Tags Posts tagged with "Event"

Event

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Evans Deli Truck

SOMERVILLE, MA - Food Truck Festivals of New England has announced the list of participating trucks in the first-ever Somerville Food Truck Festival, coming to Assembly Row on Saturday, June 7th. Launching the 2014 Food Truck Festivals of New England season, the Somerville Food Truck Festival will also launch the second season of ASSEMBLED: The Handmade Arts Market at Assembly Row and will include New England Etsy artisans and food trucks, plus a beer tent, specialty food vendors, live music, sampling tents, and children’s activities.

The festival will run from 11 AM – 4 PM with over 20 of New England’s most popular food trucks. New food trucks participating include: Cameo Macaron, Evan’s NY Style Deli, Uyghur Kitchen and Makin’ Jamaican. Plus longtime favorites such as: the Bacon Truck, M&M BBQ Ribs, Roxy’s Grilled Cheese, and so much more.

Participating trucks in the Somerville Food Truck Festival include:

  • The Bacon Truck
  • M&M BBQ Ribs
  • Bon Me
  • Makin’ Jamaican
  • Cameo Macaron
  • Munchies Food Truck
  • Chicken & Rice Guys
  • Pasta Pot
  • Compliments Food Truck
  • Pennypackers
  • The Dining Car
  • Plouf Plouf Gastronomie
  • Evan’s NY Style Deli
  • Roxy’s Grilled Cheese
  • Frozen Hoagies
  • Sweet Tomatoes
  • Fugu
  • Trolley Dogs
  • Gabi’s Smoke Shack
  • Uyghur Kitchen
  • The Latin Spoon
  • Whoo(pie) Wagon 

The Somerville Food Truck Festival is being produced in partnership with the City of Somerville and the city’s newest neighborhood, Assembly Row, which also hosted ASSEMBLED last summer as well as Riverfest and Holiday Arts & Eats. Assembly Row will be offering festival-goers incentives, discounts, and perks, plus a complimentary coupon booklet with savings at their retailers that extend through 2014.

Somerville is the first of six food truck festivals being produced by FTFNE in 2014, with the Fork in the Road Food Truck Festival at Blue Hills Bank Pavilion next on June 14th, and the Worcester Food Truck Festival on June 21st. In addition, FTFNE is also producing a variety of monthly and weekly food truck and arts events, all of which can be found in the coming weeks at www.foodtruckfestivalsofne.com.

Also new for 2014, all FTFNE festivals will be gated with an admission fee of just $5 with children 12 and under free.

Assembly Row is located at exit 29 on I-93 North and exit 28 on I-93 South, via Route 28 North.

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off-the-grid food truckMENLO PARK, CA - Ten food trucks will roll into the Caltrain station on Feb. 19, when Off the Grid expects to kick off its new weekly event in Menlo Park.

Despite protests by about 20 downtown business owners and patrons prior to the Planning Commission’s approval of a permit for the event, no one filed to appeal the decision by the Jan. 29 deadline, according to city staff.

Off the Grid, based in San Francisco, started organizing food truck events nearly four years ago. It now hosts gatherings in 25 Bay Area locations, including the Belmont and Burlingame Caltrain stations.

The Menlo Park event will use the corner of the train station parking lot near the intersection of Merrill Street and Ravenswood Avenue and close to the West Bay Model Railroad building. Signs will ban parking within that section of the lot from 3:30 to 10 p.m. on Wednesdays.

Food will be served for three to four hours, starting at 5 p.m., with live music, chairs and lighting provided along with a portable toilet.

Find the entire article at paloaltoonline.com <here>

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TAMPA, FL - For weeks, organizer Jeremy Gomez told people he expected 10,000 people to attend the World’s Largest Food Truck Rally at the Florida State Fairgrounds.

100 food truck parade
Image from: WTSP.com

“In my head, I was thinking probably only 6,000 would show up,” Gomez said.

Instead, an estimated 20,000 people overwhelmed 99 trucks that came from across Florida and as far away as Texas and South Carolina to serve food and attempt a new Guinness World Record on Saturday for the most trucks gathered at one event.

Despite long lines for food and parking and beer and everything else, organizers already are planning a 200-truck rally next year.

Fairgrounds officials said today the parking lot refilled three times during the nine-hour event. That usually only happens on busy weekends during state fair season.

The unexpected crush of fans caused a food shortage, with several vendors running out of menu items as early as 1:30 p.m. for an event scheduled to last until 8 p.m.

Without knowing how many customers they would have, Gomez told truck operators during the weeks leading up to the rally to limit their menus or bring less food than normal so as not to waste food and lose money.

That forced vendors Danny and Kim Flores of Holy Crepe! and several other truck operators to run to nearby groceries to restock their refrigerators. Some did so as many as three times.

Gomez said he ran through two 100-pound propane tanks and an 80-pound supply of the kangaroo meat he grilled and served on a stick. One vendor who served tropical drinks in pineapples with the tops lopped off reported customers were scalping them to others who wanted to avoid the long line.

Others persevered through more challenging problems. The Mayan Grill Food Truck broke down on Interstate 4 on the way to the rally. The vehicle was towed to the fairgrounds, where it served Central American pupusas to hundreds of customers. The owners made enough money to be towed home to Orlando.

Margaret Aiken Loflin, operator of Maggie on the Move, posted on Facebook that trucks weren’t expecting those numbers.

“We won’t be caught off guard again!” Loflin wrote.

Find the entire article by Jeff Houck at tbo.com  <here>

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RIDGEFIELD PARK, NJ - You may have noticed that food trucks, the fun, funky and frequently fine-food mobile vendors that are the rage in the ever-growing, ever-hungry, new-rage-every-minute foodie world, are not exactly winding their way through the bucolic towns of North Jersey. They are, in the words of one food truck owner, “not welcome” here.

Food Truck Mash Up

But if you’re among those who have been curious to see what all the fuss has been about, you’ll have your chance Wednesday, when all kinds of cool and interesting food trucks will be parked in Overpeck County Park in Ridgefield Park for the Food Truck Mash-Up, providing just about anything a food lover’s palate may desire.

Want some gumbo? Check. How’s about a savory potato-cheese waffle with BBQ pulled pork? Check. Or, perhaps, a cheddar bacon burger with a side of hand-cut fries? No problem. Or what about a salted, caramel, peanut-butter pretzel cupcake? Like, duh.

WHAT: Food Truck Mash-Up

WHERE: Overpeck Park Amphitheater, Ridgefield Park

WHEN: 4 to 10 p.m. Wednesday (rain date: Thursday)

HOW MUCH: Parking and admission free; food prices vary by truck

The following food trucks are participating:

  • Aroy-D Thai Elephant (authentic Thai food)
  • Bacon on Wheels (bacon treats)
  • Burger Box (burgers, fries and shakes)
  • El Lechon de Negron (authentic Puerto Rican cuisine)
  • Empanada Guy (freshly made empanadas)
  • The French Quarter (true Cajun fare)
  • Hunger Construction (stuffed baked potatoes)
  • Kona Ice, NJ (tropical-flavored shaved ice)
  • Lombardi Pizza Co. (Neapolitan-style pizzas)
  • Oink and Moo BBQ (BBQ sliders, ribs, pork tacos etc.)
  • Polkadot Cupcake Shop (gourmet cupcakes and cookies)
  • Sweet Spot Ice Cream (homemade ice cream)
  • Waffle de Lys (authentic Belgian waffles)
  • Taqueria Autentica (real Mexican cuisine)
  • Cow and the Curd (battered fried cheese curds).

Find the entire article by Esther Davidowitz at NorthJersey.com <here>

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Food truck catering has become a valuable source of income for mobile food vendors. From private parties to wedding receptions, food truck owners have found a great way to endear themselves to the communities they operate in.

questions-to-ask

While many food truck owners find these types of catering events a great alternative to hitting the streets two or three times a day, five to six times a week, some we have spoken with have had issues with closing these deals and thus lose out on the opportunity altogether.

There always seems to be three plans of attack when it comes to meeting with the couples. The pitch planned before meeting the couple, the one that is actually made, and the one they wish they’d given afterwards.

Most truck owners have had the thought after sitting down with a party or bridal couple who is undecided or who never called back. Was it something we said? Or, perhaps, was it something that was left unsaid?

Today’s bridal couples are extremely knowledgeable. But most really need a lot of coaching from a food truck owner, so they can help them turn their dreams into reality. Most will agree that lots of couples come in, and when asked whether they’d like a buffet, seated-served or food stations, you often get a blank stare.

Great salespeople ask the right questions at the right time, keep their mouths shut, listen and take copious notes. That’s why they’re great and why they close more sales than other salespeople who start talking and never stop.

Here are 10 questions that you may want to ask while meeting with party or wedding couples and discussing proposals. Their answers to each of these questions will help you identify things that they will not tell you if you ask them directly – all you need to do is listen, and listen between the lines.

  1. What would you like to know about our food truck catering business?
  2. Why did you decide to meet with us?
  3. What is of high importance and what is of lesser importance for services such as food, venue, bar service, music, etc.?
  4. Are there particular areas that you would like to discuss today?
  5. What do you want your guests to say about your party or reception?
  6. In deciding which catering company to use, what’s most important to you?
  7. What aspects do you like about us, our business and our proposal? I sense that you have some hesitation. Can you help me to understand what is behind that?
  8. What aspects concern you?
  9. Who will be making the final catering decision? Is there anyone else who I need to meet with?
  10. From your perspective, what is the next step?

Obviously, there are hundreds of additional questions, but these are great starters, and we guarantee if begin asking your prospective clients and listen intently (and between the lines), you will considerably improve your closing percentages.

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With the powerful force of social media supporting you, you can generate traffic to your food truck event like never before. All it takes is knowledge to harness this power before, during, and after the event. You can maximize exposure and generate interest in what people have to gain by attending. Below is everything you need to know to use social media to draw larger crowds.

Food Truck Event Aerial-Pic
Image from twinpeaksfoodtrucks.com

Create Buzz Leading Up to the Event

Facebook, Twitter, Google Plus, Linked In, Pinterest and YouTube are excellent tools to get the word out about your upcoming food truck event. Don’t just announce it, generate buzz about it. Write high quality copy about what food trucks will be there, free giveaways, and how people can benefit from attending.

It’s best to do this in small bursts instead of a single press release with all of the typical information. Create an account on each of the social media sites listed above, and post one or two times per day with exciting news, unique information and teasers leading up to the event. Make it exciting so people will want to share your page and your posts with others.

Generate Excitement During the Event

Make it possible for users to check in to the food truck event on Facebook. Create a hashtag so people can keep up with what’s going on via Twitter. Designate someone at the event to keep up with the social media conversations, so you’ll know if the response is positive or negative. After all the planning involved, you want to make sure people are enjoying themselves.

Regularly post updates to all your social media accounts during the event. Announce giveaways, special appearances, entertainment, drawings, freebies and other things to lure folks over. Be sure to include high quality photos and videos, because people pay more attention to visual cues than written content only.

Post to Pinterest, YouTube and other highly visual sites where people interested in your topic are likely to see what you can provide them. Encourage attendees to engage in the conversation by hosting voting polls and online contests, in addition to the drawings and giveaways at your booth.

Keep Up Communications After the Event

Promotions don’t end once the last food truck closes its service window. Use your new contacts from the event to keep people involved and interested in you and what you have to offer. Post highlights of the event on YouTube and other social media. Send out a hearty “thank you” to those who attended on Twitter and Facebook.

Don’t leave out the people who, although interested, were unable to attend the food truck event for some reason. Reach out to them with information they’ll find helpful, such as videos of demonstrations or contests they could learn from. Give them as much of an experience as possible without actually having been there.

Food truck events and social media have one thing in common:

They’re both excellent opportunities to build relationships with customers. Today’s consumers aren’t just looking for one-way advertisements. They want to feel like they’re a part of the conversation. Food truck events are a great way to gather followers for your social media marketing messages, so make it worthwhile by giving them something valuable and useful.

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ALBUQUERQUE, NM - First Food Truck BEEF Throwdown Held Downtown July 27

New Mexico Beef Council

What: New Mexico Beef Council sponsors the Food Truck BEEF Throwdown 5-8 pm, Sat., July 27, 2013

Where: Downtown at Mable Brewery, 1111 Marble Ave., NW

Who: Seven popular food trucks will feature innovative beef dishes; live music

  • Supper Truck
  • Soo Bak Korean Seoul Food
  • Rustic Truck
  • Conchita’s Creations
  • Roxy’s Bistro on Wheels
  • Gedunk Food Truck
  • Seasonal Palate

Contest: Celebrity judges will select first, second, and third place winners; attendees will select a “Fan Fave”

Media Partners: 94 Rock and 100.3 the Peak are radio partners.

Cost: $20 per wristband to sample all fare; microbrews sold separately at Marble Brewery

Age: Over 21 event

Information: Contact Elizabeth Reitzel, on behalf of the New Mexico Beef Council, Elizabeth@MarketingSolutionsNM.com; 505.269.9238

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SACRAMENTO, CA - A dozen Sacramento food truck vendors were cooking for a cause, serving their finest food Sunday for one of the area’s most popular playgrounds.

SACTOMOFO McKinley Park

They were cooking good food for a good cause. “Hopefully every truck will sell out. So it will be good for everybody,” a volunteer said.

SactoMoFo brought together these food trucks. “It feels awesome to do what we can to pitch in,” said one volunteer.

They are raising money to help rebuild a section of the McKinley Park wooden playground that was burned down over the summer. “Once all the expenses are covered, anything that is incurred today is going to go to the park,” said one truck owner.

But there’s a lot of heart behind this too.

Joan Jordan has fond memories of her childhood in that neighborhood. “I was raised there. I went to the library, learned how to swim there, tap dancing when I was a kid,” said Jordan. Those memories have been carried through generations.

“It’s such an epic part of the community. It’s at the center of what makes Sacramento so cool.”

Find the entire article by CBS Sacramento <here>

 

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SACRAMENTO, CA - Who says restaurant chefs and food truck owners have to be bitter enemies? Sure, the politics surrounding the local mobile food truck scene can be a little thick, given the difficulties thus far in making current city ordinances more food truck friendly – and even some infighting within food truck owners themselves. An upcoming food competition and battle just may be the “We Are the World” moment that’s much needed.

truck and mortar

5 teams of 2 chefs each battle for the title of Champion of the Truck and Mortar Throw-down!
The Teams:
  • Mike Thiemann – Ella Dining Room and Bar & Chando – Chando’s Tacos
  • Billy Ngo – Kru & Davin Vculek – KrushBurger
  • Andrew Blaskovich – Drewski’s Hot Rod Kitchen   Pedro Depina – Ettore
  • Oliver Ridgeway – Grange & Robert Ramos – Coast to Coast Sandwich
  • Adam Pechal – Tuli Bistro and Restaurant Thir13en & Donell Hendrix – Simply Southern Foods
The “Secret Ingredients” are pork and honey, and each team of two chefs has to come up with 2 dishes, one sweet, and one savory to impress the celebrity judges and you. Each team of chefs gets one whole pig and one gallon of honey to work with. The rest is up to them! What will they come up with?

$45 includes 10 samples of delicious food (2 by each team), one beer and one coffee, and delicious holiday appetizers served by Whole Foods. Live music by Four Barrel and a few more surprises!

Proceeds will go to the California Fire Foundation (The California Fire Foundation organizes special funds to provide emergency assistance and support to families and kids of fallen firefighters) and the Toys for Tots Foundation ( The mission of Marine Toys for Tots Foundation is to assist the U. S. Marine Corps in providing a tangible sign of hope to economically disadvantaged children at Christmas)

Purchase tickets to this event <here>

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The Suffolk Downs racetrack recently played host to one of the largest food truck events in New England, drawing an estimated 15,000 people to sample from 23 trucks offering snacks ranging from crepes to Asian dumplings to whoopie pies.

east boston food truck festival
Image by Chip Bott

Held on Sept. 22, the second annual Suffolk Downs Food Truck Festival was the most successful of the five festivals produced by Food Truck Festivals of New England this year, surpassing by 50 percent the approximately 10,000 who attended the East Boston festival in 2011.

“It’s so exciting to be creating annual traditions such as the Suffolk Downs Food Truck Festival — we hope it continues and look forward to creating destination events that bring some of the best gourmet food trucks in New England together with thousands of hungry and grateful guests ,” said Anne-Marie Aigner, executive producer of the festival, in an email.

“We’re lucky to have such great food trucks to work with — and look forward to our remaining 2012 festivals and the festivals we hope to produce in 2013,” Aigner continued.

Find the entire article by Jeremy C. Fox at boston.com  <here>

 

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