A few words that are commonly associated with local produce are Fresh, Organic and High-quality. They are also reasons why your food truck business should invest in the local food movement sooner than later. Not only will you improve your ingredients but you will also communicate that your food truck supports the surrounding community and is aware of what diners want.
Hundreds of food trucks nationwide are embracing this trend and investing in local produce. Here are three reasons why you should start using local grown produce to help market your mobile food business:
Support of the Local Community
This is very simple; investing in local farming shows you are part of the community. This may be the most beneficial marketing point for investing in local produce. People like to support their local community and when they see the foodservice establishments they frequent do the same, they will often return the favor and help support that business.
Using local produce also means using high-quality ingredients. The quality of industrial farmed produce suffers because it is mass-produced. Locally grown food is sustainable and typically isn’t exposed to the pesticides, hormones and harmful farming practices factory farms frequently use.
Some factory farms do not rotate their crops, like sustainable farms do, but instead they will continue growing on the same land repeatedly without giving the land a break. This practice reduces the nutrients and minerals the crops contain. If you are buying your produce locally from a farm practicing sustainable methods it will be higher quality and your customers will appreciate this.
Giving Your Customers What They Want
American diners are becoming more interested in the quality of their food and knowing where it is coming from. In a national poll last year 78% of people said they believe making healthy food more affordable and accessible should be a food service business’ objectives.
These are just a few of the advantages to supplying fresh local produce from your food truck. Your customers will appreciate and respond to your investment in sustainable produce. So make a bold statement today to improve your brand image along with your ingredients and buy locally.