Tags Posts tagged with "Kickstarter"


MORRISTOWN, TN – Mobile Cuisine’s Rookie Food Truck of the Year; Crazy Good Burgers will be out of commission, for some time, after it caught fire last Friday morning.


crazy-good-bugers fire
Image from citizentribune.com

The popular Morristown food truck was at the West Andrew Johnson Highway and Walters Drive intersection when an area around the grill burst into the flames. After unsuccessful attempts to douse the fire themselves, the Morristown Fire Department quickly descended upon the scene and managed to get the fire out in close to 15 minutes. No one was injured in the blaze.

The owners say they hope to be up and running again as soon as possible, but are asking for a little help in the rebuilding of their food truck’s kitchen.

They have started a project on Kickstarter.com to gather the $8,000 needed to rebuild their truck. You can watch their Kickstarter Video below.

This project will only be funded if at least $8,000 is pledged by Wednesday May 29, 11:03am EDT.

To find all of the details to this project follow this link to Kickstater.

food truck crowdfunding

Once an unknown financing option for entrepreneurs, crowdfunding has quickly evolved into a fast, effective way to raise cash for just about any mobile food industry project. Crowdfunding’s growing popularity is good news for creative culinary types who typically don’t have access to large bank loans or angel investments.

From initial start costs to fleet expansion to new equipment purchases, crowdfunding can cover the whole gamut of various projects food truck vendors need assistance in financing. The great thing is that this funding is likely to keep soaring, as the crowdfunding economy grows from $1.5 billion in 2011 to an estimated $3 billion this year.

Four Things to Do Before Launching Your Campaign

If you want people to give, you’ve got to drum up excitement. Here are four strategies for building momentum even before launching your food truck campaign:

Build your social network. Fundraising season is not the time to be a wallflower. Plan to let anyone who has ever supported your creative endeavors know you’re looking for backers. Don’t have much of a network in the first place? Then build one.

Make a great video. Thanks to the built-in video recording features on smartphones, a good video doesn’t have to cost a dime.

Plan perks people want. If you’re raising money for a food truck or other mobile food business, it makes sense to plan on sending coupons for free food or merchandise as thank yous.

Create multiple entry points. Not everyone has $50 to spare, no matter how great your food truck project sounds. So make sure to have lower pledge levels (starting as low as a dollar) to encourage people to participate in and create momentum for your campaign. Likewise, come up with a few over-the-top perks to reward your biggest backers.

How to Pick the Right Crowdfunding Site

The crowdfunding site Kickstarter has gotten so much publicity lately that you might think it’s your only option. But there are literally hundreds of other sites from which to choose. Here are some of the best, along with their key differentiators:

Kickstarter: With more than $350 million raised for projects since 2009, Kickstarter is the best-known crowdfunding platform, but it also takes the largest cut: a 5% flat fee, plus 3% to 5% for payment processing via Amazon. That means you typically pocket just 90% of pledges. And Kickstarter’s rules dictate that if you don’t reach your goal—even if you raise $9,500 out of the $10,000 you’re seeking—you get nothing. Despite these issues, Kickstarter has a reputation for helping people raise more money than any other site.

Indiegogo: The main reason people choose Indiegogo is that, unlike Kickstarter, it lets you keep all the cash you raise even if you don’t meet your goal. Such largesse doesn’t come free: Indiegogo keeps 9% of funds raised under this “flexible” funding plan, plus a 2% to 3% payment-processing fee. Otherwise you pay a 4% flat fee for Kickstarter-style “fixed funding,” plus the 2% to 3% fee. Indiegogo isn’t just some lame also ran, either. And unlike Kickstarter, Indiegogo allows charity and cause-oriented projects.

Others: Crowdsourcing.org keeps an updated directory of hundreds of crowdfunding sites, if you want to search on your own.

Get Real About Your Overall Costs

The biggest mistake novice crowdfunders make isn’t asking for too much money; it’s not making a realistic estimate of how much money they will need to cover their expenses.

Say, for example, that you know it will cost $15,000 to purchase your truck. Subtract fees (of about 10%, including payment processing), the cost of shipping out gifts to your backers, and taxes, and you might net only half of your total funds raised. In other words, you should ask for at least a third more than the total amount you think your food truck project will cost.

Many crowdfunders don’t realize until after their campaign is over that they underestimated their costs.

If you feel uncomfortable asking for the full amount up front, once you reach a lower goal, you can announce a stretch goal and send updates to your backers explaining how you’d use any extra funding.

How to Drive Thru the Mid-Campaign Deadzone

It happens to even the most successful food truck campaigns: After a swift start and a flurry of pledges from your inner circle of friends and family, donations start tapering off in the second or third week.

Here’s how to turn things around:

Don’t let your food truck campaign drag on too long. A month is the typical sweet spot for most crowdfunding campaigns. Any longer and people will put it on the back burner, then forget to donate. Any shorter and your project can seem rushed and disorganized. It’s also best to end your campaign on a weekday evening so you can give the final push when people are probably bored at home and surfing the web anyway.

Stagger your updates. Assume that donations will taper off in the second week of your campaign—and be ready to re-energize it by sending out an update on funds raised or newly added prizes.

Maintain separate email lists. You may want your first email at the start of the campaign to go only to close friends and family, the second to professional colleagues, and the third to everyone else. Casual acquaintances are more likely to be motivated by seeing that the campaign already looks like a winner. And be careful not to annoy people who already funded you with numerous follow-on solicitations.

Don’t freak out.  The mid-campaign slump is normal, not an early indicator that your project is doomed. Avoid the urge to add perks you can’t really afford or to start emailing people on a daily basis.

How to Satisfy Your Funders

Nobody likes dealing with a flake, especially when that flake has your money. So if you ever hope to get your funders behind another project, you need to assure them that you’re on the ball, making progress, and will have something to show for their faith.

Finish early. Looking for a great way to make your backers really happy? Beat expectations.

Communicate. It’s not always possible to finish early, of course. If you’re running late, like three-quarters of all crowdfunding campaigns, let your backers know.


Kickstarting our Futures!

So we’ve launched! Not like Felix Baumgartner, the man who leapt from 23 miles above our local Land of Enchantment, but in our own fresh, new way.  The uncharted free fall Slurp gives to us today delivers a sweet, rejuvenating high—an exhilarating little hum that keeps us buzzing as we leap into an uncertain outcome. We’ve set our soup ladles aside for the time being and catapulted our creativity energies into cyberspace with a Kickstarter campaign at: http://www.kickstarter.com/projects/slurpsantafe/pop-a-book-celebrating-creative-airstream-entrepre

Rebecca Withers Chastenet

Our project–a beautiful art/food/design book–launches today, (Oct. 17th) and continues for 30 days, and we want to share it with you—friends, family, dedicated customers, blog followers, friends of friends, Airstream enthusiasts, and the amazing network of like-minded mobile Airstream entrepreneurs out there we hope to celebrate.

We chose Kickstarter because we love it! Kickstarter fits with what we’re all about—about celebrating creativity and developing momentum and action through the building of community. As most of you know, Kickstarter works when folks come together to support each other’s endeavors. If we can create a buzz and inspire others with our project, it will translate into the funding we need to make our dream a reality. If we don’t reach out enough and share our enthusiasm; or, if our vision somehow doesn’t translate, then we won’t get the funds we need, and our project will have to remain on hold.

Oddly enough, we walked into the Slurp Airstream yesterday to discover that we’d been burglarized. It’s always a little gut-wrenching when you feel that violation—when a place or a thing that’s meaningful to you gets so blatantly disregarded by another.  There’s that moment where you stand, stunned, understanding what’s happened and just how helpless you are to change it. It will all be ok, of course. We have insurance, and maybe somebody has whatever it is he or she needs after hawking our stuff in desperation. But, as I moved around the spilled spice trails and upturned appliances left behind, I looked up at Carlos, who wore that look of disbelief and strange sadness that comes with the realization you’ve been robbed. He mumbled something about the trailer having been “abandoned” (read Ch…ch…ch…changes! in the archives)

In response, I pointed to the wording on an empty flour sack we have propped up in the corner. It reads “Promesa”—promise—and I reminded him that we weren’t “abandoning” Slurp, but keeping our pledge to “take it to the next level” for each of us in our creative lives. Then, all kinds of old blog entries came flooding to mind. There’s the one about author Molly Wizenberg’s quote, saying food is never “just food, but a way of getting at who we are, who we have been, and who we want to be.” Yep! Or, the one about “abandon,” in which I comment that a “Slurp” is a “sound full of life—a noisy sucking it all in.” Uh huh! Or, the entry that concludes with a “recipe” for our future that says “from the chaos comes the great chance to exercise wild creativity” and how I hope that we can “make it translate.” Get on over to Kickstarter, please, as soon as you finish reading this, if our creative vision DOES translate! Finally, there’s the one paraphrasing Steve Jobs’ comment on not being able to connect the dots forward and needing to “trust in something… why not paella?” (This one gets lots of play in our Kickstarter campaign, especially in the rewards we have in store for you.)

But maybe the old blog post that rings the most true of all the blog posts here, especially as we face an uncertain, but oh-so-hopeful and EXCITING future is the life maxim translated in the eulogy we wrote for Cliff, a late customer whose face shone in our window every Monday and most Tuesdays, the last year of his life. He’d order his 16-ounce bowl of Green Chile Stew and shout without fail, “…and put some chicken in it!” I promised him in that posthumous blog that we would! We’d “put some chicken in it,” I insisted, saying that “when ladling up soup and LIFE, we’d always opt for the meatiest serving.”

So here we go! A new creative project we can really sink our teeth into. Check it out at:

Follow Rebecca on Twitter: @SLURPSantaFe




We were recently made aware of two separate food truck projects on Kickstarter we wanted to share.

Haute Sausage – Chicago, IL

Find the kickstarter project page <here> 

The Haute Sausage Food truck needs $50K to be one of the first kitchen on wheels food trucks in Chicago.

Dear fans of Chicago food trucks.  We are the thickest, meatiest juiciest food truck in the city.  With the new law that passed we are looking to invest in a seriously functional kitchen on wheels…. and these babies cost money.  We can pick one up for about $50K.  With your help we can make this happen sooner rather than later.  Your donation gets you membership in the Haute Club – which means we will reward you with our sausage.  Effectively we will finance this purchase with pre-purchased sausages by our fans.

At the time of this post the project has had $290 in donations made toward their $50,000 goal.

The deadline for this project is: August 31, 2012

To donate, find the kickstarter project page <here>

Haute Sausage

Twitter: @hautesausage

Chicago’s Afro-Midwestern sausage wagon. An @therichlevyProduction.

Chicago IL · http://www.hautesausage.com 

Two Blokes and a Bus – Bloomington, IL

Find the kickstarter project page <here>

Repurposing a 1958 double decker bus into a food truck. Serving a globally inspired, local, seasonal menu.


Bloomington has the greatest number of restaurants per capita in the United States. That may sound like an Epicurean’s dream – but only until you take a good look at the topography of our little burg. Overrun by the bland and featureless figures, Bloomington is a study in gastronomic conformity.  For the growing segment of the population that craves artisanal, organic and, most importantly, sustainable, local fare – the options are woefully few.

That’s where we hope to come in. We’d like to offer EVERYONE the choice of wholesome, well-prepared food that will delight the taste buds and spark the imagination without breaking the bank.  By drawing from our rich agricultural roots and contracting with local producers whenever possible, we’ll provide good food at a low cost, democratizing access to quality fare and hopefully catalyzing a change in taste along the way.

Street food has been a vibrant aspect of culture throughout history. In countries around the world, people from all walks of life are fueled by tasty, inexpensive bites from market stalls, carts and roadside stands

Your support will assist these much needed purchases:

  • Exhaust Hood
  • Flattop griddle
  • Fryer
  • Refrigeration for bus and commissary
  • Generator
  • Freezer
  • 3 basin sink
  • Water tanks and pump

At the time of this post the project has had $10,705 in donations made toward their $15,000 goal.

The deadline for this project is: August 23, 2012

To donate, find the kickstarter project page <here>

Two Blokes and a Bus

Twitter: @twoblokesbus

An English double decker bus (Victoria) serving globally inspired street food in Bloomington-Normal.

Bloomington-Normal, IL · http://twoblokesandabus.com


Louisville Grind

LOUISVILLE, KY – Grind, a gourmet burger truck to operate in Louisville, Kentucky has plans to open late Spring/early summer this year by Louisville residents Jesse and Liz Huot.  With a focus on local ingredients including a custom blend of local grass-fed beef.

Bison, lamb and tuna will be available as well as vegetarian options.

The truck is currently fundraising on the popular site, Kickstarter to complete the outfitting of the truck.

Kickstarter offers donations in the form of a pledge which results in donors receiving gifts or incentives for their contribution.  Grind is currently offering rewards in the forms of food vouchers, t-shirts, tickets to their grand opening event and if someone feels especially generous, a catered cook-out for the contributor and 10 guests.  Grind is asking for $5500 total March 1, 2012 to reach this goal or under Kickstarter regulations, they get nothing and all donations are returned.  As of January 18, 2012 Grind was $1400 towards their goal.

The money will go to get the truck up to code for city plumbing requirements, permits and some equipment.  You can find the link to their Kickstarter donation page by visiting their Facebook www.facebook.com/louisville grind.






Jesse Huot


For the last two years Miss Vegan, founded by Meghan, has brought delicious vegan food to people at local farmers markets and on ETSY where the goods get rave reviews. Now, Meghan along with her partner Tom, are looking to expand into the food truck business, but they need some help.

Miss Vegan is ready to move from its online dessert store to the next level. Miss Vegan is becoming a mobile food truck! The menu will be filled with healthier alternatives to diner style foods and desserts. The truck will be supportive of local farmers, the environment, a healthier way of living, and of course the lives of animals. Miss Vegan believes that food is more than just a belly filler. Food is a way to bring a community together and put smiles on people’s faces.

With the help of kickstarter.com, Miss Vegan is aiming to raise $14,000 to go towards buying the food truck, cash register and initial inventory. At this point, they have been able to raise $4,300. You can visit their kickstarter page and make a donation. Depending on the amount of your donation, in return you may receive some baked goods, Miss Vegan pins or tee shirts, or if you are local to Providence, RI, you can even score yourself a hug.

$1 OR MORE – A hug when you visit the Miss Vegan truck and everlasting thankfulness.

$5 OR MORE – Above and an awesome Miss Vegan pin.

$10 OR MORE – Above and an invite to the VIP only Miss Vegan launch party. Come hangout with us!

$25 OR MORE – Above and a voucher for a tasty cupcake!!!!!! Also, an awesome one of a kind picture drawn by us!

$50 OR MORE – Above and a dozen yummy cupcakes. You choose the flavor! Can be shipped or delivered.

$75 OR MORE – Above, a Free Meal Voucher and a Miss Vegan t-shirt! How cool?!?!?!

$100 OR MORE – Above and an awesome Miss Vegan goodie basket, filled with all kind of surprises.

$250 OR MORE – Above and a cupcake designed and named after you. Also, your pic posted on our website.

$375 OR MORE – Above and 2 dozens cupcakes for YOU and 2 dozens cupcakes DONATED to the food bank or an animal shelter. ( we can make doggie safe treats too) Woohoo! Go you and go them!

$500 OR MORE – Above and a custom Miss Vegan apron! One of a kind! Look sharp in the kitchen (pun intended again)

$1,000 OR MORE – Above and a catered party for up to 25 people! Restricted to RI residents.

Along with tasty baked goods, when Miss Vegan gets her food truck she will be serving up veganized diner classics such as mozzarella sticks, steak and cheese sandwiches and chicken parmesan. Miss Vegan has been working long and hard to come up with tasty recipes that can be offered at affordable prices. We’ve thrown some spins on the classics, like Steak and cheese sandwiches and clam cakes and chowda. We plan to have a regular menu and a daily specials menu.

So if you have the means, please donate to help out some members of the vegan community and get some delicious vegan food out on the streets of Providence. If you can’t donate you can always help by telling everyone you know about Miss Vegan.



Mobile Cuisine Magazine is proud to announce that Stanley Chase III has made his Kickstarter project goal of $12,000 in donations. With 8 days to spare, the goal of was surpassed with a final donation to take his project to $12,001.

In meeting this goal, Stanley will now be able to continue towards his dream of starting Louisville’s first Vegan Food Truck.

Stanley’s next steps include:

  • Buying the truck
  • Painting the truck
  • Vendors/health permits
  • Necessary licenses
  • Food start up

The truck has a planned opening date sometime in early spring of 2011. When this time gets closer, MCM will provide status updates on this project.

We at MCM send Stanley our best, and hope for his continued success along the path to opening up his mobile vegan kitchen on wheels.

The Morels Food Truck can be followed at Twitter, or their website.

We have found another individual (Ryan Afromsky)who is using Kickstarter to assist them in starting up a new mobile food venture. This project comes to you from Los Angeles, CA.

About this project:

In May 2007, grilled cheese sandwiches in Los Angeles were taken to a new level with the inception of meltDOWN etc. This quick-serve concept restaurant opened its doors to the public in Culver City, California, to lines of fans every day of the week. meltDOWN etc., the original grilled cheese concept, was created by myslef, Ryan Afromsky, with numerous types of grilled cheese sandwiches, including homemade soups and even dessert sandwiches.

meltDOWN etc., the home of the ultimate grilled cheese sandwich, opened to much fanfare and quickly became a hit in the community and word of this one-of-a-kind establishment created fans throughout all of Los Angeles County. meltDOWN etc. has been featured in a number of local and national print magazines and newspapers, and radio stations, and local and national television shows. Plans of opening more locations quickly sprung up and the future of meltDOWN etc. was looking good for this newly created concept.

Fast forward to March of 2009, less than two years later, when meltDOWN etc. was forced to close its doors amidst what was referred to as the “perfect storm.” With the local and national economy in a state of turmoil, a lingering hangover from the writer’s strike, a lease coming to an end with a landlord who wanted gauge the business with increasing rental and overhead costs, along with a refurbished city (Culver City) that grew so quickly, it decided to raise all fees and taxes to exorbitant levels. As a result of this unforeseen closure, the friendly staff and loyal customers felt terrible and wanted to know if and when meltDOWN etc. would ever return.

You can find the entire project description <here>

You can find Ryan’s website www.meltdownetc.com and check out his Facebook and Twitter pages for updates and info (www.facebook.com/meltdownetc and @meltdownetc)

Mobile Cuisine Magazine will be following closely to Ryan’s project and will provide updates when we get them.

NCR Silver

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