Tags Posts tagged with "Indiegogo"


SAN ANTONIO, TX – How many times have you wanted to go to a Farmer’s market only to miss the short window of time they are actually open? Even worse, what if the one good farmer’s market in town is 30 miles away and only open for 3 hours a week? Truckin’ Tomato aims to solve both of those problems by taking the farmer’s market directly to the customers.

Truckin Tomato San Antonio

They will sell locally grown produce, food products, and merchandise on a trailer transformed into a mobile market that is parked on the campuses of businesses, large parks, apartment complexes and special events in San Antonio and the surrounding area. their aim is to bring the highest quality farmer’s market selections to the places people already congregate.

Additionally, the profits generated will help provide meals and supportive services for families experiencing food insecurity in San Antonio. To make this dream a reality they need help raising money to outfit the trailer! The total amount to outfit the trailer is 40K, but an earlier campaign that they cut short to run this one quickly raised $8000!

What Your Donation Helps

They have already purchased the 28 ft. cargo trailer.  Via in San Antonio has donated a propane powered tow truck to pull it.  Now they need to raise the remaining $32,000 to turn it into a mobile farmers market!   The funds raised will allow them to outfit the trailer with the following details:

  • Install refrigerated display case for perishable foods
  • Install 3 sink compartment and juice bar
  • Shelving needed to display produce
  • air conditioning unit
  • refrigerator for prepared meals, meat and dairy for sale
  • lighting on inside and outside of trailer
  • wrap the trailer with custom Truckin Tomato graphics
  • shade awning
  • Generator to power the mobile market

As of the release of this article Truckin’ Tomato has received $2,850 of the $32,000 they need.

To donate to this great cause, check out the whole campaign at Indiegogo <here>

Healthy Food Truck InitiativePHILADELPHIA, PA – Healthy is probably not the first word that comes to mind when you mosey up to a food truck for a meal.

But Robert Hsu wants to change that.

“People don’t seem to realize that food trucks do offer healthy food,” he said.

The Penn biology and business student, along with fellow students Mitch Gissinger and Jessica Chen, have launched the Healthy Food Truck Initiative.

The program is designed to promote good-for-you eats at the sidewalk lunch spots and help reverse the obesity epidemic in the city. Currently, about 900,000 of Philadelphia’s 1.5 million residents are either overweight or obese, according to the Philadelphia Department of Public Health.

Hsu came up with the idea after conducting a survey about food truck eating habits at the University of Pennsylvania. He says a number of people responded, saying that they avoided eating from food trucks because they perceived them as “unhealthy.”

“I thought that was so interesting because there are food trucks out there that do, sort of, healthy food and people just don’t know about them,” Hsu said.

Working with vendors in University City, Hsu says the initiative will help food trucks purchase healthier drinks like water and juice. They’ll also advertise healthy menu items at the participating trucks and push for the posting of nutritional information on menus.

“A lot of people have said to make food trucks healthier, they want calorie counts or ingredient lists and stuff like that,” he said.

Three trucks have already expressed interest in partnering with Hsu and are eager to alter any negative notions about their street-side fare.

Find the entire article by Vince Lattanzio at nbcphiladelphia.com <here>

What is their plan with the initiative? 

Our goals and ideas can be broken down into two categories: promotion and product.

  • Promotion:
    • Helping make nutritional information available at the point-of-purchase
    • Identifying healthier meals that can be promoted to the public through signs, banners, posters, flyers, etc.
    • Creating a pamphlet compiling healthier food truck options that can be distributed
    • Organizing an event on campus where food trucks showcase healthy options
  • Product:
    • Modifying meals, beverages, and snacks to be healthier without sacrificing taste or increasing cost

Through these initiatives, we hope to create a healthier food truck environment for customers by achieving the following goals:

  • Enable customers to make healthier decisions with nutritional information
  • Encourage customers to buy healthier meals offered by food trucks
  • Improve the perception of food trucks’ healthfulness
  • Improve the awareness of healthier options at food trucks to existing and potential customers

How will the money be spent?

Food trucks typically do not have a marketing budget, and with funds, we will be able to work with food trucks to create a healthier food environment for consumers.  With our first phase of crowdfunding, we will aim to start work with three to four food trucks.  A list of potential expenditures is listed as follows:

  • New menus with nutritional information (such as calories, calories from fat, grams of fat, milligrams of sodium, grams of carbohydrates, and grams of protein)
  • Banners, posters, and signs to advertise healthier meals at food trucks
  • Printing pamphlets with healthier meals from various food trucks for distribution on college campuses
  • Supplies for an event to showcase healthy food from food trucks
  • Consulting dietitians to provide advice on altering recipes
  • Merchandise for the initiative, such as t-shirts, stickers, pens, etc.

If you would like to get all of the information on the initiative and/or donate, you can find it on Indiegogo <here>

ndiegogo food truck project

OTO is a big food truck toy for kids, made out of cardboard and printed with lush, super detailed illustrations. Måns Swanberg (the project lead) has been drawing and prototyping this idea for a couple of years, and now it’s at the point where it’s production ready. First one out the door is an ice cream truck. They have a massive list of other trucks they want to make down the line – tacos, noodles, BBQ, churros, hot dogs, hot rods, lemonade, the list goes on and on.

When assembled, the truck measures 40 x 36 x 24 inches.

This campaign will only receive funds if at least $15,000 is raised by Mon 17 Jun 11:59PM PT, it is currently just over $4,000 with just 7 days remaining.


If you would like to help with the project, you can back it at Indiegogo <here>

food truck crowdfunding

Once an unknown financing option for entrepreneurs, crowdfunding has quickly evolved into a fast, effective way to raise cash for just about any mobile food industry project. Crowdfunding’s growing popularity is good news for creative culinary types who typically don’t have access to large bank loans or angel investments.

From initial start costs to fleet expansion to new equipment purchases, crowdfunding can cover the whole gamut of various projects food truck vendors need assistance in financing. The great thing is that this funding is likely to keep soaring, as the crowdfunding economy grows from $1.5 billion in 2011 to an estimated $3 billion this year.

Four Things to Do Before Launching Your Campaign

If you want people to give, you’ve got to drum up excitement. Here are four strategies for building momentum even before launching your food truck campaign:

Build your social network. Fundraising season is not the time to be a wallflower. Plan to let anyone who has ever supported your creative endeavors know you’re looking for backers. Don’t have much of a network in the first place? Then build one.

Make a great video. Thanks to the built-in video recording features on smartphones, a good video doesn’t have to cost a dime.

Plan perks people want. If you’re raising money for a food truck or other mobile food business, it makes sense to plan on sending coupons for free food or merchandise as thank yous.

Create multiple entry points. Not everyone has $50 to spare, no matter how great your food truck project sounds. So make sure to have lower pledge levels (starting as low as a dollar) to encourage people to participate in and create momentum for your campaign. Likewise, come up with a few over-the-top perks to reward your biggest backers.

How to Pick the Right Crowdfunding Site

The crowdfunding site Kickstarter has gotten so much publicity lately that you might think it’s your only option. But there are literally hundreds of other sites from which to choose. Here are some of the best, along with their key differentiators:

Kickstarter: With more than $350 million raised for projects since 2009, Kickstarter is the best-known crowdfunding platform, but it also takes the largest cut: a 5% flat fee, plus 3% to 5% for payment processing via Amazon. That means you typically pocket just 90% of pledges. And Kickstarter’s rules dictate that if you don’t reach your goal—even if you raise $9,500 out of the $10,000 you’re seeking—you get nothing. Despite these issues, Kickstarter has a reputation for helping people raise more money than any other site.

Indiegogo: The main reason people choose Indiegogo is that, unlike Kickstarter, it lets you keep all the cash you raise even if you don’t meet your goal. Such largesse doesn’t come free: Indiegogo keeps 9% of funds raised under this “flexible” funding plan, plus a 2% to 3% payment-processing fee. Otherwise you pay a 4% flat fee for Kickstarter-style “fixed funding,” plus the 2% to 3% fee. Indiegogo isn’t just some lame also ran, either. And unlike Kickstarter, Indiegogo allows charity and cause-oriented projects.

Others: Crowdsourcing.org keeps an updated directory of hundreds of crowdfunding sites, if you want to search on your own.

Get Real About Your Overall Costs

The biggest mistake novice crowdfunders make isn’t asking for too much money; it’s not making a realistic estimate of how much money they will need to cover their expenses.

Say, for example, that you know it will cost $15,000 to purchase your truck. Subtract fees (of about 10%, including payment processing), the cost of shipping out gifts to your backers, and taxes, and you might net only half of your total funds raised. In other words, you should ask for at least a third more than the total amount you think your food truck project will cost.

Many crowdfunders don’t realize until after their campaign is over that they underestimated their costs.

If you feel uncomfortable asking for the full amount up front, once you reach a lower goal, you can announce a stretch goal and send updates to your backers explaining how you’d use any extra funding.

How to Drive Thru the Mid-Campaign Deadzone

It happens to even the most successful food truck campaigns: After a swift start and a flurry of pledges from your inner circle of friends and family, donations start tapering off in the second or third week.

Here’s how to turn things around:

Don’t let your food truck campaign drag on too long. A month is the typical sweet spot for most crowdfunding campaigns. Any longer and people will put it on the back burner, then forget to donate. Any shorter and your project can seem rushed and disorganized. It’s also best to end your campaign on a weekday evening so you can give the final push when people are probably bored at home and surfing the web anyway.

Stagger your updates. Assume that donations will taper off in the second week of your campaign—and be ready to re-energize it by sending out an update on funds raised or newly added prizes.

Maintain separate email lists. You may want your first email at the start of the campaign to go only to close friends and family, the second to professional colleagues, and the third to everyone else. Casual acquaintances are more likely to be motivated by seeing that the campaign already looks like a winner. And be careful not to annoy people who already funded you with numerous follow-on solicitations.

Don’t freak out.  The mid-campaign slump is normal, not an early indicator that your project is doomed. Avoid the urge to add perks you can’t really afford or to start emailing people on a daily basis.

How to Satisfy Your Funders

Nobody likes dealing with a flake, especially when that flake has your money. So if you ever hope to get your funders behind another project, you need to assure them that you’re on the ball, making progress, and will have something to show for their faith.

Finish early. Looking for a great way to make your backers really happy? Beat expectations.

Communicate. It’s not always possible to finish early, of course. If you’re running late, like three-quarters of all crowdfunding campaigns, let your backers know.


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