the donors that scanned their QR code.  We believe this is a great way to speak directly to those customers that have shown deeper brand engagement.  Danhi and The Grilled Cheese Truck are in the process of creating a customer loyalty program and will single out donors with special offers.  He mentioned a “get out of line pass,” but nothing has been confirmed.  Special offers to donors are a great tool to encourage repeat donations AND purchases.

Trucks that register by May 31 are entered to win a $500 gas card.  What truck couldn’t use that?

We are thrilled that Dave Danhi and The Grilled Cheese Truck are Fighting Hunger In America.  Welcome aboard and we can’t wait to hear more about your future successes.

Grilled Cheese Truck Campaign

We’re super-excited!  The Grilled Cheese Truck has joined in Fighting Hunger In America

The Grilled Cheese Truck, consistently ranked the best food truck in LA, is now helping raise funds for Meals On Wheels Association of America and Convoy Of Hope.  This initiative will allow their customers to donate by scanning a QR code while waiting for their award-winning grilled cheese sandwiches.  We hope their thousands of passionate customers are generous in their donations to these two incredible non-profit organizations Fighting Hunger In America.

Convoy of Hope

There is so much more to tell about The Grilled Cheese Truck and the many other trucks joining this initiative.  We’re honored to promote Fighting Hunger In America with our country’s food trucks!

Give Network Initiative

Join with fellow vendors in this historic & innovative initiative

You may have noticed that we have recently launched an updated theme at Mobile Cuisine in an effort to better serve our readers.  Just as the mobile food industry has grown over the last 4 years, we have too and are ready for new partnerships and promotional opportunities.

Today, we announce our partnership with the GiveNetwork (givenetwork.biz) to benefit two national organizations fighting hunger in America; Meals On Wheels Association of America (mowaa.org) and Convoy of Hope (convoyofhope.org).

The GiveNetwork is a collaboration between Global Impact (charity.org) and Give.mobi LLC.  The GiveNetwork Initiative involves retail and independent businesses (in this case, food trucks) in the hosting of unique trackable Quick Response Codes or QR Donation Portals for consumer access and engagement via smartphone or tablet.

GiveNetwork QR CodeThrough these portals, food trucks facilitate donations from their customers for the two selected charities.

The reasons we have decided to promote this initiative are because 1.) it benefits two great organizations, and 2.) it incorporates the use of mobile technology to facilitate those efforts.  Additionally, food trucks receive ongoing marketing opportunities when they sign up.  The purpose of this partnership is to unite the food truck community in philanthropy and engage their customers in a new and meaningful way.

It’s easy to sign up your truck for the program.
  1. Click on the GiveNetwork logo on the Mobile Cuisine homepage.  You will be taken to the registration site.
  2. You will be asked for some contact information and method of payment.  There is a discounted fee of $45 for a year of service.
  3. Automatically emailed tax exemption donation receipts will include your brand and a personalized “thank you” message from your truck to your donating customers.
  4. Your signage with your uniquely trackable QR Donation Portal will be sent to you immediately to post where visible to your customers.
  5. Marketing Opportunity:  At the close of each month, you will receive a list via email of donor contact information (names/emails) along with total of overall donations collected by your truck’s unique QR code.

Every month Mobile Cuisine will announce newly enrolled trucks, trucks with the most active donors, and the latest happenings of the two organizations that are benefiting from the donations.

We are excited to be the media partner for this creative way of facilitating mobile donations.  Many of you already give back to your community in your individual way by donating your time, food and services.  This initiative allows your customers to be part of the giving too.

Join the GiveNetwork Food Truck Initiative Now!

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