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INDIANAPOLIS, IN – It’s the classic case of giant vs. not-so-giant.

New York City-based Eataly, a 58,000-square-foot Italian-themed foodie mall co-owned by celebrity chef Mario Batali, is demanding that popular Indy food truck Little Eataly hand over its name.

Indianapolis residents Chae and Rob Carmack — who said they put their life savings into their recognizable purple box truck that serves Sicilian-style items — received an initial salvo from Eataly’s legal team last August.

Eataly, which opened a Chicago location last fall, is trademarked by the U.S. Patent and Trademark office and feels that Little Eataly, a play on “Little Italy,” is too close in name.

At stake is the Web domain littleeataly.com, the branding and the food truck, which Eataly’s legal counsel has threatened to have impounded if its demands aren’t met.

Find the entire article at Indystar.com <here>

DISCLAIMER:Little Eataly is the  food truck used on the cover of editor-in-chief Richard Myrick’s book Running a Food Truck for Dummies.

In our quest to keep our readers up to date with the latest stories relating to the food truck industry has compiled a list of the stories that hit the wire this past weekend from Alexandria, Indianapolis, Tuscan and San Diego.

Off the Wire Food Truck NewsFebruary 7

Food Truck Fever – ALEXANDRIA, VA – When an idea for a restaurant transforms from a dream you’ve yammered on about for years into a reality, the soon-to-be-restaurateur needs to make a real real-estate decision. Location is usually the first factor considered. We made ours 10 years ago, before food trucks roamed the earth.

Find the entire article <here>

Food truck business struggles in cold weather – INDIANAPOLIS, IN – Old man winter has hit Hoosiers hard this year, and one segment of the business community is really taking it on the chin.

The snow and frigid temps are making it nearly impossible for mobile food businesses to keep on trucking.

Find the entire article <here>

February 8

Don’t call ’em “roach coaches”: Food trucks safe and clean – TUSCAN, AZ – Thinking about passing up that gourmet food truck in the parking lot for the cleaner restaurant down the street? Think again.

Commonly known on the streets of Tucson as “roach coaches,” food trucks are just as sanitary as restaurants, a Star analysis shows.

Find the entire article <here>

February 9

City Council to Consider Food Truck Restrictions – SAN DIEGO, CA – You could be seeing fewer food trucks around San Diego if city council passes new regulations.

On Wednesday, council’s Smart Growth and Land Use Committee will consider the restrictions.

Find the entire article <here>

taco-lassi-truckFISHERS, IN – After more than a month-long debate, food trucks are coming to Fishers.

The mobile concessions ordinance passed the council Monday evening with a vote of 5-2.

The ordinance is similar to those in Indianapolis, Noblesville and Carmel.

Not every council member was on board with the decision.

Member Scott Faultless voted against the ordinance. He said the Fishers Chamber of Commerce and numerous business owners have also taken a stance against the ordinance, noting that they pay property taxes.

“This ordinance picks winners and losers. The existing restaurants are subsidizing the existence of food trucks… this is government at its best in terms of picking winners and losers,” said Faultless.

When one council member tried to introduce an amendment Monday evening limiting where food trucks could go, conversation picked up.

“We are not reinventing the wheel here, we are not amending the US constitution. If we have problems with food trucks in a free enterprise system, by golly, we’ll go and change it,” said Pete Peterson, Vice President of the Council.

The ordinance as passed allows food trucks vendors to operate year round in Fishers. They must purchase an annual permit for $200 for each food truck, excluding some special events, where they’ll need to sign a “Memoradum of Understanding” with the Parks Department to operate.

Find the entire article by Jay Hermacinski and Teresa Mackin at wishtv.com <here>

Indy Food Truck AllianceFISHERS, IN – Food trucks have become a regular part of the Indianapolis daily menu.

But you won’t see any on the streets of Fishers and that’s because many food truck operators say a daily permit just costs too much, with a fee in the $300 range.

“We get a quite a few requests to come up here and, unfortunately, it’s a situation where it doesn’t economically make sense for us to come in now,” said Matt Kornmeyer with the Indy Food Truck Alliance, which represents 15 food trucks.

An ordinance before the Fishers Town Council, though, could make food trucks a regular presence in Fishers.

“We have a strong fan base here,” said Kornmeyer of the people who live and work in Fishers who follow his group’s food trucks.

That fan base will just have to wait a bit longer before finding out if food trucks will be part of the Fishers menu.

Monday night, the Fishers Town Council put off a vote that dealt with bringing food trucks into town. The proposal has already dished up concern for some restaurants like La Fuente Mexican Grill and Cantina.

“I need more customers and maybe customers stop by and in the truck and don’t come in for a bite here and eat here in the restaurant,” said restaurant manager Gustavo Contreras.

Under the proposal, food trucks would pay a $200 yearly fee and could set up shop in public parking areas and sell their food.

For the same privileges at concerts or sporting events, food truck owners would have to agree to pay a certain percentage of their profits back to the town.

“This is crazy. These guys pay $200 and I can pay here, a lot, a lot of money,” added Contreras of all the extra fees a restaurant must pay that a food truck doesn’t.

“I think it would hurt business and I think it would make businesses think twice about putting in a restaurant,” said Fishers Town Councilman Scott Faultless.

Find the entire article by Emily Longnecker at wthr.com <here>

You may have missed it, but the mobile food industry is growing faster than anyone would have guessed two years ago. It can be difficult to keep up with the new trucks and carts as they pop up throughout the country. Because of this, Mobile Cuisine assists our readers weekly by posting the names and information about these trucks, so if they happen to be in your area, you can begin to follow them, or at least keep any eye out for them on the roads and cart pods.

panino express

This week’s new entries are:

Bel Air, MD


Twitter: @woloeats

We are a fully functional gourmet kitchen on wheels! Visit us at our next stop to see what we’re all about. #FoodThatRocks


Fort Worth, TX

The Bento Box

Twitter: @bentoboxtexas

Contemporary Japanese Food Truck


Helena, AR

Roadkill Grill

Twitter: @roadkillgrill

Serving Helena, West Helena, Marvell, Elaine and Events in Arkansas, Mississippi and Tennessee.


Indianapolis, IN

The Flavor Truck

Twitter: @TheFlavorTruck

Welcome to The Flavor Truck. Home of all natural, gourmet, wild game sausages. Follow us for daily specials and locations!

Los Angeles, CA

Sweets on the Street

Twitter: @SweetStreetCart

Our mobile cart stocked w/cupcakes & cake pops baked exclusively for us by @sweetdreamery Desserts. Stay tuned for our upcoming routes.

Melbourne, Australia

White Guy Cooks Thai

Twitter: @whiteguythai

White Guy Cooks Thai is soon to be roaming the streets of Melbourne with his own take on traditional Asian hawker food.


Palm Beach, FL


Twitter: @sunsandwich561

Food truck specializing in NYC style egg sandwiches and delicious baked goods! PBG green market every Sunday. Available for private parties/catering events.

Providence, RI

Panino Express

Twitter: @PaninoExpress

Providence new mobile food trucks! Paninis, Salads, Soups! Artisan, Vegan, and amazing! 401-484-6568


San Antonio, TX


Twitter: @Tex_asada

A local food trailer created by an ambtious chef to showcase his talents in creating traditional Mexican street food with “style”.

San Diego, CA

Torero Tu Go

Twitter: @ToreroTuGo

A mobile eatery providing a diverse menu reflecting San Diego’s historical culture through food. The first campus-run food truck on the West Coast!


San Jose, CA

Gold Rush Eatery

Twitter: @Goldrusheatery

We’re a mobile food truck from San Jose. Try our Goldrush Burger, our version of the Parisian Burger served at Linda’s Drive Thru in Mt. View.

Swifty Sweets

Twitter: @SwiftySweets

Swifty Sweets is a frozen yogurt truck serving the San Jose Bay Area. Follow us to find out our flavors and current location.


Seattle, WA


Twitter: @SnowflakesLLC

A beautiful blue box that serves delicious diner food at Southlake Union Park by the Center for Wooden Boats. Family- owned; down home; great food.

Siesta Key, FL

GumboMojo Food Truck

Twitter: @GumboMojo

Food Truck coming to Siesta Key and Sarasota. Specializing in Cajun Cuban fusion, Menu includes Gumbo Mojo, Picadillo, Gator Tots, Cuban Muffaletta Press…


Wheaton, IL

Pop-A-Harrys Gourmet Popcorn

Twitter: @Popaharry

Pop-A-Harrys Gourmet Popcorn is an old fashion popcorn business that operates out of a custom designed popcorn bus. Check it out on his website!!!



If you are aware of any new rolling bistros, please let us know so that we can add them to our weekly listing of new food trucks as they hit the streets near you. Email us atMFV@mobile-cuisine.com


You may have missed it, but the mobile food industry is growing faster than anyone would have guessed two years ago. It can be difficult to keep up with the new trucks and carts as they pop up throughout the country. Because of this, Mobile Cuisine assists our readers weekly by posting the names and information about these trucks, so if they happen to be in your area, you can begin to follow them, or at least keep any eye out for them on the roads and cart pods.

Kommie Pig

This week’s new entries are:

Baltimore, MD

Kommie Pig

Twitter: @kommiepigbbq

Mobile BBQ food truck in the greater Baltimore, MD area serving ribs, chicken, pulled pork and specialty dogs. Come dine on some swine.


Bryan-College Station, TX

Southern Comfort Road Trip

Twitter: @sbroadtrip

Chef made comfort food truck…


Greenville, SC

Tirado’s Foods

Twitter: @TiradoFoods

Serving Greenville SC the best snack foods from tropical Puerto Rico!


Indianapolis, IN

Johnsons BBQ Shack

Twitter: @jbbqshack

We can cater any sized event and bring the best smoked meats, we operate the FOP kitchen on Shelby too


Newark, DE

I Don’t Give a Fork

Twitter: @idontgiveaFORK

Food cart serving sandwiches on sandwiches on sandwiches!


Philadelphia, PA

Rival Bros Coffee

Twitter: @rivalbroscoffee

Jonathan Adams & Damien Pileggi. Small batch coffee roasters in Philly. Retrofitted delivery truck turned American coffee bar on wheels. 33rd/Arch


Sum Pig Food Truck

Twitter: @SumPigFoodTruck

Bringing you mouthwatering, globally inspired, gourmet comfort food; specializing in hormone/antibiotic-free, organically pastured, local proteins.


Pompano Beach, FL

U-Turn Espresso

Twitter: @uturnespresso

We are a mobile espresso van or cafe on wheels. Let us deliver coffee to your workplace or at your next event! Turn your day around with U-Turn Espresso!


Sacramento, CA

OM Karmabile

Twitter: @OMKarmabile

San Antonio, TX

Pier67 Ocean Grill

Twitter: @Pier67OceanGrll

The only food truck in town that serves seafood. Ceviche, shrimp tacos and tostadas and our best selling FISH TACOS baja style homemade recipe

St. Louis, MO

Legghorns and Shakes

Twitter: @Legghorns

Local St. Louis Food Truck, doing Chicken, until we can’t Clucking take it anymore. Custard Pies, And Home made Ice Cream…


Toronto, Canada


Twitter: @thetacocat

A bunch of friends hoping to make it big through serving delicious asian inspired tacos. Email us at tacocat.TO@gmail.com if you want us to be at your event!


Traverse City, MI

Roaming Harvest

Twitter: @RoamingHarvest

A food truck featuring local food you can feel good about buying and eating. We serve food from our truck that is grown, raised or made by local businesses.


West Palm Beach, FL

Spring In Roll Out

Twitter: @SpringInRollOut

Authentic Vietnamese food! For a great price!


If you are aware of any new rolling bistros, please let us know so that we can add them to our weekly listing of new food trucks as they hit the streets near you. Email us at MFV@mobile-cuisine.com


You may have missed it, but the mobile food industry is growing faster than anyone would have guessed two years ago. It can be difficult to keep up with the new trucks and carts as they pop up throughout the country. Because of this, Mobile Cuisine Magazine assists our readers weekly by posting the names and information about these trucks, so if they happen to be in your area, you can begin to follow them, or at least keep any eye out for them on the roads and cart pods.

The Crepuscule

This week’s new entries are:

Austin, TX

Saigon Street

Twitter: @saigon_street

Saigon Street cooks up popular traditional Vietnamese food made fresh, fast and flavorful. Savor a taste of Vietnam’s street foods at this local mobile eatery.

Chicago, IL


Twitter: @BabycakesTruck

The only gourmet pancake truck! These pancakes are out of this world! Follow us for flavors of the week or check Facebook album www.facebook.com/babycakestruck


Bombay Wraps

Twitter: @bombaywraps

Fresh. Indian. Fast. We have simplified Indian food by wrapping popular dishes like Chicken Tikka, Cheese Paneer, Lamb Curry, etc. in a flatbread paratha.


Sausage Haus

Twitter: @Sausage_Haus

Sausage Haus is a work in progress. We hope to have the truck up and running by mid-August 2012. We will be serving the Chicago-area.

Indianapolis, IN

Glutton in Paradise

Twitter: @GluttoninIndy

We’re soon to be the next up and coming food truck in Indy. It’s nice to see all our hard finally paying off.


Los Angeles, CA

The Crepuscule

Twitter: @The_Crepuscule

Tahiti’s Finest Crepes food truck is now in Los Angeles !! Sweet or Savory ?? One of our Crepes is made for you !!

Flippin Yolk

Twitter: @FlippinYolk

Get your FLIP on.


Miami, FL

The Big Ragu Truck

Twitter: @TheBigRaguTruck

We are a combination of the best cook and best food. Just come on down and see why we are the Italian cooking heavyweight champion of the world.


Killer Pasta

Twitter: @KillerPastaMIA

Hello Miami!!! Get ready to rock your taste buds!!!


Lobsta Rollin

Twitter: @LobstaRollin

Stay tuned for more information

Travelin’ Blues BBQ

Twitter: @tbbbq

Thank you for visiting Travelin’ Blues BBQ! We are a gourmet FOOD TRUCK, specializing in slow smoked BBQ, gourmet sides with a twist, & Blues music!


Ottawa, Canada

Trailer Pork Boys

Twitter: @TrailerPorkBoys

Ottawa’s latest foodtruck specializing in pork and all the deliciousness it has to offer.


San Jose, CA

Dough Truck

Twitter: @DoughTruck


West Palm Beach, FL

Dough Bros

Twitter: @Dough_Bros

Family owned and operated, Dough Bros is a mobile food truck serving up the most delicious, gourmet pretzels in South Florida!


If you are aware of any new rolling bistros, please let us know so that we can add them to our weekly listing of new food trucks as they hit the streets near you. Email us at MFV@mobile-cuisine.com


Shelby Malaterre

Fishers, IN – The 30-year-old Fishers resident has since Jan. 1 kept strictly to the Paleolithic diet – also referred to as the “cavemen diet” or simply “Paleo” – cutting out grains, dairies and other foods of the modern age. In the process, he says he’s lost more than 50 pounds and gained increased energy and improved body composition.

Now he wants to take his experience with the diet, and more than 20 years in the food service industry, to the masses. With the help of crowd-funding Web site Kickstarter, Malaterre is hoping to get a new business venture off the ground: Caveman Truck, a Paleolithic food truck.

“I had a kind of mini-epiphany,” Malaterre said about the business venture. “This is a great way for people to get an initial exposure to Paleo.”

Going primal

“I first heard of Paleo about two years ago, and more and more research comes out all the time,” Malaterre said. “When I first glanced at the information, it was none of the people that would be considered keystones today. But then we did a weight loss bet for New Year’s, and I wanted to find the diet where I could lose the most weight. Then I went back and read more about it, and something clicked with me. I went back through my fridge and pantry and threw away everything – all the standard American pastas, Lean Cuisines, etc.”

The Paleolithic diet was made popular by Walter L. Voegtlin, a gastroenterologist in the 1970s who promoted the idea that the genetics of humans haven’t changed since the agricultural revolution, and likewise the diets our bodies are prepared for haven’t as well.

Paleo adherents typically eschew dairy, wheat and other sources of gluten, factory-farmed meat and fish and alcohol.

Although the diet has its fair share of critics – U.S. News & World Report has twice ranked the Paleo diet last in its “Best Diets Overall” list, in 2011 and 2012, below more recognizable diets like the South Beach (14th) and Atkins (22nd) diets – Malaterre says the results have been extremely positive for him.

“I have better body composition, better energy, better sleep,” he said. “I always say that Paleo improves your skin and your energy, and weight loss is a side-effect.”

“Before I was eating pizza a couple times a week, and now I’m eating chili a couple times a week,” Malaterre added. “You know, lasagna, you’re going to make it with mandolined zucchini for the layers instead of pasta, but you’ll still get that same experience. And you’ll feel better after you eat it.”

And, Malaterre said, the Paleo diet leaves in many foods that other diets treat with disdain.

“I don’t like to focus on what I can’t eat,” he said. “I like to say: I can eat real butter. I can eat bacon. If I have a steak, I can eat the fattiest cut I want, because that’s where the nutrients are.”

Find the entire article by Jordan Fischer at currentinfishers.com <here>

Caveman Truck

Twitter: @cavemantruck

A new Indianapolis food truck. Please view the kickstarter page here:http://kck.st/I2GzwE #paleo #primal #foodtruck #indy



First Friday

$10 for Four Admissions to a Food-Truck Festival on May 4

In a Nutshell

More than 25 culinary masters sling pizza, Korean barbecue, tacos & cupcakes to live music by the 4onthefloor & DJ OhBeOne

Food trucks deliver meals on wheels, like a roller-skating server at a drive-in or a paperboy with a potato gun. Drive off hunger with this GrouponLive deal to the Leinenkugel Presents: First Friday Food Truck Festival in the Old National Centre parking lot. For $10, you get four general-admission tickets on Friday, May 4, from 5 p.m. to 9 p.m. (up to a $32 value, including all fees).

Kicking off the 2012 season of First Friday Food Truck Festivals, a fleet of more than two dozen munch-mobiles converges on Old National Centre’s parking lot for four hours of food, fun, and getting funky. Truck-slung cuisine currently includes the po’ boys and pudding of Chef Dan’s Southern Comfort, the exotic, locally made shell-stuffers of Tacos Without Borders, and, from Scout’s Treat Truck, Lisa Moyer’s scrumptious cupcakes made with a family recipe her great-great-great-aunt concocted in 1898 to pay homage to Teddy Roosevelt’s mustache. The list of participating trucks is continually updated, and more may join ranks before the event begins.

While bouncing between little bites of heaven, revelers try their hand at cornhole, sip brews from Leinenkugel and wine from Oliver Winery, soak up some of the bass-heavy rock and blues of the 4onthefloor, or cut loose to the dance music of DJ OhBeOne. Representing the Indianapolis Motor Speedway’s Snake Pit, the IMS street team will be in full force, showering a few lucky attendees with party passes, race-day tickets, and the taste of victory.

The Fine Print

  • Expires May 4, 2012
  • Limit 4 per person. Redeem starting 5/4 for tickets at the Old National Centre. Must show valid ID matching name on Groupon at the Old National Centre box office.Must provide first and last name at checkout, which will be provided to Old National Centre.Refundable only on day of purchase. Old National Centre is the issuer of tickets. Discount reflects Old National Centre current ticket prices-price may differ on day of the event.
  • See the rules that apply to all deals.

Purchase this GroupOn Deal <here>

In our quest to keep our readers up to date with the latest stories relating to the food truck industry has compiled a list of the stories that hit the wire this weekend from Washington DC, Indianapolis, Denver, Chicago and Tennessee.

OTW Logo

Jan 27

José Andrés Will Launch His First Food Truck in DC – Washington DC – Last week, José Andrés first revealed that he’s been keeping a secret food truck named Pepe right here in Washington and has been quietly running tests. At the time, it wasn’t quite clear what connection that truck had to the one he previously announced he was launching in Miami. But now, the Spanish chef confirms to Eater that not only is this truck a totally separate thing, but also that it will launch first — perhaps as soon as late-February, though the date is still to be determined.

The truck will be running only in the District proper and only at lunchtime. And, given its name and the chef behind it, Pepe is going to be rolling with a Spanish-influenced menu.

Find the entire article <here>

22 food trucks already feeding hungry football fans downtown – Indianapolis, IN – Twenty-two licensed food trucks took turns lining up along the northwest quad of Monument Circle downtown Friday morning to start serving hungry football fans on the go.

Find the entire article with video <here>

Jan 28

Food Trucks: New Trend Equals New Risk – Popping up in metro areas across the country, popular food trucks have triggered festivals, a reality show, even lawsuits.

Food truck operators have filed lawsuits in Georgia, New York and California protesting bans on mobile eateries, while brick and by mortar establishments have also sued, complaining of competition and reduced sales.

Despite the challenges of dealing with a new market and its potential risks, Chartis, along with Matthew Carlson, vice president of Risk Strategies Co., a national retail brokerage firm, recently developed a food truck program that includes insurance coverage for general liability, automobile, business interruption, crime, mobile equipment and food spoilage losses.

Find the entire article <here>

Centerplate Debuts Blue Bear Burgers BBQ Truck at SIA Snow Show – Denver, CO – Most of Denver’s food trucks have gone into hibernation this winter, but the Blue Bear Burgers and BBQ truck is out and about, making its debut appearance in the shadow of its 40-foot-tall inspiration, just outside the SIA Snow Show at the Colorado Convention Center. Centerplate, the largest hospitality partner to North America’s premier sports stadiums, convention centers, and entertainment venues, is using an array of locally sourced ingredients for the Blue Bear Truck.

Find the entire article <here>

Jan 29

Food truck pop-ups slinging chicken and waffles, tamales and wine – Chicago, IL – Pop-up dinners have become a great way for many of Chicago’s food trucks to elevate their business and show off the chops that led many mobile purveyors into a career as a street food vendor. This winter, a few of these trucks have partnered with bars, whiskey distilleries, and even wine shops, bringing together food with sponsored drink pairings. Even though the weather is frigid, making outdoor dining obsolete, Chicagoans can still experience the best of Chicago’s street food with these upcoming pop-up food truck events.

Find the entire article <here>

Urban food truck to test-drive market – Williamson County, TN – The Grilled Cheeserie, a hit concept among Nashville’s growing fleet of food trucks, is planning to carry its mobile comfort food concept south.

The Grilled Cheeserie plans to serve lunch in Williamson County no later than March, announcing its location through social media.

Crystal De Luna Bogan, owner of the Grilled Cheeserie, said the amount of requests to come to the area, along with the number of Williamson County residents who have gone to Nashville to buy lunch on the weekends, prompted the decision to begin serving the county.

Find the entire article <here>

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