Tags Posts tagged with "NYC"



NEW YORK, NY – Around the country, people are beginning to emerge, mole-like and blinking, into the sunshine, having finally made parole after being imprisoned by a binge-watching session of Orange Is The New Black. Many of these poor wretches, drained from watching the recently released second season of Netflix’s popular prison drama, will be close to starvation, having sustained their bodies on nothing but couch lint, dropped potato chips, and whatever food they can summon without leaving their sofa-cells.

But those who live in New York are in luck. As reported in Variety, Netflix has created “Crazy Pyes,” a food truck named after Uzo Aduba’s popular character, Suzanne “Crazy Eyes” Warren. The cart will hand out free fruit-flavored pies and chocolate-vanilla swirl ice cream, celebrating milestones in the character’s sometimes sweet, sometimes frightening, and often funny campaign to make protagonist Piper Chapman her prison wife.

New Yorkers can find the truck along the following schedule. As for everyone else, Netflix has announced it’s also planning to bring the truck to other, yet-to-be-announced cities throughout June.

  • Thursday, June 12: 4-8 p.m.: Broome Street at West Broadway
  • Friday, June 13: 4-8 p.m.: Between 22th and 23rd streets, near Madison Square Park
  • Saturday, June 14: 2-6 p.m.: Williamsburg, Brooklyn, at South 7th St.
  • Sunday, June 15: 1-5 p.m.: West side of Central Park near Columbus Circle

Who said there weren’t any perks in prison, NYC?

Shaquille ONeal Soupman Food Truck

NEW YORK,NY – The Original Soupman, a soup restaurant chain first made popular in New York, has amped-up its food truck division by recruiting basketball legend Shaquille O’Neal to take the reins.

O’Neal has long been a partner in the company and has served as strategic advisor.

The recent news has been making waves and is expected to drive investor and consumer interest to the company.

O’Neal will become a joint venture partner of the company for the SoupMobile franchising program, which is part of Soupman’s campaign to bring their products closer to the rest of the United States. The other half of the partnership is Marcus Crawford of Amongst Elite LLC who was also formerly a part of The Original Soupman.

Crawford and the bastketball player-turned-businessman will champion the development of the company’s franchisee program.

The company is banking on the newest food trend to become a lucrative growth channel, especially since the segment has earned $1.5 billion in revenues in a five-year period from 2007 to 2012. Annual growth of food trucks is pegged at 8.4 percent. About 15,500 jobs were created by food trucks during the same period while 1,500 new business sprouted. The food truck market is expected to generate $2.7 billion more in revenues by 2017.

“The combination of our brand’s strength, the food truck trend, and the fact that this is a low-cost franchise business, should make the SoupMobile a one-of-a-kind franchise opportunity, which is what drew Shaquille and I to the business,” Crawford said. “After all, we’re the soups that made Seinfeld famous.”

Besides its gourmet soups that keep New Yorkers standing in long lines, the company has become more popular after it was featured in Seinfeld. One of the characters was based on Soupman’s founder Al Yeganeh and the protagonists were shown gushing over the soups that are among the most in-demand food products in New York.

Soupman’s CEO Lloyd Sugarman said the company is eyeing at least 100 SoupMobile trucks in the next  five years.

“This Original Soupman mobile franchise is a low-cost, branded business opportunity that we believe is perfect for dedicated, passionate operators including veterans,” he said.

Since the recession, the food truck business boomed, providing customers with quality food at affordable prices and business owners with lower operation expenses.

Soupman, which first opened in New York in 1984, has been dabbling in a number of other ventures besides the restaurant chain. Before franchising soup trucks, it has been selling its gourmet soups in over 4,000 supermarkets and online shops.

In a release, Soupman announced its future plans to serve Rutgers University and Jersey City through its first official SoupMobile earlier launched in New Jersey.

Lobster Bisque, Chicken Gumbo Crab Corn Chowder and Jambalaya will be among the soup varieties offered by the soup trucks. The soups will be made available in cups, bowls, or quarts and as meals or a la carte. Customers will have the option to buy artisanal bread, oyster crackers, fresh fruit and Soupman’s signature piece of chocolate.

Other products on the menu are New England styled Lobster rolls and rice bowls, as well as smoothies and other beverages.

Food Truck News

In our quest to keep our readers up to date with the latest stories relating to the food truck industry we have compiled a list of the stories that hit the wire this past weekend from New York City, Milwaukee, Provo, Portland and Worthington.

May 23

As New York City Crushes The Food Truck Business, Mexicue Pushes A New Model – NEW YORK, NY – The arrival of food trucks to New York several years ago was greeted by a City hungry for refined street food, willing to pay higher prices to reward hard-working culinary entrepreneurs.  But, what was initially a story of success, as the Mexicue truck can attest, quickly became a nightmare riddled by surging competition, conflicting and arbitrarily enforced regulation, and dwindling profits.

Find the entire article <here>

Owner of food truck that caught fire speaks out – MILWAUKEE, WI – The owner of a food truck that went up in flames on Milwaukee’s south side is struggling to get back on his feet to support his wife and three kids.

“As days go on, I feel it more and more… not having a job, not having income for my family,” said Francisco Hernandez, about losing the food truck that he called “How many for you?”

Find the entire article <here>

May 24

The explosion of Provo’s food truck scene is mouth-watering – PROVO, UT – When Christian Faulconer opened a Sweeto Burrito in Provo last summer, he joined a very short list — basically, a handful — of food trucks in the area.

Now less than a year later, Provo’s food truck landscape has changed drastically.

Find the entire article <here>

May 25

Building boom displacing food-cart pods – PORTLAND, OR – Portland gave the world the concept of the food-cart “pod” — clusters of mobile eateries stationed semi-permanently in parking lots.

Now, one by one, Portland is taking the pods back.

Find the entire article <here>

May 26

Worthington getting first taste of food trucks – WORTHINGTON, OH – Driving through the heart of Worthington recently, Sharon Powers did a double-take.

“Was that a food truck — in Worthington?” she recalled thinking.

It was. And it will continue to be there, one night a week, for at least three months — all part of Worthington’s first flirtation with the growing food-truck trend.

Find the entire article <here>

Vendy Awards 2014

Beloved Original Food Truck Competition Returns to Governors Island September 13th; Public Nominations Open and Early Bird Tickets on Sale Now

NEW YORK, NY– The Street Vendor Project at the Urban Justice Center today announced that the annual Vendy Awards will be celebrating its 10th anniversary on Saturday, September 13th and returning to fan favorite Governors Island. The wildly popular and original food truck competition will once again partner with Brooklyn Brewery and Every Day with Rachael Ray magazine.

Last year, the Vendy Awards drew a crowd of more than 2,000 people to Brooklyn’s Industry City to determine New York’s top street chef in the grill-to-grill cook-off. This year, New York’s best street chefs will compete for the coveted Vendy Cup, along with Rookie of the Year, Best Dessert, Best Market Vendor, and Best of New Jersey, which will all be judged by a panel of celebrity judges. The popular People’s Choice Award will be determined by the crowd and given to the favorite. The Heroic Vendor of the Year will also be honored, and a new category, in celebration of the 10th anniversary of the Vendy Awards, will be announced in the coming months.

Public nominations for vendors are now open. Loyal NYC street vendor patrons can nominate their choice for best sidewalk chef online at: http://www.vendyawards.streetvendor.org/nominate/

“Over the past decade, the Vendy Awards has put street food and their chefs on the culinary map and made them a significant part of the city’s gastronomical culture. The event started with four food trucks in 2005 and to date about 175 vendors have been proud participants in the Vendys. The Vendy Awards has truly become a badge of honor and a stepping stone for many vendors to turn their mobile cuisine into brick-and-mortar stores,” said Sean Basinski Director of the Street Vendor Project at the Urban Justice Center.

The Vendy Awards’ modest beginnings took place in 2005 in an East Village garage. Today, the nation’s first street food event has expanded across the country to include events in Chicago, Los Angeles, New Orleans, and Philadelphia.

Tickets are required. A limited number of Early Bird tickets are available at $85 for General Admission, $50 for GA Kids, and $135 for VIP. Once those are sold out, General Admission tickets will be available for $95. Loyal NYC street vendor patrons can get their tickets for the 2014 Vendys at https://nycvendys.eventbrite.com

Follow the Vendy Awards on Instagram and Twitter for the latest announcements at @vendyawards, find us Facebook at Facebook.com/VendyAwards and use #vendys and #vendyawards.

NYC foodtruck

It’s disappointing to see legislation slow down such a thriving industry in New York City. Shame on the politicians that have actually made opening a restaurant an easier choice for those in the food service industry.

NEW YORK, NY – Anyone who has walked around the city during lunchtime has witnessed the food truck boom firsthand. The culinary vehicles are practically everywhere, from downtown Brooklyn to midtown Manhattan and beyond.

Over the last five years, 110 new food trucks have popped up in NYC, according to Ross Resnick, the creator of Roaming Hunger, a site that tracks the meals-on-wheels across the nation. The city trucks specialize in everything from cheesesteaks to gourmet seafood.

The boom, however, has created a shortage of street food permits and resulted in a black market where the $200 licenses sell for as high as $20,000. “There are a lot of issues and the city isn’t being as active with our vendors,” said Stephanie Barreto, community organizer for the nonprofit Street Vendor Project. “The permits that the city gives, there is a small number and it hasn’t changed in the last 30 years.”

The city code for street food vendors allows for only 3,000 two-year permits, 1,000 seasonal permits and 1,000 green carts available for distribution via a lottery, according to the health department. Of those permits, 500 are issued to food trucks, they said.

While the city couldn’t provide the number of applicants that have sought those 500 permits, experts say the demand is fierce despite all the challenges that come with operating a truck. Barreto said that some potential vendors that she works with have abandoned their food truck plans due to the intense competition and steep cost of the black market permits.

Find the entire article at amny.com <here>


INDIANAPOLIS, IN – It’s the classic case of giant vs. not-so-giant.

New York City-based Eataly, a 58,000-square-foot Italian-themed foodie mall co-owned by celebrity chef Mario Batali, is demanding that popular Indy food truck Little Eataly hand over its name.

Indianapolis residents Chae and Rob Carmack — who said they put their life savings into their recognizable purple box truck that serves Sicilian-style items — received an initial salvo from Eataly’s legal team last August.

Eataly, which opened a Chicago location last fall, is trademarked by the U.S. Patent and Trademark office and feels that Little Eataly, a play on “Little Italy,” is too close in name.

At stake is the Web domain littleeataly.com, the branding and the food truck, which Eataly’s legal counsel has threatened to have impounded if its demands aren’t met.

Find the entire article at Indystar.com <here>

DISCLAIMER:Little Eataly is the  food truck used on the cover of editor-in-chief Richard Myrick’s book Running a Food Truck for Dummies.

favorite nyc food trucks

Some come to New York City for the five-star restaurants, while others prefer to search for the perfect slice of pizza. Me? I prefer food trucks, the inexpensive, ultra-convenient servants of the average New Yorker. Whether you’re looking for authentic Mexican tacos, greasy Philly cheesesteaks or classic ballpark dogs, the vast selection of NYC food trucks will satisfy your appetite—no reservation necessary.

New York City tourists and residents can browse the more than 3,000 street food vendors with their smartphones through the New York Street Food App. My favorite New York City food trucks offer classic comfort food with a few unique touches. Try one of these tasty trucks next time you’re roaming the NYC streets.


The average food truck doesn’t veer too far from a conventional menu. You’ll find burgers, brats and pizza at many of these quick stops. That’s what makes Coolhaus so special. Not only can you order conventional comfort food, Coolhaus also offers unusual concoctions to broaden your horizons. I had Peking duck ice cream with my hot dog, and I’ll never look at the Ben and Jerry’s the same. Check the Coolhaus website for the location and menu updates.

Phil’s Steaks

I’ve had an authentic Philadelphia cheesesteak, but I’d choose a sandwich from Phil’s Steaks every day of the week. His thin slices of steak are filled with flavor. Along with a hoagie bun and Cheese Wiz, it’s hard to find a more appetizing mid-day meal. Phil’s Steaks owns two trucks, “Lil Jawn” and “Big Jawn.” They travel around the streets of NYC Monday through Friday, and you can find out where to track down one of these delicious cheesesteaks at Philsssteaks.com.

Schnitzel and Things

Who knew this popular German dish would be such a hit in New York City? Schnitzel and Things is one of the most celebrated food trucks in town. Count me among those who drop what they’re doing when they see that familiar yellow Schnitzel truck parked nearby. Schnitzel and Things offers three different kinds of schnitzel: chicken, pork and cod. Each meat has its own unique flavor, and the breading can’t be beat. Couple with a lemon wedge and a side of Austrian potato salad, this Schnitzel makes for a great afternoon meal.

Go Burger

Traditionalists will prefer Go Burger’s selection of burgers, hot dogs, fries, shakes and salads. This white and red truck makes stops all over Manhattan, and it’s earned a reputation as a quality provider of classic American food. I work near Manhattan, so I eat Go Burger at least once a week. Food trucks are as American as can be, and Go Burger delivers traditional afternoon meals like no one else. Their shakes are the perfect on-the-go dessert. It’s worth it to stop just for a shake alone if the line is reasonable. If you like burgers and fries (who doesn’t?), Go Burger should be a planned eating experience during your trip to Manhattan.

Author: Janie Owens – PR pro, New Yorker, closet hipster

If you would like to share content with our readers, submit your article to admin (at) mobile-cuisine dot com.

NYC_Hotdog_cartNEW YORK CITY, NY – Would you like some mustard … and an arrest warrant on that?

A Manhattan hot dog vendor is on the run after accumulating $300,000 in unpaid fines for various violations, the New York Post reports.

By obtaining fake IDs and altering social security numbers to obtain new Health Department licenses, the dirty dog known as Ehab Elsayed or Mohamed Elkholy or Mohamed Elsayed (the list of names is probably longer) has been able to stay on the streets.

He’s had his licenses yanked four times between 2005 and 2012, but that hasn’t stopped him from peddling  sketchy wieners. His footlong record of unsanitary salesmanship includes everything from contamination to selling on restricted Midtown streets.

This isn’t the NYPD’s first “ketch-up” with Mr. Elsayed. He was busted in 2012 for felony forgery and tampering with public records, but the charges were reduced and the case was sealed for unknown reasons, according to a Manhattan Supreme Court Clerk.

Mr. Elsayed must really love selling his precious wieners, since he was arrested again in January 2013 for vending without a DOH-license. After missing his June court date, the police issued a new warrant and are on the hunt.

Next time you’re craving a street-treat, choose your hot dogs wisely.

Find the original article <here>

2013 Vendy AwardsNEW YORK, NY – The Street Vendor Project announced today that Zeina Muna will be the new Managing Director of the 2014 Vendy Awards.

Muna has worked in marketing, brand strategy, media planning and advertising revenue management across the technology, financial services and publishing industries for over eight years. Most recently, she worked at Conde Nast handling media contracts and revenue analysis. She graduated from Georgetown University with degrees in Marketing and Finance, grew up in Athens and Dubai, and is currently a Brooklyn resident.

Muna has a long history with the Vendy Awards- she has attended the street food event for the past seven years and was the Citizen Judge in 2011.

“I am thrilled to be a part of the Vendy Awards- the country’s largest street food series and one of the most beloved events in New York City. I look forward to expanding on the accomplishments of past Vendy Awards and working with the street vendors who make this event a success,” said Zeina Muna.

food cart vendors arrestedNEW YORK, NY – Omar is mad. He grabs a hot dog, quickly slices it in two, and presses the meat down into the sizzling aluminum grill of his Halal food cart in New York’s Times Square.

“They treat us like garbage,” he says. “I’m not garbage. I’m human.”

The ”they” Omar is referring to is the city police, who he claims often harass, arrest, and fine street vendors for alleged violations of street space. The “they” is the city government, which imposes a host of licensing rules that make it hard for low-income workers and immigrants like Omar to turn a decent profit and develop their business. The “they” is storefront restaurants and businesses that vending activists say have been vocal advocates for keeping these restrictive rules in place.

“I’m the economy!” Omar insists. He has bulging brown eyes, slick black hair and the week-old beginnings of a beard. “I give people good cheap food that they can afford.” He emphatically points to the factory-made bulk goods in his cart — the bags, straws, wipes, pretzels, condiments, meats and more. “I buy these things and help to employ the people in those factories,” he says. “I am important. I’m like security, I see everything that goes on in the streets!”

It’s 9 at night and Omar opened his cart two hours ago just as an October chill set in. He’ll stand at the corner of 42nd and 8th until midnight selling cheap drinks and Americanized versions of “Eastern” dishes like kabob and chicken and rice. He knows all the vendors in the area, and many of the customers who go by.

Omar came four years ago from Port Said, a coastal town in Egypt, seeking stability for his family, including four kids. For centuries street carts have been a part of the American immigrant story. Each vendor has a different impetus. For Omar, it’s his family. For them he has learned the ins and outs of a bureaucracy that most Americans never have to think about: what hours and days certain streets are banned, in which zones the police officers are friendlier, how to navigate certain courts for different fines, and more. He’s just trying to make decent money.

Find the entire article by Miriam Berger at Salon.com <here>

NCR Silver2 300x250

Social Connections