Rachel Tepper is the Assistant Editor for The Huffington Post Food and she has determined that food truck owners should see the writing on the wall and that the mobile food industry is done for.
So nearly five years in and with over 7,500 mobile food small businesses that have been started, what is it that has Ms. Tepper so sure the fastest growing trend in the food service industry has “jumped the shark”?
Of all the food trends to take off during the last few years, food trucks are perhaps the most ubiquitous. At this point, you’d be hard pressed to find a major U.S. city that doesn’t have at least several roaming about.
But hipsters and foodies aren’t the only ones with an interest in food trucks. Unconventional companies, many of them fast food chains, are hoping to cash in on food trucks’ popularity — even Campbell’s recently looked to food trucks for inspiration in its recent attempt to revitalize its brand. But is this a sign that the trend has jumped the shark?
If you’re unconvinced, consider this: Taco Bell, Chick-fil-A and even Rachael Ray’s dog food line all have food trucks. Seriously.
So based on the fact that large chain quick service restaurants and celebrity chefs have opened their own trucks (by the way, this began happening years ago) this editor has made up her mind that the industry is sure to be on it’s last legs. I hate to break it to you Ms. Tepper, but your use of logic if flawed. I hope you merely put this this article together to add some content to your site, but by the tone of your article…we’d say, you actually believe it.
There is no evidence that the industry’s growth has slowed, in all actuality, the industry is still growing, not only in the US, but around the world.
Find the original article with slide show <here>