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INDIANAPOLIS, IN - It’s the classic case of giant vs. not-so-giant.

New York City-based Eataly, a 58,000-square-foot Italian-themed foodie mall co-owned by celebrity chef Mario Batali, is demanding that popular Indy food truck Little Eataly hand over its name.

Indianapolis residents Chae and Rob Carmack — who said they put their life savings into their recognizable purple box truck that serves Sicilian-style items — received an initial salvo from Eataly’s legal team last August.

Eataly, which opened a Chicago location last fall, is trademarked by the U.S. Patent and Trademark office and feels that Little Eataly, a play on “Little Italy,” is too close in name.

At stake is the Web domain littleeataly.com, the branding and the food truck, which Eataly’s legal counsel has threatened to have impounded if its demands aren’t met.

Find the entire article at Indystar.com <here>

DISCLAIMER:Little Eataly is the  food truck used on the cover of editor-in-chief Richard Myrick’s book Running a Food Truck for Dummies.

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Some come to New York City for the five-star restaurants, while others prefer to search for the perfect slice of pizza. Me? I prefer food trucks, the inexpensive, ultra-convenient servants of the average New Yorker. Whether you’re looking for authentic Mexican tacos, greasy Philly cheesesteaks or classic ballpark dogs, the vast selection of NYC food trucks will satisfy your appetite—no reservation necessary.

favorite nyc food trucks

New York City tourists and residents can browse the more than 3,000 street food vendors with their smartphones through the New York Street Food App. My favorite New York City food trucks offer classic comfort food with a few unique touches. Try one of these tasty trucks next time you’re roaming the NYC streets.


The average food truck doesn’t veer too far from a conventional menu. You’ll find burgers, brats and pizza at many of these quick stops. That’s what makes Coolhaus so special. Not only can you order conventional comfort food, Coolhaus also offers unusual concoctions to broaden your horizons. I had Peking duck ice cream with my hot dog, and I’ll never look at the Ben and Jerry’s the same. Check the Coolhaus website for the location and menu updates.

Phil’s Steaks

I’ve had an authentic Philadelphia cheesesteak, but I’d choose a sandwich from Phil’s Steaks every day of the week. His thin slices of steak are filled with flavor. Along with a hoagie bun and Cheese Wiz, it’s hard to find a more appetizing mid-day meal. Phil’s Steaks owns two trucks, “Lil Jawn” and “Big Jawn.” They travel around the streets of NYC Monday through Friday, and you can find out where to track down one of these delicious cheesesteaks at Philsssteaks.com.

Schnitzel and Things

Who knew this popular German dish would be such a hit in New York City? Schnitzel and Things is one of the most celebrated food trucks in town. Count me among those who drop what they’re doing when they see that familiar yellow Schnitzel truck parked nearby. Schnitzel and Things offers three different kinds of schnitzel: chicken, pork and cod. Each meat has its own unique flavor, and the breading can’t be beat. Couple with a lemon wedge and a side of Austrian potato salad, this Schnitzel makes for a great afternoon meal.

Go Burger

Traditionalists will prefer Go Burger’s selection of burgers, hot dogs, fries, shakes and salads. This white and red truck makes stops all over Manhattan, and it’s earned a reputation as a quality provider of classic American food. I work near Manhattan, so I eat Go Burger at least once a week. Food trucks are as American as can be, and Go Burger delivers traditional afternoon meals like no one else. Their shakes are the perfect on-the-go dessert. It’s worth it to stop just for a shake alone if the line is reasonable. If you like burgers and fries (who doesn’t?), Go Burger should be a planned eating experience during your trip to Manhattan.

Author: Janie Owens - PR pro, New Yorker, closet hipster

If you would like to share content with our readers, submit your article to admin (at) mobile-cuisine dot com.

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NYC_Hotdog_cartNEW YORK CITY, NY - Would you like some mustard … and an arrest warrant on that?

A Manhattan hot dog vendor is on the run after accumulating $300,000 in unpaid fines for various violations, the New York Post reports.

By obtaining fake IDs and altering social security numbers to obtain new Health Department licenses, the dirty dog known as Ehab Elsayed or Mohamed Elkholy or Mohamed Elsayed (the list of names is probably longer) has been able to stay on the streets.

He’s had his licenses yanked four times between 2005 and 2012, but that hasn’t stopped him from peddling  sketchy wieners. His footlong record of unsanitary salesmanship includes everything from contamination to selling on restricted Midtown streets.

This isn’t the NYPD’s first “ketch-up” with Mr. Elsayed. He was busted in 2012 for felony forgery and tampering with public records, but the charges were reduced and the case was sealed for unknown reasons, according to a Manhattan Supreme Court Clerk.

Mr. Elsayed must really love selling his precious wieners, since he was arrested again in January 2013 for vending without a DOH-license. After missing his June court date, the police issued a new warrant and are on the hunt.

Next time you’re craving a street-treat, choose your hot dogs wisely.

Find the original article <here>

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2013 Vendy AwardsNEW YORK, NY – The Street Vendor Project announced today that Zeina Muna will be the new Managing Director of the 2014 Vendy Awards.

Muna has worked in marketing, brand strategy, media planning and advertising revenue management across the technology, financial services and publishing industries for over eight years. Most recently, she worked at Conde Nast handling media contracts and revenue analysis. She graduated from Georgetown University with degrees in Marketing and Finance, grew up in Athens and Dubai, and is currently a Brooklyn resident.

Muna has a long history with the Vendy Awards- she has attended the street food event for the past seven years and was the Citizen Judge in 2011.

“I am thrilled to be a part of the Vendy Awards- the country’s largest street food series and one of the most beloved events in New York City. I look forward to expanding on the accomplishments of past Vendy Awards and working with the street vendors who make this event a success,” said Zeina Muna.

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food cart vendors arrestedNEW YORK, NY - Omar is mad. He grabs a hot dog, quickly slices it in two, and presses the meat down into the sizzling aluminum grill of his Halal food cart in New York’s Times Square.

“They treat us like garbage,” he says. “I’m not garbage. I’m human.”

The ”they” Omar is referring to is the city police, who he claims often harass, arrest, and fine street vendors for alleged violations of street space. The “they” is the city government, which imposes a host of licensing rules that make it hard for low-income workers and immigrants like Omar to turn a decent profit and develop their business. The “they” is storefront restaurants and businesses that vending activists say have been vocal advocates for keeping these restrictive rules in place.

“I’m the economy!” Omar insists. He has bulging brown eyes, slick black hair and the week-old beginnings of a beard. “I give people good cheap food that they can afford.” He emphatically points to the factory-made bulk goods in his cart — the bags, straws, wipes, pretzels, condiments, meats and more. “I buy these things and help to employ the people in those factories,” he says. “I am important. I’m like security, I see everything that goes on in the streets!”

It’s 9 at night and Omar opened his cart two hours ago just as an October chill set in. He’ll stand at the corner of 42nd and 8th until midnight selling cheap drinks and Americanized versions of “Eastern” dishes like kabob and chicken and rice. He knows all the vendors in the area, and many of the customers who go by.

Omar came four years ago from Port Said, a coastal town in Egypt, seeking stability for his family, including four kids. For centuries street carts have been a part of the American immigrant story. Each vendor has a different impetus. For Omar, it’s his family. For them he has learned the ins and outs of a bureaucracy that most Americans never have to think about: what hours and days certain streets are banned, in which zones the police officers are friendlier, how to navigate certain courts for different fines, and more. He’s just trying to make decent money.

Find the entire article by Miriam Berger at Salon.com <here>

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NEW YORK, NY - Sorry NYC mobile food vendors. If you were planning to use the candidate’s thoughts on food trucks as part of your voting platform for your decision your choices appear to be bad and worse.


NYC is about to elect a new mayor and the topic of food truck regulation has been brought up by both candidates, Bill de Blassio (D) and Joe Lhota (R). Unfortunately both have recently made comments picked up by the VillageVoice that appear to show that neither are siding with vendors:

While Bill de Blasio celebrated his primary win with a party featuring LCD Soundsystem on the playlist and, as the Bedford + Bowery blog described it, “a Smorgasbord-esque assortment of gourmet food trucks,” he has also called for more regulation of the mini-industry. In May 2012, the Brooklyn Dailyreported that he sides with brick-and-mortar restaurants that see food trucks enjoying unfair advantages because, for example, they don’t need to post inspection grades in their windows. “The fact is right now that the weight of regulation falls on our traditional businesses,” he said.

Joe Lhota, meanwhile, says food trucks clog roads, and he calls for more parking regulations. “They send you a Tweet and let you know what corner they’ll be at. It’s part of their business model,” Lhota said in May. “They’re parked all over the streets, on every corner of the city, and they cause congestion.”

So it seems, you have to choose between candidates who think that the food truck industry is something the city needs to protect restaurants from and another who thinks food trucks on the street are far worse for the public than the numerous delivery vehicles that traverse New York’s already  busy streets.

Neither of them seem to be a Mayor that will embrace food trucks for anything more than a political whipping boy. The sad thing is that what happens in New York will be seen and mimicked across the country in cities that may be looking at the big apple for guidance on how they should handle the growth of the mobile food industry in their communities.

If you were to put together a food truck platform for the perfect elected local official, what would it contain?

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the+squeeze+food+truck nycNEW YORK, NY - The bright pink food truck stolen from its Brooklyn parking lot early Sunday morning has been returned, its owners said Monday.

The truck bearing “The Squeeze” company logo was returned late Monday night after being stolen from its Williamsburg location early Sunday morning, its owner says. It had 1,500 bottles of cold-pressed juice in it retailing $10 apiece.

“This is my life’s work, and this is the kind of thing that destroys small businesses,” said truck owner Karliin Brooks, before it was returned. She normally sets up in Union Square.

Brooks said she knows the man who stole the truck: the suspect in the surveillance video is a former employee who’d been fired after two weeks when she learned he’d been arrested and sent to jail.

Brooks said the ex-employee used to drive her truck and he knew a spare set of keys was kept at the bodega next door. He apparently went there, told the bodega workers he was working a shift and got the keys, said Brooks.

He then bought a beer, then went to her prep kitchen and trashed it before ultimately stealing the truck, according to Brooks.

“It’s so easily identifiable,” she said. “I can’t imagine how he could drive more than three blocks without getting recognized. I can’t imagine how he could take it to a chop shop.”

Police confirmed Monday that they were looking for the ex-employee and the truck. It’s not clear whether he or anyone else has been arrested in the heist.

Find the original story by Ida Siegal at nbcnewyork.com <here>

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Harvey Keitel at urban lobster food truck

Order up! The Bad Lieutenant star had a friendly chat with a truck worker

The Taxi Driver and Mean Streets star looked to be in a chipper mood as he was spotted at the Urban Lobster Truck picking out a delicious meal from their menu.

Urban Lobster Shack

New York City

Twitter: @UrbanLobster

Serving lobster rolls to the people of NYC since 2006! Come visit our Big Red Lobster Truck or have it at your next corporate or private event!#lobsterlove


Has a celebrity visited your food truck and did you happen to grab a photo of them? We’d love to be able to share them with our readers. You can forward the images to admin@mobile-cuisine.com along with a brief story behind it and we’ll be sure to get it into our celebrity sighting section.

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topchef food truckNEW YORK, NY - Dedicated “Top Chef” fans got a taste of New Orleans in the Big Apple.

To celebrate the season 11 premiere of “Top Chef,” set in New Orleans on Wednesday, Bravo has teamed up with Grub Street to roll out a Top Chef food truck serving Big Easy specialties throughout the city from beignets for breakfast to po’ boys for lunch.

“Top Chef” judges Tom Colicchio, Padma Lakshmi and Gail Simmons were on site at select locations serving up Southern specialties straight from Domilise’s Po-Boy and Bar in New Orleans. The menu featured beignets, fried shrimp po’ boys, roast beef po’ boys, jambalaya and red beans with rice.

“We were throwing around ideas and said, ‘What’s the one thing New Yorkers can’t get here? And we thought, po’boys from Domilise’s,” Grubstreet editor Alan Sytsma told the Daily News of the delicious collaboration.

To get in on the free lunch, eaters followed their taste buds to Twitter via @BravoTopChef along with their Facebook page where times and locations were announced throughout the day. The truck made stops outside the New York Times Building, Columbus Circle, Time Inc. and Union Square luring in lines of hungry foodies willing to wait up to two and a half hours.

Find the entire article by Jeanette Settembre at nydailynews.com <here>

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Image from Midtownlunch.com

NEW YORK, NY - The law has caught up to some Midtown food truck vendors, and it means some New Yorkers will not be able to get their favorite cheap lunches anymore.

As CBS 2 Investigative Reporter Tamara Leitner reported Tuesday, illegal parking is the motivation behind the bans.

Vendor Sonia Rodriguez has plenty of regulars, but is worried about business now that she says she has been kicked out of her parking spot.

“They came Friday and they told us if we don’t move, they would shut us down,” said Rodriguez, who operates the Burger Supreme FoodTruck.

Vendors have been parking illegally in the area for many years, but not anymore. The city has begun enforcing restrictions that are on the books.

“We were told to move all the trucks out of the area permanently — no more food trucks on 47th Street,” said Faisal Hosein of the food truck Seoul Food.

The ban affects a one-block area along East 47th Street between Park and Madison avenues, where delivery drivers complain they have a hard time navigating the congested street.

Find the entire article by newyork.cbslocal.com <here>

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