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New Orleans

follow-your-nola-food truck

After years of fighting and preventing food trucks from operating on the streets of their own city, NOLA recruits a food truck to travel the country and invite tourists to visit the Crescent City.

NEW ORLEANS, LA – The New Orleans Tourism Marketing Corporation (NOTMC) summer ad campaign offers even more reasons to travel to the ‘Crescent City’ in 2014. The additions include an event activation, more robust paid advertising, and an enhanced website that will engage the experiential traveler.

“There are endless options available today to engage visitors and prospective visitors and we intend to engage as many as possible in our quest to encourage experiencing our city,” said Mark Romig, President and CEO of New Orleans Tourism Marketing Corporation (NOTMC). “By using the tools in our “Follow Your NOLA” campaign, people will experience and interact with New Orleans in a very personal way.”

A “Follow Your NOLA” food truck will premiere food, prizes, and fun at Jazz Fest, then hit the road, traveling to three cities in Texas, including Houston, Austin, and Dallas. Locals and visitors will be able to follow along on Twitter, via #followyournola on @visitNewOrleans.

Besides tasting authentic New Orleans food prepared by Chef Brian Landry, a spinning compass will award prizes with every turn, such as cultural experiences including live music and a Mardi Gras Indian; “Follow Your NOLA” gifts; and even a chance to win a trip to New Orleans. Twitter users can also enter into the sweepstakes by using the hashtag, #TasteOfNOLA on @visitNewOrleans.

“Sending our “Follow Your NOLA” food truck throughout Texas will remind our neighbors that they are just a short drive away,” continued Romig, “It is a rolling advertisement that should generate enough interest to keep New Orleans top of mind and encourage those who see it to plan their own personal trip on our website.”

Joining the food truck activation, beginning today, a paid media campaign will launch with fifteen and thirty-second spots featuring the voice of New Orleans actor John Goodman, who has a deep passion and love for New Orleans, as well as the soundtrack of Professor Longhair’s iconic song, “Big Chief.” The commercials are targeted toward key ‘fly markets’ with non-stop service to Louis Armstrong New Orleans International Airport as well as regional ‘drive markets’ via broadcast television, national cable, and digital video.

Additionally, the campaign will be promoted via a national integrated digital media campaign on partners such as Afar, Bon Appetit, Buzzfeed, The Huffington Post, Garden & Gun, and Pandora.

Targeted fly markets include Atlanta, GA; Austin, TX; Baltimore, MD; Boston, MA; Chicago, IL; Cincinnati, OH; Nashville, TN; Kansas City, KS; San Francisco, CA; and St. Louis. MO. Drive markets include Baton Rouge, Monroe, Lafayette, and Shreveport, LA; Columbus, MS; Houston, TX; Memphis, TN; Mobile and Montgomery, AL; and Pensacola, FL.

“The New Orleans experience is what attracts people to our city and keeps them coming back. This campaign has all of the touch points that highlight our culture and we can’t wait to see the reaction of our friends and neighbors in Texas when we bring great food, music and cultural experiences to them with the “Follow Your NOLA” food truck,” said Stephen Perry, President and CEO of the New Orleans Convention and Visitors Bureau. “Visiting New Orleans in the summer is a great value with festivals nearly every weekend and plenty to see and do.”

The “Follow Your NOLA.com” website includes a new feature allowing lovers of New Orleans to build a personal travel experience by creating a map-based itinerary. Or users can experience the city following in the footsteps of favorite celebrities, who have posted their favorite haunts in New Orleans. Musician Irvin Mayfield, and artist Terrance Osborne signed on, as well as famous chefs Emeril Lagasse and Anthony Bourdain, and New Orleans Pelican’s basketball star Anthony Davis, among others.

The campaign is also being promoted on New Orleans’ official social media channels via Facebook, Instagram, Pinterest, Twitter, Google+ and the GoNOLA.com culture blog. Join and follow the campaign at followyournola.com, NewOrleansOnline.com, or via hashtag #followyournola and #TasteOfNOLA.

The campaign was created by digital marketing agency 360i in collaboration with NOTMC.

la cocinita food truck

NEW ORLEANS, LA – Food trucks have been all the rage for years in places like Los Angeles, Portland, Austin and even Baton Rouge. When, about four years ago, these trucks serving gourmet grub on paper plates began rolling into New Orleans, they hit a few bumps. And most of those weren’t potholes.

Everyone agreed that the city’s laws governing food trucks were antiquated.

After a legislative tussle between the City Council and the mayor’s office, new food truck laws were passed last July. They went into effect this January.

Local food truck operators see those laws as a vast improvement. And four months later, eaters looking for a quick bite at mid-day or midnight are finding more delicious options. New trucks are about to debut with everything from vegetarian burritos to Toronto-style Italian snacks.

At-large councilwoman Stacey Head took the lead in reforming food truck rules.

“It’s hard to attract national companies to put their headquarters in New Orleans,” Head said. “Building on the indigenous culture and the talents we have in New Orleans, that’s what’s going to keep us strong.”

The first rules the City Council approved — a modified version of the original ordinance sponsored by Head — were vetoed by Mayor Landrieu over constitutional concerns.

The mayor then proposed even more liberal food truck laws, which the City Council went on to pass unanimously.

Find the entire article at nola.com <here>

Foodiecall Nola Vendy Awards
Owners of Foodiecall NOLA show off their Vendy Award (photo: Facebook)

NEW ORLEANS, LA – Food trucks might have taken a while to really take off in New Orleans compared to other American cities, but there’s no doubt that mobile food vending has wholly captured the love and attention of Big Easy diners. Nothing proves this more than a return of the Vendy Awards to the Crescent City on April 3rd, when trucks and event caterers alike will battle it out to see who reigns supreme.

The Vendy Awards, a non-profit established in support of the Street Vendor Project and the Urban Justice Center, holds street food events in New York, Philadelphia, Chicago and Los Angeles. This will mark its second year in New Orleans.

Last year, the food truck Foodie Call took home the “Vendy Cup,” but not without stiff competition from Empanada IntifadaFat FalafelHot Tamale MamaLa CocinitaMs. Linda’s Soul Food Catering Company,Taceaux LoceauxVaucresson Sausage Co., and Woody’s Fish Tacos.

“We’re so happy to come back to New Orleans,” said Vendy Awards managing director Zeina Muna. “It has such a rich food history, and that’s one of the reasons we picked it as a place we wanted to expand. And also there’s a great culture of street fairs and parades and of course there’s always food, so we’re just hoping to celebrate that and be a part of it. Also, for all of the chefs at local businesses that have worked so hard for so long, this is a great way for them to really break through and show people what they’re all about.”

The list of competing vendors is still shaping up and not final, but early confirmed vendors include returning champ Foodie Call, as well as finalists from last year La Cocinita, Empanada Intafada as well as the Queen of Yaka Mein, Ms. Linda Green. An official list of finalists and their bios will be announced soon on the Vendy Awards Website.

Find the original article at bestofneworleans.com <here>

In our quest to keep our readers up to date with the latest stories relating to the food truck industry we have compiled a list of the stories that hit the wire this past weekend from Vancouver, Eugene and New Orleans.

Off the Wire Food Truck NewsFebruary 21

No-name food truck burger sizzles against the competition – VANCOUVER, CANADA – It doesn’t have a name. The owner is elusive. The menu is limited to a burger, a cheeseburger and a handful of canned drinks. Yet somehow, this new food truck in downtown Vancouver has become a local phenomenon.

It must be the price – only $2.85 (plus tax) for a hamburger; $3.50 with cheese.

Online fans have dubbed it Burger2.85. And the praise is effusive.

Find the entire article <here>

February 22

Eugene’s growing food cart scene: ‘Get a cart, get a truck, get a license’- EUGENE, OR – The Eugene foodie scene has plenty of options when grabbing a bite while out on the town as dozens of new food cart start-ups seem to appear each year.

Naco Maya’s truck, El Buen Sabor, is one of the newcomers to Eugene’s food cart industry. He said the flexibility is one thing that led him to open a cart over a restaurant.

Find the entire article <here>

February 23

King Cake burger bursts on New Orleans food scene – NEW ORLEANS, LA – For at least three days, pictures of the King Cake Burger circled around social media, all comments questioning and critiquing this very out-of-the-box, but very New Orleans-like, sandwich.

The unmistakable purple, green and gold sugar painted on a small but fluffy brown bun by virtue of a light white icing, it beckoned.

Find the entire article <here>

theos pizza signNEW ORLEANS, LA – For some food truck operators, their rolling restaurants are a first step towards opening a “brick and mortar” operation. Theo’s Neighborhood Pizza, which has three area outlets, took the opposite route. In next few weeks, the purveyor of pizzas with cracker crisp crusts will roll out a food truck.

“I spent a decent amount of time in Austin,” said Jammer Orintas, one of Theo’s owners, “and I love going to the food trucks. Nobody was doing pizza in the city. I thought there was a void.”

Orintas bought an old FedEx truck, which is currently being outfitted with a full kitchen by a Florida company. The truck will even hold a 2,000-pound oven identical to the one at Theo’s Magazine Street location.

“We want to do it exactly like Theo’s pizza,” he said.

On the truck, Theo’s will sell three different pizzas by the slice along with a salad and a meatball sandwich.

Find the entire article at NOLA.com <here>

central city food truck nolaNEW ORLEANS, LA – A permanent for food trucks and vendors is under development in Central City at 2000 OC Haley Blvd., the site of several recent food truck gatherings.

Construction on the lot, a project of the non-profit organization Good Work Network, should begin in early summer and finish a few months later.

The lot will provide booths for six vendors made from recycled shipping containers along with parking on the edges for trucks. It will operate Tuesday through Saturday from mid-day until early evening. The goal of the project is to serve both a lunch and an after-work crowd.

A delivery service is under consideration for workers in the CBD.

Good Work Network hopes the project will both create 20 jobs and help more vendors become established businesses.

The project is funded by a federal Community Economic Development grant.

Find the original article by  Todd A. Price at NOLA.com <here>

In our quest to keep our readers up to date with the latest stories relating to the food truck industry has compiled a list of the stories that hit the wire this past weekend from Fayetteville, Wilmington, Toronto and New Orleans.

Off the Wire Food Truck NewsJanuary 17

Momentum builds for more food trucks in Fayetteville – FAYETTEVILLE, NC – Thanks to recent efforts, Fayetteville may be on the verge of some major growth in the number of food trucks in the city.

A recent update to city law makes it much easier for food trucks to set up in Fayetteville. The “R Burger” food truck is the first example of how the change is helping entrepreneurs who are interested in operating a food truck business.

Find the entire article <here>

Pop-ups, Food Trucks Find Stationary Spots – WILMINGTON, NC – On a Friday afternoon, chef Matthew Gould would normally be last-minute shopping and prepping exotic dishes such as pork belly with smoked wood jus and juniper or snap pea panna cotta for his weekend pop-up restaurant Canape.

This particular Friday, however, Gould was scheduling contractors, managing commercial kitchen regulations and wondering where to find time to refurbish a bar made out of whiskey barrels.

Find the entire article <here>

January 18

Free Toronto’s food trucks from the shackles of bureaucracy – TORONTO, CANADA – We’ll know we’re world class when you can buy bugs-on-a-stick for lunch on a downtown street.

Or panfried snails, roasted duck heads, or fricasseed rat.

Right, maybe not fricasseed rat, though I did enjoy some in the Amazon once.

Anyway, I hunger for the day our street meat measures up, when our bureaucrats quit mucking it up.

Find the entire article <here>

January 19

NOCCA high school will launch a food truck – NEW ORLEANS, LA – Not all the students at NOCCA are old enough to drive, but soon they’ll be operating a truck. The students in the high school’s culinary arts program are preparing to open the Boxcar food truck to serve the surrounding Bywater neighborhood.

Find the entire article <here>

La Cocinita NOLA food truckNEW ORLEANS, LA – Food truck permit registration has begun. The rules found at the city’s “one-stop shop” for business permits and licenses. There are 100 mobile food vendor permits available, thanks to legislation that passed last July allowing for trucks and fewer operating restrictions.

New Orleans City Council vice president Stacy Head kicked off food truck legislation discussions last year. After a lengthy back-and-forth with food truck advocates, City Council members, the Louisiana Restaurant Association, and even the Louisiana Department of Health and Hospitals.

Head wrote in a statement, “I believe that food trucks are an excellent small business model, they can contribute to community development and commercial corridor revitalization (as evidenced by Freret Street and O.C. Haley Boulevard), they can provide healthy and delicious food options in areas of our city that are considered food deserts, and they can even deter crime by creating more walkable communities.”

Find the entire article at bestofneworleans.com <here>

top-chef-new-orleansTop Chef 2013 premiered last week.  The nineteen Top Chef Season 11 chefs started their battle in New Orleans for the title of the next Top Chef.

In tonight’s episode…



Just as many other food/cooking television programs tonight’s Top Chef 2013 elimination challenge has the chefs operating food trucks to feed the habitat for humanity volunteers.  The chefs will be divided into teams:

Blue Team/ Surf Truck: Nicholas, Bret, Patty, and Jason
Yellow Team/Taco Truck: Aaron, Carlos, Brian, Carrie, and Travis
Green Team/Light but filling food: Louis, Sara, Shirley, and Stephanie
Red Team/ Blend of Florida and Southern US: Justin, Bene, Janine, Nina, and Michael

The teams will have to menu plan; or in other words, butt heads.  Some of the teams will struggle to blend their styles.  But with 18 chefs, what else would you expect?

So who do you thing will win?

If you would like to find the breakdown of tonight’s entire episode, check out the original article at gossipandgab.com

In our quest to keep our readers up to date with the latest stories relating to the food truck industry has compiled a list of the stories that hit the wire this weekend from Rochester, New Orleans, St. Augustine, Clarksville, Long Beach and Knoxville.

Off the Wire Food Truck NewsJuly 26

Rochester couple rolls into food truck market with ‘not your average’ hot dog – ROCHESTER, MI – Don’t be alarmed if a boxy orange vehicle sporting a “mean” looking hot dog decal passes you on the road sometime soon.

Sitting inside that vintage truck are Chris Matthews and Tracy Antenucci, a Rochester couple who recently entered Southeast Michigan’s growing food truck market as proprietors of the Mean Weenie — their gourmet spin on the hot dog.

Find the entire article <here>

Highlights of the Newly-Approved Food Truck Ordinance – NEW ORLEANS, LA – Perhaps you heard the news, shouted yesterday from the city’s rooftops, that the latest, greatest food truck ordinance—a much less-restrictive ordinance than the one previously vetoed by Mayor Mitch Landrieu—sailed through the New Orleans City Council, with six yeas, zero nays, and at least one very sincere, “Hallelujah.” Cm. Stacy Head has good reason to be so relieved—after months of wrangling with the Louisiana Restaurant Association and nervous brick-and-mortar business owners in the CBD, food truck operators and their proponents finally have a working ordinance and can, as of right now, move forward with the business of slinging cheap food to the pedestrian masses.

Find the entire article <here>

July 27

‘Food truck phenomenon’ comes to St. Augustine – ST AUGUSTINE, FL – Matthew Berg of St. Augustine has owned two restaurants and a bar, but Monster Burger N’ More is his first food truck.

“This is my first restaurant on wheels,” said Berg, who participated in Saturday’s Food Truck Wars at Francis Field. Berg started the business in November and said it has been an adventure.

Find the entire article <here>

Hocker’s goes mobile with food truck – CLARKSVILLE, MD — From the outside of Hocker’s new barbecue food truck, one wouldn’t believe it could fit five people inside. But on one of the hottest days of the summer, the 24-foot trailer packed five people, plus a lot of flavor.

It was a family affair on a recent Friday afternoon, with Greg Hocker setting up an extra air conditioner in one corner and his wife, MaryEllen, bouncing their baby, Greydon, on her hip while serving pulled pork tacos.

Find the entire article <here>

July 28

Cruise Ship Fare From a Food Truck – LONG BEACH, CA – Many cruise lines have built reputations for luxurious getaways at with fine food. But what happens when maritime cuisine is brought on land?

Celebrity Cruise Lines is about to find out, taking its fare to the streets. Adding a new twist to the ongoing mobile chow craze, the ship line has got it’s own food truck that is serving up some of the company fleets’ best dishes.

Find the entire article <here>

Knoxville to seek public’s input on food trucks – KNOXVILLE, TN – Food trucks are flooding into East Tennessee these days with plenty of new fans each day, but now the City of Knoxville is looking to put into place some rules for the booming industry.

The city will hold a meeting Wednesday to discuss the regulation of food trucks.

Find the entire article <here>

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