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Klout

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As a food truck owner, you tweet, you post, you share, you comment and you like, but how much influence does your truck really have online? If you’re one of the 400 million social media users with a Klout score, that question shouldn’t be hard to answer.

klout

Klout is a San Francisco-based company founded in 2009 that assesses online influence by using data from Twitter, Facebook, Google+, Instagram and several other social media platforms. Each user is assigned a Klout score between one and 100. The higher your score, the more influence you’re believed to have within those networks.

While Klout has steadily gained in popularity over the past several years, there are many who still question how they compile their data. Detractors say the site’s scores (which are based on complicated, well-guarded algorithms) are arbitrary and that, in the grand scheme of social media, Klout shouldn’t count for much at all.

Others including us at Mobile Cuisine disagree. It is an important tool because almost all food truck owners market their mobile business through online networks. Klout provides a good way to quantify the amount of influence you have online.

You may still be hesitant to use Klout since most food truck marketing is targeting hyper-local markets, but in our opinion, it can’t hurt to have a tool that gives you an idea about how your online marketing is fairing.

If you are new to Klout, here are ABCs to to help improving your score:

A: Always be engaging 

Always be engaging means to engage specifically with people on a personal basis. A great place to do this is in online communities — Facebook and LinkedIn groups, Google+ Communities and Twitter chats. Consumers want a real human being to connect with them and engage with them. Social media marketing works best when you have real people connecting with real people.

B: Be consistent

It is imperative to be consistent. If you make a tweet once every six months, you’re not going to be very effective on Twitter. Similar to real life, out of sight equals out of mind. You want to show up consistently with a planned strategy for connecting and engaging with your customers.

C: Connect

Connect means that you relate to others by first listening to their needs, then responding specifically with genuine help and care. Connect also means that it’s very important to connect all of your networks to Klout. You can do this at the Klout.com website. When you add other networks to their Twitter account at Klout.com, you can see a definite increase in you Klout Score.

[Also see: Top 10 Most Influential Food Trucks: 2013]

Food truck owners typically have limited resources. This forces you to focus your limited marketing and advertising budget where it will get the most value. Targeting highly influential people makes a lot of sense. Using a tool like Klout can help food truck owners to gain a competitive advantage in their market by gaining an understanding of prospective customers.

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The mobile food truck industry is nearing its 6th year of monumental growth. Once referred to as roach coaches, mobile food has made a strong comeback to become the fastest growing trend in the food service industry. Broadcasting their whereabouts on Twitter and other social media networks has replaced the need of a culinary entrepreneur to maintain a brick and mortar store front. Aside from the assistance of social media, it’s their unique options like; Korean Tacos, shredded BBQ Pork on a Waffle, Creme Brulee, and Kobe Beef Sliders, that has been the key to success for these mobile food businesses.

Klout is a San Francisco based company that provides social media analytics that measures a user’s influence across their social network. The analysis is done on data collected from sites such as Twitter, Facebook and Linked In and measures the size of a person’s network, the content created, and how other people interact with that content. Just as we have since 2010, Mobile Cuisine has kept an eye on this tracking and investigated the Klout statistics to see which food truck would be the most influential in 2013.

Once again in first place, just as they have the last 3 years, is The Big Gay Ice Cream truck from New York City. Serving soft serve ice cream with a twist, like their ‘Salty Pimp’ which is vanilla ice cream or Dulce de Leche, sea salt, dipped in chocolate.

You may note that just as we found after analyzing thousands of the nation’s trucks through Klout, NYC (taking the top 3 spots) and Los Angeles have once again dominated this list, with a few outside entrants from Atlanta, Indianapolis, and Las Vegas.

Here are the Nation’s Top 10 Most Influential Food Trucks for 2013:

#1 Big Gay Ice Cream – NYC (KLOUT Score: 80)

big-gay-ice-cream-truck

#2 Wafels & Dinges – NYC (74)

#3 Coolhaus – NYC, LA, Miami and Austin (73)

#4 Fukuburger Truck – Las Vegas (70)

#5 Roxy’s Grilled Cheese – Boston (69)

#6 The Cinnamon Snail – NYC (68)
#7 King of Pops – Atlanta (67)
#7 Kogi BBQ – Los Angeles (67)
#9 The Grilled Cheese Truck – Los Angeles (65)
#10 Grill em All – Los Angeles (63)
#10 The Scratch Truck – Indianapolis (63)

Honorable Mention: Grilled Cheeserie – Nashville (62), Kickass Cupcakes – Boston (62), Jogasaki Burrito – Los Angeles (61), Bridgeport Pasty – Chicago (60), Wow Bao – Chicago (60)

Please note that Klout updates their scores daily, so these results will change throughout the year. We arrived at our list based on the Klout scores from 12/04/2013.

Edit: We neglected to include Roxy’s Grilled Cheese from the list, we would like to extend our deepest regrets for this error.

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The mobile food truck industry is nearing its 5th year of monumental growth. Once referred to as roach coaches, mobile food has made a strong comeback to become the fastest growing trend in the restaurant industry. Broadcasting their whereabouts on Twitter and other social media networks has replaced the need of a culinary entrepreneur to maintain a brick and mortar store front. Aside from the assistance of social media, it’s their unique options like; Korean Tacos, shredded BBQ Pork on a Waffle, Creme Brulee, and Kobe Beef Sliders, that has been the key to success for these mobile food businesses.

Klout is a San Francisco based company that provides social media analytics that measures a user’s influence across their social network. The analysis is done on data collected from sites such as Twitter, Facebook and Linked In and measures the size of a person’s network, the content created, and how other people interact with that content. Just as we have the last couple of years Mobile Cuisine has kept an eye on this tracking and investigated the Klout statistics to see which food truck would be the most influential in 2012.

Once again in first place, just as they have the last 2 years, is The Big Gay Ice Cream truck from New York City. Serving soft serve ice cream with a twist, like their ‘Salty Pimp’ which is vanilla ice cream or Dulce de Leche, sea salt, dipped in chocolate.

You may note that just as we found after analyzing thousands of the nation’s trucks through Klout, LA and NYC have once again dominated this list, with a few outside entrants from Atlanta, Boston, Las Vegas and Indianapolis.

Here are the Nation’s top 10 Most Influential Food Trucks for 2012:

#1 Big Gay Ice Cream – NYC (KLOUT Score: 72)

big-gay-ice-cream-truck

#2 Fukuburger Truck – Las Vegas (70)

fukuburger

#3 The Cinnamon Snail – NYC (68)

Cinnamon_Snail

#4 King of Pops – Atlanta (67)
#5 Coolhaus – NYC, LA, Miami and Austin (66)
#6 The Grilled Cheese Truck – Los Angeles (65)
#6 Jogasaki Burrito – Los Angeles (65)
#6 Wafels & Dinges – NYC (65)
#7 Kickass Cupcakes – Boston (63)
#7 Korilla BBQ – NYC (63)
#7 Staff Meal Truck – Boston (63)
#7 West Coast Tacos – Indianapolis (63)

Honorable Mention: The Grilled Cheeserie – Nashville (62), Grill em All – Los Angeles (62), Wow! Food Truck – Atlanta (62), Andrae’s Kitchen – Walla Walla (61), Streetza Pizza – Milwaukee (61) and The Scratch Truck – Indianapolis (61)

Please note that Klout updates their scores daily, so these results will change throughout the year. We arrived at our list based on the Klout scores from 11/28/2012.

 

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The gourmet food truck industry is steadily growing across the country and even the world. Once referred to as roach coaches, within the last 4 years mobile food has made a strong comeback to become the fastest growing trend in the restaurant industry. Broadcasting their whereabouts on Twitter and other networks has replaced the need maintain a brick and mortar business.

cinnamon snail

These trucks cover the full gamut of cuisines available including vegetarian and vegan delicacies. This year Mobile Cuisine Magazine has tracked and investigated the Klout statistics to see which vegan food truck is the most influential for 2012.

Klout is a San Francisco based company that provides social media analytics that measures a user’s influence across their social network. The analysis is done on data collected from sites such as Twitter, Facebook and Linked In and measures the size of a person’s network, the content created, and how other people interact with that content.

Coming in first this year, is The Cinnamon Snail truck from Red Bank and Hoboken, NJ and New York City. Coming in second is a truck from the Orange Country, CA, The Seabirds Truck. In third, a tie between two trucks, The Clover Food Truck from Cambridge, MA and LIBA Falafel from San Francisco.

Here are the Nation’s Top 10 Vegan Food Truck Influencers for 2012:

1) The Cinnamon Snail (Klout score: 54)

Twitter: @VeganLunchTruck

The Cinnamon Snail is the country’s most raunchy mobile Vegan Organic restaurant! Blasting supreme bliss & zany antics all over NYC, & dirty Jersey

Hoboken NJ, Red Bank NJ, NYC · http://www.CinnamonSnail.com

2) Seabirds Truck (Klout score: 52)

Twitter: @SeabirdsTruck

We’re an Organic Vegan Food Truck from Orange County using local produce and top quality, organic ingredients. Gluten-free & Soy-free Options!

orange county, california · http://seabirdstruck.com

3) Clover Food Truck (Klout score: 42)

Twitter: @cloverfoodtruck

everything will be different tomorrow

Cambridge, MA · http://www.cloverfoodlab.com

3) LIBA Falafel Truck (Klout score: 42)

Twitter: @LIBAfalafel

an unconventional dress-your-own falafel bar, delivering to the masses by the cutest truck on earth!

Bay Area · http://LIBAfalafel.com

5) Mac’n Food Truck (Klout score: 40)

Twitter: @macnfoodtruck

Miami’s original vegan food truck serving up a twist on comfort food classics.

Miami, FL · http://www.macnfoodtruck.com

6) Frankens (Klout score: 38)

Twitter: @TheFrankenStand

A Spooky Themed Plant-Based Cuisine.

Los Angeles · http://www.thefrankenstand.com

7) Vegan Van (Klout score: 37)

Twitter: @denverveganvan

Denver’s first all-vegan food truck!

Denver · http://www.veganvan.com

8) Veggie Xpress (Klout score: 36)

Twitter: @VeggieXpress

The best gourmet vegan/vegetarian food in South Florida

Hollywood, Florida · http://www.veggiexpressinc.com

9) Like No Udder (Klout score: 30)

Twitter: @LikeNoUdder

World’s first all vegan soft serve ice cream and treats van based out of Rhode Island.

Rhode Island · http://like-no-udder.com

10) Green Truck SD (Klout score: 28)

Twitter: @GreenTruck_SD

Veggie-oil powered food truck serving an all organic sustainable menu, now in San Diego. See where we’ll be and try our Mother Trucker veggie burger!

San Diego, CA · http://greentruckonthego.com

Honorable Mentions:

Ste Martaen

Twitter: @stemartaen

A gourmet vegan cheese alternative. Sharing our vegan family, business and life.

Chicago · http://stemartaen.com

Green Seed Vegan

Twitter: @greenseedvegan

raw & vegan cafe + elixir bar…4 wheeling it. soy free. gluten free. unprocessed.

houston, tx · http://www.greenseedvegan.com

Zombie’s Food Truck

Twitter: @EatAtZombies

The one and only all vegan food truck in DFW, showing that vegan food isn’t just for vegans.

Fort Worth, TX · http://www.eatatzombies.com

Gmonkey

Twitter: @GMonkeyMobile

The Nations first ALL VEG/VEGAN fully ECO mobile food truck

Shadle Farm Durham CT · http://www.gmonkeymobile.com

Morels Food Truck

Twitter: @Morelsfoodtruck

Louisville KY · http://morelsfoodtruck.com

Please note that Klout updates their scores daily, so these results will change throughout the year. We arrived at our top 10 based on the Klout scores from 6/4/2012.

 

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The gourmet food truck industry is still sweeping across the country. Once referred to as roach coaches, within the last 4 years mobile food has made a strong comeback to become the fastest growing trend in the restaurant industry. Broadcasting their whereabouts on Twitter and other networks has replaced the need maintain a brick and mortar business. Aside from the help of social media, it’s their unique options like; Korean Tacos, shredded BBQ Pork on a Waffle, Creme Brulee, and Kobe Beef Sliders, that has been the key to success for these mobile food businesses.

Klout is a San Francisco based company that provides social media analytics that measures a user’s influence across their social network. The analysis is done on data collected from sites such as Twitter, Facebook and Linked In and measures the size of a person’s network, the content created, and how other people interact with that content. Last year, the folks at Klout were interested in finding the most influential food trucks in the industry for 2010.

This year Mobile Cuisine Magazine has continued this tracking and investigated the Klout statistics to see which food truck is the most influential in 2011.

Coming in first this year, just as they did last year, is The Big Gay Ice Cream truck from New York City. Serving soft serve ice cream with a twist, like their ‘Salty Pimp’ which is vanilla ice cream, Dulce de Leche, sea salt, dipped in chocolate. Coming in second this year is a truck from the Midwest serving pizzas which are prepared using the best locally grown produce, zesty spices, finest Wisconsin mozzarella and other seasonal items., Streetza Pizza. In third, and dropping a spot from last years results is, The Grilled Cheese Truck, who offers anything from the traditional american cheese sandwich to a tasty ‘Cheesy Mac and Rib’.

After we analyzed analyzed literally thousands of the nation’s trucks through Klout, once again LA and NYC dominated the list, with a couple surprising results from Las Vegas and Washington DC. So here are the Nation’s top 11 Food Truck Influencers for 2011.

Please note: Due to a technical SNAFU, the Snatch Truck of Indianapolis, IN was left off our initial list due to KLOUT showing them with their owners profile name, not the truck’s name. We have made the correction to the list and extend our congratulations and apologies to them.

#1 Big Gay Ice Cream (Klout score: 73)

New York City, NY @biggayicecream

 

#2 Streetza Pizza (64)

Milwaukee, WI @streetzapizza

 

#3 The Grilled Cheese Truck (63)

Los Angeles, CA @grlldcheesetruk

 

#4 Coolhaus (60)

Los Angeles, CA @COOLHAUS

 

#4 Fukuburger (60)

Las Vegas, NV @fukuburger

 

#4 Red Hook Lobster Pound (60)

Washington DC @LobstertruckDC

#7 Grill em All (59)

Los Angeles, CA @GrillEmAllTruck

 

#7 Kogi BBQ (59)

Los Angeles, CA @kogibbq

#7 Scratch Truck (59)

Indianapolis, IN @ScratchTruck

 

#7 The Sweets Truck (59)

Los Angeles, CA @TheSweetsTruck

 

#7 Wafels & Dinges(59)

New York City, NY @waffletruck

 

Honorable Mentions:

With a Klout score of 58, these trucks just missed the top 10: NY Slice Truck - Indianapolis, IN; Nom Nom Truck – Los Angeles, CA; Korilla BBQ – NYC, NY; King of Pops – Atlanta, GA; Jogasaki Burrito - Los Angeles, CA

Please note that Klout updates their scores daily, so these results will change throughout the year. We arrived at our top 10 based on the Klout scores from 7/18/2010.

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The twitter analysis site, Klout, reviewed hundreds of the nation’s food trucks to determine who would be its most influential. It was determined that LA and NYC dominated the list of entries, with a couple surprising (to them) results from Phoenix and Chicago.

  1. Big Gay Ice Cream Truck - Not a traditional ice cream truck, @biggayicecreamtruck topped Klout’s list.
  2. The Grilled Cheese Truck - Coming in at a close second, is @grlldcheesetruk delivering a variety of grilled cheese sandwiches to the streets of Los Angeles.
  3. Kogi BBQ - @kogibbq LA’s busiest Korean BBQ Taco Truck.
  4. Happy Bodega - @happybodega offers gourmet snacks to the streets of Chicago.
  5. Schnitzel & Things - @schnitzeltruck is serving hand pounded, lightly breaded thin cutlets fried to golden perfection in the streets of New York City.
  6. Nom Nom Truck - @nomnomtruck is a Banh Mi Food Truck serving Los Angeles.
  7. Wafels and Dinges - New York’s @waffletruck has mastered sweet and savory waffles.
  8. Truckin’ Good Food - @truckingoodfood is a Parisian style street food truck with an All-American flavor from Phoenix, AZ
  9. Lomo Arigato – LA’s @lomoarigato is famous for it’s Asian fusion dishes.
  10. The Munchie Machine - And last but not least.. @munchiemachine1 is one of Los Angeles’ newest street food trucks serving traditional snacks like PB&J and Smores.

Mobile Cuisine Magazine sends its congratulations to you all, with a wish of continued success.

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